mathijsaliet

Ideation, Brand Building & Design.♥️ connecting with Innovators, Disruptors, Entrepreneurs, Brand Builders & Digital Artists. CEO @square44 & @crptosquare

[mathijsaliet @mathijsaliet]

Shit happens..

[mathijsaliet @mathijsaliet]

Like an AI brain, create a personal belief system:
- Every time you learn something new
- Every time something resonates deeply
- Every time you come across something that is interesting

Add it to your personal belief system. Pro tip: get Claude to create a skill for that.

[mathijsaliet @mathijsaliet]

AI TIP. Run every relevant personality test on yourself, then feed it into AI.. make sure it knows WHO you are so it knows HOW to respond in a way that is useful for you

[mathijsaliet @mathijsaliet]

When leaderships focus is on shareholder value, consumer brands can't win. I hope Unilever's management is not losing its focus on why it exists.

[mathijsaliet @mathijsaliet]

Branding is simple, the only thing you have to do is create value for users.

[mathijsaliet @mathijsaliet]

Hiring: looking for EA / Chief of staff... Bangkok based role + New Business Manager, with an understanding of Branding, Marketing, FMCG - Bangkok based also. DM's are open.

[mathijsaliet @mathijsaliet]

I love Wispr flow as a great dictation app.

[mathijsaliet @mathijsaliet]

@mindvalley Yet zero engagement here..

[mathijsaliet @mathijsaliet]

Who is watching the #mindvalley #aisummit and waiting for actual content.. Vishen tells us to take Fridays off.. or you actually will be working 200% more 5 days a week.. #dreamers

[mathijsaliet @mathijsaliet]

AI is taking over the creative industry rapidly.. dont fear it, embrace it.. this is the third meeting on AI I have been in, in the last 2 days.

[mathijsaliet @mathijsaliet]

How do you make an instant noodle brand stand out and increase sales, when there is this much choice?

[mathijsaliet @mathijsaliet]

Flights are great for todo list reviews and clean ups

[mathijsaliet @mathijsaliet]

Time for an entrepreneur is the most valuable asset. Spend money to buy yourself back as much time as possible. The flip side is execution skill. Keyword: PA, EA, Special Ops teams!

[mathijsaliet @mathijsaliet]

A color analyst told me I'm a summer person.. not sure it's because I spend the weekend before pretending to be a pool monster to a 6 years old.

[mathijsaliet @mathijsaliet]

@i3uuve1 Yes

[mathijsaliet @mathijsaliet]

Your personal brand is not the same as your company's social page. Don't confuse them. Never sell.

[mathijsaliet @mathijsaliet]

Personal Influencer Brand in 2026? (1) Intentionally build a Content Eco System consisting of different (serial) formats, for different channels, for different audiences (2) Build a content home (3) connect everything.

[mathijsaliet @mathijsaliet]

In a successful business.. a players apply 'Multiple Hat Thinking' - You don’t just get silhoed into 1 function.. you think outside off it.

[mathijsaliet @mathijsaliet]

Idea: dinner Stacking- one night 2 separate meetings.. early dinner.. late night catch up.

[mathijsaliet @mathijsaliet]

Every X factor commoditizes over time..

85% of the biggest S&P 500 companies from 65 years ago are no longer around..

Attack is your only defense..

Superior Value is the Eternal Northstar for any brand to stay on top.