People pay me to add humor to their website copy.
Here are some tips you can use to punch up yours!
(opportunities are everywhere on your website)
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I built a zero-person AI newsletter business that did $2,000+ in revenue last month.
No team. No payroll. No freelancers.
Just 4 AI agents running the entire operation (and I spend less than 4 hours a week on it).
Here's how the system works:
โ A CEO agent sets the vision and orchestrates every hire
โ A Growth Engineer scrapes local news, Reddit, and event venues into a daily JSON database
โ A Content Director reads that database, curates the best events, and writes every Thursday newsletter in my voice
โ A Sales Director fields every ad lead, generates ad creative with nano banana, and closes deals over email
โ All orchestrated through Paperclip AI & powered by Claude Code
Spokane Pulse (my local newsletter) now has 6,662 subscribers and a 47.5% open rate, almost double the industry average.
Local newsletters are quietly printing money. Naptown Scoop does $320K/year. Wichita Life clears six figures. The model is wide open in almost every city, especially when building it in an AI-native way.
If you want the full blueprint and step-by-step walkthrough video, Like, RT, and comment "PULSE" (must be following so I can dm you)
I'll send you the exact Paperclip AI company export I use to run Spokane Pulse. You can clone it, swap in your city, and ship.
People like to ask their audience "What's your most unpopular opinion?"
It's always "Pineapple pizza is morally acceptable" or silly stuff like that.
Who's going to share what's in the darkest depths of their soul???
@noahkagan made almost 100x more money by making his email copy more fun.
โAll it took was a bad joke and a hundred times increase in revenue to make me rethink how I communicated with my email list.โ
In his book Million Dollar Weekend, he writes about how in the early days of @AppSumo, a typical email would generate around $100.
Once he hired someone to write casual, non-salesy and FUNNY email copy, the next email generated $9,563 in profit in 24 hours.
The word โbonerโ was in the opening line (I was sad to read they ended up rewording it though).
Iโm not saying your emails should only be funny. The email they sent out also used great storytelling (you can read it if you get the book!), and it had just the right amount of jokes.
So what about you? Are you gonna stop writing boring emails?
Most people who learn how to be a better writer end up sounding like every other person who learned how to be a "better writer".
If you learn how to be funny, your authentic self is more likely to come out.
At least that's what I think. Could be bullshit, I'm just some guy on X