I feel like all these agency owners and Twitter “gurus” are talking about how easy it is to make content with AI but they forgot about coming up with original concepts.
That is harder.
Agree/disagree?
This is an incredibly well-made ad by @karma_shopping.
Why:
1. Social proof had me doing a double take
2. Using Amazon UI immediately disrupts my scroll and attracts my attention
3. Gives value in the same style an organic post would — I get a takeaway without even clicking
Last week I launched 10 new ads for clients.
Only one actually converted.
But the one that worked, drove over $5k in sales with $300 in ad spend. The conversion rate was off the charts (10%).
Most ads fail.
But some ads succeed and that's all that really f*king matters.
Bad media buyers can cost $10k in a stupid mistake inside the ad account.
I’ve seen it SO many times.
It may be more "expensive" to hire an expert.
It’s a fortune to hire an amateur.
2️⃣ Get "up to speed" on running ads yourself so you can keep them "accountable".
All media buyers are created equally — of course! How hard could running ads REALLY be?