Matthew Loop

Dr. Matthew Loop is an author, investor, international speaker, business growth mentor, and consumer advocate.

[Matthew Loop @matthewloop]

We have hit #1 best seller status in Computers and Technology on Amazon, too!! #momentum #SocialMediaMadeMeRich

[Matthew Loop @matthewloop]

Grab all the details here. https://t.co/9KfY3BUqvZ

[Matthew Loop @matthewloop]

VIP Speaker Announcement! Welcome Dr. Caleb Braddock to the SMRS stage! Dr. Caleb has been practicing chiropractic for nearly twenty-two years with a deep passion for helping people achieve healthier, happier lives without reliance on drugs or surgery. An accomplished communicator and educator, he has built a reputation for delivering messages with clarity and impact through teaching, speaking, and coaching engagements.

He's going to be sharing how you can "Partner your Way to Millions." This model can be duplicated to any industry, really. It's a way to expand your presence beyond the four walls of your practice and create passive income. From the standpoint of helping more people and creating high leverage monthly cash flow, you'll want to be in the room when he shares the knowledge. Link is in the comments.

In 2018, Dr. Braddock partnered with Dr. Chad Lines to launch Genesis Back and Neck, a spinal decompression company laser-focused on delivering the highest level of spinal decompression care. With nearly 100 locations across twenty-nine states, Genesis is on a mission to help one million people avoid spine surgery.

Beyond his professional achievements, he resides in North Texas with his wife of twenty-one years and their four children. Dr. Braddock loves traveling the world with his family, and when he’s not on the road, you’ll find him hunting or fishing.

[Matthew Loop @matthewloop]

The right connection can change your life and act like rocket fuel for your business or practice. This is a big reason why attending premium live events is so important. It's why I always show up while most others sit and stare at a computer screen. It's also a main reason we host in person trainings like this. Never has it been more critical to do the things the average majority won't do. This is one “secret” to how the rich get richer. Cheers to setting records in 2026 🚀

[Matthew Loop @matthewloop]

Let's say you have $20,000 saved up. Would you rather spend it trying to open a brick-and-mortar business or build an online business? A physical location can eat through 20k before you even open the doors. I'm talking about rent, buildout, furniture, equipment, inventory, utilities, insurance, signage, permits, payroll, etc.

You can burn through your entire nest egg and still not have a single paying customer.

An online business is a different animal.

With a laptop, internet connection, website, some AI tools and a marketing plan, you can launch the following for a small fraction. A coaching business, agency, consulting company, course, software product, lead generation business, or e-commerce brand.

Your profit margins are SIGNIFICANTLY higher.

Your overhead is dramatically lower.

Your customer isn't limited to a five-mile radius around your building. Sales can be made while you're sleeping. You can reach people in Atlanta, Austin, London, Sydney and Dubai before lunch.

I'm not saying brick-and-mortar businesses are bad. Some of the wealthiest people I know own them. However, if all you have is 20k, you need to think carefully about where you're placing your chips.

Too many people try to build a castle before they've learned how to sell a single brick.

In today's economy, I'd rather have a laptop, skill, marketing system and a global audience than a fancy office with no leads. The biggest risk isn't starting too small. It's running out of money before you figure out how to actually make money.

A storefront might impress your friends but healthy cash flow is always king.

[Matthew Loop @matthewloop]

A short-term rental isn't a vacation home with a lockbox on the front door. It's a hospitality business. If you treat it just like a hobby it will pay you like one. On the other hand, if you nourish it like a business then it can become a powerful cash-flow machine.

Here are three expensive mistakes I see people make when they venture into this type of real estate.

1) Ignoring Local Laws and Regulations

This is the equivalent of building a house on land you don't own. Before you ever buy a property, check county zoning ordinances, permit requirements and HOA restrictions. One bad assumption can lead to fines, legal headaches or even getting shut down completely.

I've seen doctors spend hundreds of thousands of dollars on a property only to discover they can't legally operate it the way they intended.

2) Buying Cheap Furniture

Many investors try to save money on furnishings and end up spending more. Guests don't care what you paid for the couch. They care if it's broken, uncomfortable, stained or looks like it came from a college apartment.

Short-term rentals experience far more wear and tear than most primary residences. Invest in durable, commercial-grade furniture from the start. Cheap furniture is expensive furniture.

3) Slow Communication

Imagine calling a hotel because you're locked out of your room and nobody responds for three hours. That's exactly how guests feel when they can't find the Wi-Fi code, can't get inside or have a simple question that goes unanswered.

Every minute of delay increases the odds of a bad review. The best Airbnb hosts understand they're not just renting property. They're delivering an experience.

The properties making serious money aren't always the nicest. They're just usually owned by people who run them like a business. This is one of the first things I tell clients who want to get in the game.

What mistake would you add to this list?

