Your lighting is doing you dirty.
Your expensive camera cannot save a dark, grainy video. Face a window before you touch another piece of gear, please. Good lighting is pro-level content.
And to our dearest UGC creators, maybe those 44 views with just 1 like are making you think you're done.
But heyyy, even the tomato that doesn't create content, write scripts, or rack its brain trying to come up with creative ideas gets its happy ending.
And you will too, as long as you keep going. 🍅
Most videos that get 5M+ views usually have one thing in common: they're using PROPS.
Props are something creators tend to take for granted, even though they can make a huge difference because they:
> Act as a visual hook that grabs people's attention.
> Help creators feel less awkward in front of the camera.
> Give audiences something to look at, making them more likely to stay until the end of the video.
And props don't have to be super unique or expensive. You can literally use things around you, like scrunchies, books, tumblers, or even your laptop charger.
So, if your videos are still kinda flopping and you haven't been using props, now you know why.
We generated 44.7M+ organic views with $0 ad spend for our AI app client, and it all started with THE RIGHT POSITIONING.
Instead of pushing "educational" content, we decided to flip the positioning and turn the AI app into an AI side hustle.
Why?
> This positioning naturally makes people curious and gets them interested. Because in this economy, people are willing to try almost anything to earn some extra income.
> It gives us more room to work with UGC creators and let them explore different content angles. Just look at the example in this video.
> Once we found the right positioning and amplified it through UGC creators, brand awareness started growing organically.
So before deciding on the budget, platform, or anything else for your next campaign, think about the positioning first.
Brands won't hire you as their UGC creator if you can't convince them that you can actually do the job.
That's why your PORTFOLIO is the lifeline of your UGC career.
If you don't have one yet, you can start by creating videos using everyday products you already have at home.
Then, build your portfolio based on different niches so you can send a more personalized portfolio when reaching out to brands through cold emails.
This will take time, of course, but it's a great way to open more opportunities and eventually bring in more money.
So, start with what you have! You don't need to wait until everything is perfect. 👀
Anyway, there are tons of trends circulating on social media everyday.
Instead of doomscrolling every freaking time, come check out the short articles on our website.
Don't miss out! 👀
https://t.co/LXljLlcxNa
We helped our client generate 49.5M+ organic views and 638.6K+ shares and saves after they were stuck at 500K views for 4 months.
We didn't throw a massive ad budget at the problem or rely on paid campaigns.
Instead, we tapped into what people are already paying attention to: UGC campaigns.
This strategy helped our client get more organic brand awareness and, most importantly, build trust with their audience.
So, if you want to see numbers like these for your brand, UGC is the move.
You can always slide into our DMs if you don't know where to start. 😉
Trends change all the time, so if you want to keep up with this marketing and content shit for life, you better keep your eyes on them. 😉
Read the full article: https://t.co/PJFYeRaIc5
Find more trends on Trends by Masterhooks: https://t.co/n0XGkwCL1b
#TrendsbyMasterhooks #DumpTheScroll
If you suddenly heard someone say, "Out of all my options, I chose you," what would you do?
Apparently, 2.8M+ people decided to stick around and flood the comment section.
A couple of trends on TikTok have been making the rounds lately.
The creators use "Out of all my options, I chose you" as the hook, then record their partner's natural reaction.
It's basically a prank, but the unintentional irritation on the partner's face is what makes everyone watching crack up😭
No brand reaches $10M+ in sales by making ads that randomly list ingredients and talk about how great their products are.
They get there because they FOCUS on their audience. They focus on how their products can actually make their audience's lives easier.
If you want to create impactful UGC content, always start with the problem your product can solve.
It could be a problem with their crush, their parents, their confidence, or even a problem they've made up in their own heads.
The point is, make people feel like you understand them before you try to sell them something.
So, when you create UGC videos, are you actually focusing on your audience and their problems yet?
Our creators stopped making these 3 mistakes and started getting 100K+ views.
Here's what they changed:
> Starting with too much setup.
Too much going on in the background can distract your audience, especially when attention spans are already so short.
A simple corner of your room with decent lighting is more than enough.
> Recording when you're not feeling it.
Your audience can tell when you're in a bad mood, feeling lazy, or simply not in the right headspace because your energy translates through the screen.
That's why you should make sure you're feeling your best before hitting record.
> Never changing your visuals.
If you've tried posting multiple videos and they're still flopping, SOMETHING needs to change.
And chances are, your visuals are a good place to start. Don't just keep experimenting with hooks.
Test different visual approaches, too, and see what actually works.
Follow us so you'll know what other mistakes not to make!