Matthew Fenton

I help brands get clear on what they stand for & how they'll win.
Positioning, strategy & messaging consultant. Ex-CMO.
Rarely active here post-new ownership.

[Matthew Fenton @Matthew_Fenton]

@kaleighf I'd be curious. @freshbooks has increased their pricing by 72% in less than 3 years, so that's put me back in the market.

[Matthew Fenton @Matthew_Fenton]

@Arsenal He's got all the traits of a classic #53

[Matthew Fenton @Matthew_Fenton]

@MeiraGebel @axios Can confirm that you are very good at this

[Matthew Fenton @Matthew_Fenton]

@KateBour This feels like messaging that's designed for the boardroom.

[Ben Rosen @ben_rosen]

what is your biggest pet peeve?

tim walz: when someone’s going too darn slow in the left hand lane!

jd vance: the obsolete fallopian tubes of the postmenopausal female

[Matthew Fenton @Matthew_Fenton]

Guy on LinkedIn: In this carousel, I'll use my reductive four-step model to retroactively explain the success of a famous brand that I never worked on

The rest of us:

[Matthew Fenton @Matthew_Fenton]

@hillarycbush Do you prefer to invest in acute or obtuse angles?

[Matthew Fenton @Matthew_Fenton]

@MeiraGebel I feel the same about giant bows on bald babies as I do about naked feet foregrounded in a beach-vacation photo: nobody wants to see that

[Matthew Fenton @Matthew_Fenton]

@kaleighf @BiscoffCookies I have had them shipped to my home more than five times

[Matthew Fenton @Matthew_Fenton]

@calalouf @CandyHolladay Good guy, good face

[Matthew Fenton @Matthew_Fenton]

@calalouf @CandyHolladay As you wish. This is what I woke up to last week.

[Matthew Fenton @Matthew_Fenton]

@RogerLMartin Agree. Positioning, like strategy, is a hypothesis, subject to context, learning & revision.

[Matthew Fenton @Matthew_Fenton]

@karadetwiller They're members of competing clans

[Matthew Fenton @Matthew_Fenton]

Just disembarked from a 5-hour flight, and I will not miss my neighbor, Elbows McGassypants

[Matthew Fenton @Matthew_Fenton]

@calalouf Turns out his wife was on the plane and I feel kinda sorry for her

[Matthew Fenton @Matthew_Fenton]

@GuppyFishWeb It's all we can do

[Matthew Fenton @Matthew_Fenton]

@mojosarmy I had tears too, but for a different reason

[ً @NotJosephGarcia]

[making small talk with a new parent] so are you planning on raising them good or bad?

[Simone Biles @Simone_Biles]

I love my black job 🖤