Matt Phillips 4/91🏀🏏🎳👑

[Phranklinton @Phranklinton1]

A man became a murderer simply by buying a chicken nugget?

[Nico | Movie Scenes @Awasiakan]

Is it that LAURA was the only one who tries to save herself and her family from the CELL- SIZED DISEASE! 🤔
IF YOU WHERE LAURA what will you do to save the remaining citizens that were not yet infected? 🤮

[Precious Rose @Rosereels]

That Mysterious Object Took Control of My Mind!

[Advocate @BarrChris434772]

She's not becoming like a dog. She's becoming one. She looked in the mirror and saw a snout🤔😱🔥🎬🎬🎥🔥

[The Cinematic Lab 🎥 🔬 @CineLabHQ]

My husband shrunk me.
Put me in a dollhouse.
Covered it with a cloth.
So I burned it down.

[Bright ⭐ @brig74420]

When a little girl’s scream from the barn turns a family reunion into a pressure cooker of suspicion, silence, and buried secrets.

[RADIATION @_Mrsmk]

What kind of plan is this ? DF I’m not doing that 😂

[Sweet🥀 @Sarah9398]

If it were you, would you be willing to bring your family back to life?

[KingHenry👑 @KingHenri01]

It's too late on Tuesday evening for me to start crying over a TV SERIES I haven't even watched😭

[Lebron Ras @rasseren04]

Love is an incredible and beautiful thing.

[Abbey Afolabi @mighty_abbey]

So it’s okay for a 29yr old female to get pregnant by a 17yr old male now?

[FELIX • @felix23619]

Celebrity Award Moments.

Ain’t no way that first clip is real 😭

[Franky Shaw @frankyecom]

Drama ads aren’t just for women.

That might be one of the dumbest assumptions in advertising right now.

Men will watch drama.

You just have to give them a reason to care.

And one of the easiest ways to get a man emotionally invested is to put him in a situation that hits his ego.

He feels himself getting weaker.

His hair is disappearing.

He can’t keep up with the younger guys anymore.

His wife doesn’t look at him the same way.

He’s embarrassed by something he would never admit out loud.

That’s your hook.

But the mistake is revealing the product immediately.

Let the story breathe.

Let the insecurity build.

Let the viewer wonder what happens next.

Then, at the end, reveal the bigger picture.

Because the story was never really about the product.

It was about confidence.

Identity.

His relationship.

Getting older.

Feeling like himself again.

That’s what makes drama so powerful.

Almost any product can become a prop inside a story that actually means something.

The product is the mechanism.

The story is the reason to watch.

And this is where watch time becomes a massive creative advantage.

If you can get someone to watch 30, 45, 60+ seconds instead of 2 seconds, you’re creating dramatically more opportunity for Meta to learn who is actually responding to your creative.

More watch time.

More engagement.

More shares.

More signals.

And potentially more efficient acquisition as the system finds people who respond to that type of content.

That’s the part people miss.

The goal isn’t just to make an ad people click.

The goal is to make an ad people watch, finish, and send to someone else.

Because when the story earns the attention, you get something traditional UGC rarely gives you:

Time.

And time is one of the most valuable things you can get in advertising.

You just can’t directly buy it…

People can just swipe right past your ad…

You have to convince the customer to give it to you.

[Alex @Elli75923]

He tried his best to get away..

[Kayo Sports @kayosports]

"LET ME EXPLAIN..." 🤣

Alastair Lynch walks us through THAT goal he kicked against the Crows in 2003 #AFLFinals #AFL

[7AFL @7AFL]

"The amount of time we have wasted on stories that never eventuate." 🥀

Episode two of The Breakers Podcast is LIVE 👉 https://t.co/wnUUjqFvFo

[Fox Footy @FOXFOOTY]

"On the surface, it (the Butters side deal) would have to stand on its own feet..."

The AFL's Greg Swann on the proposed Zak Butters trade involving a free agency compo loophole, and the potential "shenanigans" with Todd Marshall. #AFL360