Matt Moore

President & CCO | Helping Brands Find Their Heart & Soul with @GotHeartAndSoul | People-First Culture | Taking Your Brand From Transaction to Interaction

[Matt Moore @MattMooreCCO]

Witty ad by Aldi, “poking fun at big brands, along with taking (very close) inspiration from the packaging and product design of more expensive rivals.” Well done.

#Advertising https://t.co/cFrK0ysPRB

[Matt Moore @MattMooreCCO]

We’ve recently seen big name brands give up their valuable ad space to remind consumers to continue to support small, local brands and shops during the ongoing pandemic. Cadbury is no exception.

#Advertising #PurposeDriven https://t.co/Cg6CwZWPI2

[Matt Moore @MattMooreCCO]

.@griner shares Adidas’s latest ad featuring Kermit the Frog and Stan Smith to promote its sustainable partnership with Disney. #Advertising https://t.co/GiV6z8v57n

[Matt Moore @MattMooreCCO]

Promoting #WomenInLeadership is a company effort. @Lisa_Utz says leaders should establish a #ComanyCulture of mentorship amongst employees to help younger women identify their struggles and progress forward. https://t.co/ZwVjH2RMLt

[Matt Moore @MattMooreCCO]

Great ad from @FisherPrice that capitalizes on children’s imagination. Anything is a toy—a broom is a guitar, a hose is a snake... this was just a great burst of nostalgia. Love to see it. #LetsBeKids #MarketingCampaign https://t.co/DJFoCY4JFv

[Matt Moore @MattMooreCCO]

There’s nothing better than an ad that “revives” the Mac vs. PC battle. Unfortunately, this one seemed to miss the mark. As @JasonAten points out, it appears Intel’s new CEO, Pat Gelsinger, doesn’t seem to know what this battle’s about. #Advertising https://t.co/BHZfqInogc

[Matt Moore @MattMooreCCO]

Reducing stress in the workplace starts with leaders. @AngelaKambouris says that employees want to be heard, so leaders must create a company that provides access to mental health tools and resources. #CompanyCulture #EmployeeExperience https://t.co/GnxKrnzOpv

[Matt Moore @MattMooreCCO]

.@pizzahut’s latest #MarketingCampaign is nostalgic and trendy all at once. @marketingdive shares its new pizza boxes equipped with QR codes that, when scanned, turn into an AR version of Pac-Man. #Marketing https://t.co/AFaCQlwG22

[Matt Moore @MattMooreCCO]

One of the joys of parenting is watching your kids find their passion. We tell them “follow your dreams,” but they’ll learn more from what actions they see daily. That’s why it’s crucial to have a healthy #WorkLifeBalance and prioritize your own passions. https://t.co/ViKSUifrsh

[Matt Moore @MattMooreCCO]

It’s funny to see #MarketingCampaigns from a few years ago that emphasize how smartphones create a divide among our loved ones when it’s been the only thing connecting many of us for a year now. #Advertising https://t.co/ZMmngArnHb

[Matt Moore @MattMooreCCO]

Last week, the Food Industry Association declared February 22 as the first-ever Supermarket Employee Day. It took a pandemic for their hard work to be recognized. As today's #EmloyeeAppreciationDay, what are you doing to celebrate your team? https://t.co/7El2DA56hG

[Matt Moore @MattMooreCCO]

.@IanDavidZelaya shares a great #ExperientialMarketing #campaign for the final season of Showtime’s Shameless, where fans can join the Gallagher family group chat. Check it out. https://t.co/ICseEcNj0Y

[Matt Moore @MattMooreCCO]

@paulinebberry Great share, Pauline! Marketing has a lot to do with emotions. Many consumers last year were struggling and wanted to connect with brands that they could trust. Continuing this theme could be beneficial even after the pandemic. Thanks for the read!

[Matt Moore @MattMooreCCO]

After 2020, we know to expect the unexpected. @Vistaprint’s newest #MarketingCampaign capitalizes on that. Its ad shows a #SMB pivot due to a “changing world." https://t.co/1kMtLRkfZD

[Matt Moore @MattMooreCCO]

While many HR teams' strategy is to hire the best talent, @KraftHeinzABC has a different approach. They strive to cultivate a #CompanyCulture that not only retains employees but boosts their creativity and productivity. #EmployeeExperience https://t.co/OULReBjAm1

[Matt Moore @MattMooreCCO]

Since consumers only see them for a second, #BillboardAds need to be memorable. And this one that @famouscampaigns shared is definitely that. What's the most memorable billboard you've seen? #Advertising https://t.co/Fjp13fndLU

[Matt Moore @MattMooreCCO]

Even though it’s no formal #AdCampaign, it might as well be. @ProfessorPerino’s viral story has led to increased #BrandLoyalty to Bonne Maman Co. from over 200K consumers. #Marketing https://t.co/fH7GufHYZD

[Matt Moore @MattMooreCCO]

Many businesses fail when it comes to #CustomerEngagement because they focus on aspects of the customer journey that people aren’t interested in, like sending emails that never get a response. @jmmoran12 says to create some memories instead! #CX https://t.co/xIoWmNhXBD

[Matt Moore @MattMooreCCO]

@monica_hacker Nice share, Monica! It's interesting to see how branding has changed in just the last few years. This article has some valuable advice for building your brand. Thanks for the read!

[Matt Moore @MattMooreCCO]

.@FordMustang’s #MarketingStrategy for its new electric SUV paid off. Its slogan “Mache-E v Everything” has spiked Google searches comparing the new car to @Tesla, which currently owns the market. https://t.co/A7AyrccJrp