It's 7:35 AM in Times Square, and I am crying seeing our ad on a billboard.
This is by far one of the biggest moments in my life and for Goodo Studios.
Thank you to @shesbirdie for trusting us with this project.
Thanks to @brexHQ for sponsoring this billboard.
Shoutout to my team, @GoodoStudios. WE did this.
Okay back to work now.
The irony of Winks launching is you can see in real time heavy performance marketers buy the product completely because of brand.
People follow the operators podcast, and now bought completely on vibes, not on an ad.
Those same people will complain about inefficiency on Meta without spending on brand.
Brand is about a relationship, not fonts,
Maybe brand does mean somethingโฆ.
If ABS exist, I think every team has the opportunity to challenge one play in history.
ABS for this game would have given us a perfect game.
One of the biggest crimes in umpiring to date.
The irony of Winks launching is you can see in real time heavy performance marketers buy the product completely because of brand.
People follow the operators podcast, and now bought completely on vibes, not on an ad.
Those same people will complain about inefficiency on Meta without spending on brand.
Brand is about a relationship, not fonts,
Maybe brand does mean somethingโฆ.
I have hired over 500 different creators.
I have seen great ads die because the creator wasn't a good fit for the brand.
If you have the right system, you can get great creators.
In this video, I break down the process we use to find, evaluate, and work with UGC creators for performance creative.
I also covers why building your own creator database can make sourcing easier over time.
If youโre a brand, creative strategist, or agency running Meta ads and using creator content, this video will help you build a better process for finding and working with UGC creators.
Goodo Studios youtube channel, linked below.
A day after our son was born, my wife turned to me in the hospital and said, "I want to be a nurse."
Kristina was doing well in her job, but it wasn't her calling.
After our birth experience she found her calling.
3 weeks postpartum, she was taking pre-recs.
Then started full-time in school months later.
The PLU program was an accelerated program which means there was a full degree squeezed into 14 months.
This past weekend, she was pinned as a nurse and she will be a labor and delivery resident nurse in the very hospital she gave birth - where the dream was born.
This adventure has been challenging.
We were/are learning to be parents, her going to school full-time, and me running a business.
There was a lot of sacrifice these past few years.
We wouldn't change it for the world.
There is nothing more rewarding than seeing someone have a desire for their life and then push themselves to achieve this goal.
The impact Kristina will have for families and children in the future will be nothing short of amazing.
Our kids will grow up with parents who are pushing for their passions and callings.
I love you, Kristina.
@codyplof Thank you!
Yes - nurses>doctors.
Nurses are your advocate and the people working with you as a family, one-on-one.
A great L&D nurse can make birth a safe and special time.