[Matthew Loop @matthewloop]

Hyperinflation could be around the corner. Who knows if it will be in six months or two years but you can't abuse the printing press like what The Feds keep doing. One way to hedge against the continued devaluation of dollar is to invest in cash flowing real estate. The top 1% understand this very well which is why the vast majority of wealthy people in the world own property. The primary benefits of real estate are as follows:

1. Monthly income from tenants
2. Property appreciation
3. Principal paydown / equity growth
4. Depreciation and tax savings
5. Cash out refinancing to buy more assets
6. Wealth is backed by tangible assets
7. Enhanced leverage unlike stocks
8. Inflation hedge

Don't listen to the naysayers and be fooled. There are ALWAYS buying opportunities out there regardless of what the market is doing. It all depends on your investment strategy.

My wife and I hosted a real estate investing summit a few years ago. Last time I checked with past attendees, northwards of 80% of them are now actively investing and generating recurring cash flow!

That's pretty cool.

If you have capital on the sidelines and are ready to get in the real estate game, let’s talk. Letting your money sit in the bank is costing you more than you realize.

[Matthew Loop @matthewloop]

My son built his first website.

[Matthew Loop @matthewloop]

Listen as a coaching client, Dr. Tony, shares how he had 5 new patient appointments scheduled in his first week of promoting a specially crafted Facebook post.

This all happened with just $67 in ad spend. The following week he had one new patient schedule each day.

Just shows you what's still possible when you hit the social media sweet spot. If you need some help and know you're capable of better results, let's have a chat.

[Matthew Loop @matthewloop]

Here are THREE ways to improve the quality of traffic you're getting from Facebook and Instagram ads. There are a lot of bots on social media these days and they can greatly skew the numbers which leads to a big drop in conversions.

1) Make sure your ads are only running in the newsfeed and not on the audience network, reels, messenger, Threads, etc.

2) Use the "sales" objective for campaigns.

3) For local markets use the limited targeting feature as opposed to Meta's AI that delivers ads beyond your ideal target market.

I'm hosting a workshop at our Summit this August where I'll go in-depth on the "new rules" of Facebook ads and how to make bank. I have the privilege of working with thousands of chiropractors and business owners.

The data tells a fascinating story.

What worked two years ago doesn't necessarily work today. The platforms, user behavior and AI have changed everything.

Those who understand these shifts are still generating leads, patients and clients at a profit. The ones who don't are wondering why their costs keep going up while conversions keep going down.

If you're tired of guessing, come learn what's actually working right now from chiros who are spending real money and generating real results in the trenches. A small tweak in targeting, campaign structure or placement can mean the difference between attracting buyers and attracting bots.

Don't be the last person in your market to figure this out.

[Matthew Loop @matthewloop]

How to destroy a referral relationship in one easy step. All you need to do is not pay the agreed upon commission once the deal closes. You’re a grown man and you should honor your word. It’s very short term thinking. Business deals come across my desk weekly and I could’ve fed you a lot more.

About a year and a half ago I had a Doc approach me because he wanted to sell his practice. It was a chiropractic, weight loss and rehabilitation clinic. This deal was a little too small for me, but I went to my network and decided to pass it on to an imvestor that expressed interest.

We agreed on a specific finders fee/commission if this deal closed.

About seven months later, I received an email from this investor mentioning that he was thankful I had hooked him up with the practice, but he was asking around and he thought the finders fee was now too high. He said that all he could pay was a $1,500 commission.

By the way, this practice was netting $18,000 per month on average.

My response to the email was short as I usually don’t lend time to people that go back on their word. I didn’t mention the breach.

Not sure if this was his first acquisition, but he definitely wasn’t thinking long-term. I’m all about building solid referral partnerships that last for years and years because I value integrity.

You don’t attempt to change the structure of the deal after the terms have been agreed-upon. It makes you look greedy and inexperienced.

I’ll probably make this a series.

In an age where AI and modern tech are eating opportunities and putting people out on the street, relationship capital has never been more important. trust is currency.

[Matthew Loop @matthewloop]

Putting in the time. Morning workout followed by tennis practice with Ethan. Court temperature was about 93 degrees. We had a good talk about training in tough conditions and how it makes it easier when the money’s on the line.

[Matthew Loop @matthewloop]

When wealthy people need more liquidity they borrow against their business equity, real estate portfolio and whole life insurance policies. The biggest reason for this is because it doesn’t trigger capital gains tax.

You need to get real good at removing market forces from your money. The government is a parasite and will suck everything out of you (the host) if you’re not careful.

When they beg The Fed to print more money it leads to inflation, which makes your dollar less valuable. This is why $100 buys you so very few groceries as opposed to ten years ago.

I think most people know the train isn’t ever going back on the tracks. The good news is that the top .001% can’t usually enrich themselves without leaving a trail and having spillover. Find the clues and position yourself accordingly so your family can prosper.

[Matthew Loop @matthewloop]

I tend to see trends early.

[Matthew Loop @matthewloop]

Heads up... We don't offer virtual tickets to the Social Media Revenue Summit. This is a private experience and I take that seriously. Aside from the cutting-edge practice growth content presented, part of what makes this event top notch is the networking and conversation in the hallways. You're in the room with a bunch of high net-worth doctors who've walked in your shoes.

You don't get that benefit when you stay at home and there’s a good lesson at play here. In life you get rewarded for showing up.