We did 220+ million views in 60 days.
200+ Active creators. 19,800+ videos posted.
Here are the 10 lessons nobody tells you about running a UGC operation at scale 👇
@mattepstein@tryramp i think it depends on your positioning and who you’re targeting.
simple is always better, but “simple” for a consumer audience and “simple” for a technical buyer can look very different
UGC creators, this matters:
People are starting to lose trust in UGC that feels spammy and scripted.
Less “this product is amazing.”
Do more:
“Here’s the problem I had, here’s what helped, here’s what I’d honestly tell a friend.”
Your video probably isn’t going viral because:
> Bad pacing: too much awkward silence or dead air
> No background music
> Not entertaining or funny enough
> Most importantly, not CONSISTENTLY posting
what else did I miss?
The best hooks on TikTok right now don't start with words.
Try these👇
→ Shock face, then cry
→ Rage bait. shred, cut, destroy something
→ Throw glasses at the camera
→ Eat something cheesy or crunchy on screen
→ Twist open a lip gloss, then apply
Which one are you trying this week? 👀