One of the biggest pain points of buying an EV at a dealership today:
“The sales rep knows less about the car than I do.”
And get this – Negative reviews citing “knowledge issues” jumped 48% in Q2.
Most EV shoppers are first-timers—but 70–90% walk in already well-researched. Expectations are sky-high.
Bottom line:
When tax credits fade and EVs get harder to move, this training gap could make or break a store’s EV profitability.
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From Widewail’s Q2 2025 Voice of the Customer Report | See industry trends from over 2.7 million Google reviews posted during the first half of 2025 → https://t.co/WE2ub7THf4 | @widewailers partner
Bad reviews for dealerships are on the rise:
Negative Google reviews for car dealerships are up, with “staff” issues jumping nearly 20%.
Biggest complaints: finance (+31.4%), warranty (+21.6%), and sales (10.6%).
But here’s the twist: the same areas earn glowing reviews when done right.
Basically, dealerships that prioritize transparency and collaboration—especially in the finance office—are winning customer praise.
Get the full story in @widewailers report: https://t.co/cQppYYsXBE
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(Data via CDG partner: @widewailers #widewailpartner)
@GuyDealership A lot of questions around @Tesla . Because Tesla does not have a large dealership network, they were excluded from this study. Tesla, Rivian and further EV segmentation is included in Widewail's Voice of the Customer Report -https://t.co/BNgtfaG394
Big news — Car brand reputation rankings just got released for 2024:
1. Lexus 95/100
2. Toyota 94/100
3. BMW 91/100
4. Honda 88/100
5. Nissan 87/100
6. Kia 83/100
…
32. Genesis 36/100
This study is based on 4.1M+ Google reviews across 17K+ dealerships.
The ranking methodology takes into account each dealership’s Lifetime and Monthly Review Volume, Star Rating and Review Response Rates.
This is an insanely rich and detailed report from Widewail. You can access it here:
https://t.co/UFMryf3iEo
(Data via CDG Partner: Widewail #WidewailPartner)
@bhalligan Love the mention of the democratization of analytics. The impact on legacy customer experience platforms (amongst many others) will be huge.