Creative diversity checklist for an account:
> at least 3 formats (UGC video, founder video, static)
> at least 3 personas covered
> at least 3 awareness stages covered
> at least 2 angles per persona
> no two ads with the same visual concept
Most accounts we audit score 2 out of 5.
The winning ones score 5.
Creative diversity is not a vibe. It is a checklist.
The single most common problem most ad accounts face is creative fatigue.
Cost caps won't save you. New campaign structures won't save you.
Only creative volume and the speed at which you test will.
Don't get distracted by all the bid strategy debates. Your two biggest levers are creative and offer.
Everything else just amplifies those two.
Don't test 5 different products. Test 5 different emotions for the same product.
Take a fitness tracker:
→ Ad set 1: Fear (health risks, what happens if you don't change)
→ Ad set 2: Aspiration (the best version of yourself)
→ Ad set 3: FOMO (everyone's already seeing results)
→ Ad set 4: Belonging (be part of a community that gets it)
2 ads per ad set, each one leaning hard into that specific emotion.
People don't buy the same way. Some need to feel scared. Some need to feel inspired. Some need to feel like they're missing out. When you test creatives without separating the emotion behind them, you can't tell what's actually working.
Run them clean and the data tells you which trigger your audience responds to. Then you build more around that one and stop wasting production on the ones that don't connect.
It's less about creative ideas and more about understanding what actually moves your buyer.
Woe to those who manipulate religion and the very name of God for their own military, economic, and political gain, dragging that which is sacred into darkness and filth. #ApostolicJourney#Cameroon https://t.co/bKteFZ3iWE
The Draw On Liquidity...
That thing that makes your trade "worth" taking.
That thing that gives you bias.
That thing you can anchor targets to.
That thing that can not hide in any timeframe.
Free, easy and effective.
It’s fine for the US to close Cuba’s and Venezuela’s waters, and it’s fine for Israel to close Gaza’s waters, but if Iran blocks the countries that waged war against it from the Strait Of Hormuz, that’s unacceptable?
@OoTheNigerian I took an elective class in Terrorism and Security during my masters in Risk Analysis and Governance and that changed everything. You see the Propaganda about HAMAS, HEZBOLLAH and HOUTHIS being terrorist organizations while the main terrorists (Isreal) is allowed unabated
From a friend in Beirut:
“They bombed highly populated and non-evacuated areas. Last I heard there were 254 dead and 1169 injured. The day before, at the time they bombed, (my husband) and I were passing in that area. The casualties will rise because there are still people under the rubble. This is higher than the Beirut port explosion. And they are threatening that they will continue their unannounced raids for 48 hours. So nobody knows where they are going to bomb today. We don’t know anymore where it’s safe. And the sad thing is that they are getting away with everything they do and no one is able to stop them.”
All this because Benjamin Netanyahu understands that peace will mean the end of his tenure as Israel’s Prime Minister.
The people of Lebanon suffer because of the ego of one man.
A man who heads a nation of genocidal maniacs.
Where is Europe?
Where is Russia?
Where is China?
Don’t bother asking where America is.
We lost our moral compass a long time ago.
We stand with Israel.
We stand with the murderers.
Unfortunately leaving NATO won’t be to avoid foreign entanglements, we’ll be leaving NATO so we can side with Israel when Turkey & Israel eventually clash in Syria.
This is after we helped topple the secular Syrian gov & installed a former AQ/ISIS leader as president.
Time to stop playing arsonist & fireman in the Middle East, it’s just not worth it.
You've heard of the Greater Israel project. But have your heard of the (equally insane) 'Greater North America's project which includes nearly half of the African continent?
@Big_Mck explains Washington's latest malaria hallucination.
I was called a “conspiracy theorist” and all kinds of abuse aimed at me when I said that, Boko Haram, ISIS, Al Queda and so many more terrorist groups are created and funded by America and israel.
Why are wounded ISIS fighters getting treated by israel?
BREAKING: Iran says it will withdraw from the US ceasefire agreement if Israel continues to violate it by attacking Lebanon.
Source: Iran’s Tasnim news agency
Heavy Bombardment of Lebanon by the Israeli Army immediately after the Ceasefire Announced with IRAN:
The strategy in my opinion.
- Quickly overwhelm the Hezbolla front and capture the Lebanese territory before the 2-week ceasefire expires.
- Resume the War with Iran after
@hashurtag@Umar_Dar2 Read and learn about what PETRODOLLAR is and maybe you'll realize this event is the most harmful move against the United States. It's a single move that is capable of crash the U. S Economy & Empire.
We have said many times that Iran doesn't carry out preemptive attacks, but we will retaliate strongly if our infrastructure or economic centers are targeted.
To the countries of the region:
If you want development and security, don't let our enemies run the war from your lands.
Endless propaganda has convinced Americans that bombs dropping in the Middle East is "normal." As if those families don't have jobs, school, hopes & dreams. As if every life lost isn't someone's entire universe.
When it's the US, Israel and the West, it's called "government"
But when it's Russia, Cuba, Iran, China, it's called "regime".
When it's the US, Israel and the West, it's called "preemptive strikes"
But when it's China, Russia and Iran, it's called "aggressive attack".
When it's the US, Israel and the West, it's called "defence"
But when it's China, Russia and Iran, it's called "retaliation"
When it's the US, Israel and the West, it's called "intervention".
But when it's China, Russia and Iran, it's called "invasion".
Control the media and you'll control the people ✅✅