Mathieu Boumal

Comedy writer who left school at 13, I help brands be funnier. Try my newsletter to learn how to stand out with humor!

[Mathieu Boumal @mathieulaughs]

People pay me to add humor to their website copy.

Here are some tips you can use to punch up yours!

(opportunities are everywhere on your website)

🧵

[Mathieu Boumal @mathieulaughs]

@TommiPedruzzi asset

[Mathieu Boumal @mathieulaughs]

not that tech and AI entrepreneurs aren't cool, but anybody documenting their business journey in a completely different field? would love to follow

[Mathieu Boumal @mathieulaughs]

@TommiPedruzzi ROI

[Mathieu Boumal @mathieulaughs]

@Sahagkib I met one in Yerevan two years ago. Seems they are real

[David Roberts @recap_david]

I built a zero-person AI newsletter business that did $2,000+ in revenue last month.

No team. No payroll. No freelancers.

Just 4 AI agents running the entire operation (and I spend less than 4 hours a week on it).

Here's how the system works:
→ A CEO agent sets the vision and orchestrates every hire
→ A Growth Engineer scrapes local news, Reddit, and event venues into a daily JSON database
→ A Content Director reads that database, curates the best events, and writes every Thursday newsletter in my voice
→ A Sales Director fields every ad lead, generates ad creative with nano banana, and closes deals over email
→ All orchestrated through Paperclip AI & powered by Claude Code

Spokane Pulse (my local newsletter) now has 6,662 subscribers and a 47.5% open rate, almost double the industry average.

Local newsletters are quietly printing money. Naptown Scoop does $320K/year. Wichita Life clears six figures. The model is wide open in almost every city, especially when building it in an AI-native way.

If you want the full blueprint and step-by-step walkthrough video, Like, RT, and comment "PULSE" (must be following so I can dm you)

I'll send you the exact Paperclip AI company export I use to run Spokane Pulse. You can clone it, swap in your city, and ship.

[Mathieu Boumal @mathieulaughs]

@recap_david pulse

[Mathieu Boumal @mathieulaughs]

@awwstn hahahaha man I got excited for a second

[Mathieu Boumal @mathieulaughs]

@muh_pit @LinkedInLunat1c wouldn't that go for anyone mocking / criticizing anything? like a political cartoonist for example

[Mathieu Boumal @mathieulaughs]

any founders / solopreneurs / freelancers / whatever in Armenia?

I don't know what's going on but it's my 3rd time in Yerevan

[Mathieu Boumal @mathieulaughs]

@kuxh_verma Oh right. Are you cooked then?

[Mathieu Boumal @mathieulaughs]

lol almost forgot about this place, what did I miss???

[Mathieu Boumal @mathieulaughs]

People like to ask their audience "What's your most unpopular opinion?"

It's always "Pineapple pizza is morally acceptable" or silly stuff like that.

Who's going to share what's in the darkest depths of their soul???

[Mathieu Boumal @mathieulaughs]

When in doubt, ask an 18-year-old life coach.

[Mathieu Boumal @mathieulaughs]

@killriker yes maybe!

[Mathieu Boumal @mathieulaughs]

@iceland hey what's up, how do I get in touch with you? (my horse knows your email but won't tell me)

[Mathieu Boumal @mathieulaughs]

@bio_vidigal You mean attire to wear in every situation for the rest of your life

[Mathieu Boumal @mathieulaughs]

@noahkagan made almost 100x more money by making his email copy more fun.

“All it took was a bad joke and a hundred times increase in revenue to make me rethink how I communicated with my email list.”

In his book Million Dollar Weekend, he writes about how in the early days of @AppSumo, a typical email would generate around $100.

Once he hired someone to write casual, non-salesy and FUNNY email copy, the next email generated $9,563 in profit in 24 hours.

The word “boner” was in the opening line (I was sad to read they ended up rewording it though).

I’m not saying your emails should only be funny. The email they sent out also used great storytelling (you can read it if you get the book!), and it had just the right amount of jokes.

So what about you? Are you gonna stop writing boring emails?

[Mathieu Boumal @mathieulaughs]

@junecris_frye I forget how tricky my language can get

[Mathieu Boumal @mathieulaughs]

@VittorioMansour how's that going?

[Mathieu Boumal @mathieulaughs]

Most people who learn how to be a better writer end up sounding like every other person who learned how to be a "better writer".

If you learn how to be funny, your authentic self is more likely to come out.

At least that's what I think. Could be bullshit, I'm just some guy on X