Matt Plapp

CEO - Chief Energy Officer - America’s Best Restaurants & DRYVER powered by Repeat Returns we’re helping independent restaurants DRIVE sales!

[Matt Plapp @mattplapp]

One of the best lessons I learned from reading Giftology is this: a real gift isn’t your merch or a branded shirt. That’s promotion.
If you want to build real relationships, make the gift about them. Personal. Thoughtful. Tailored.
Effort builds connection. Promotion doesn’t.

[Matt Plapp @mattplapp]

3 books every entrepreneur should read:

• Vivid Vision — Build a clear 3-year roadmap.
• Deep Work — Focus is your advantage.
• The AI-Driven Leader — AI isn’t optional.
Restaurant owners: not part of ABR? You’re behind.
Join → https://t.co/77Wqf8qSL0

[Matt Plapp @mattplapp]

If you increased your restaurant sales by 23%, what would that change for you?
More freedom. More profit. More control.
The formula is simple:
Attract. Build. Retain.
Capture attention. Own the data. Keep them coming back.
Learn how 👇
https://t.co/77Wqf8qkVs

[Matt Plapp @mattplapp]

Sometimes you should just have fun on social media.
This video is hilarious and a total scroll-stopper.
But here’s the catch: it tells no story and gives no reason to visit the restaurant.
Funny gets likes. Strategy gets customers.

[Matt Plapp @mattplapp]

Restaurants still relying on mail are wasting money.
It’s slow, outdated, and customers aren’t checking mailboxes—they’re on their phones.
That’s why smart restaurants use IG & Facebook ads.
$500 reached nearly 20,000 people.
Learn how:
https://t.co/77Wqf8qkVs

[Matt Plapp @mattplapp]

You won’t beat big brands head-on, so fight smarter.
Use what they don’t have: you.
No one eats fast food because the CEO is relatable.
But they will choose a local spot for the people behind it.

Learn ABR’s 3 commandments:
https://t.co/77Wqf8qkVs

[Matt Plapp @mattplapp]

Great talking with Tyler from Tammy’s Pizza at the Little Italy Pizza Expo After Party. Pizza Expo is a must for pizzeria owners who want to learn and improve. Tammy’s Pizza did it right. Want to improve your restaurant’s marketing? Learn more with ABR: https://t.co/H6NAiERGFv

[Matt Plapp @mattplapp]

Big brands lose to mom-and-pop restaurants for one reason: speed.
Big chains take months to decide. Local spots decide today and execute tomorrow.
MrBeast Burger proved it.Learn how to win with ABR: https://t.co/77Wqf8qkVs

[Matt Plapp @mattplapp]

Your food isn’t what makes you special. Your STORY is.
Big brands win on money. Local restaurants win on meaning.
If you’re not telling your story online, you’re losing customers daily.
We help fix that → https://t.co/77Wqf8qkVs

[Matt Plapp @mattplapp]

Coupons are not communication. Your customers want connection, not mail. If your catering is struggling, ABR helps restaurants build real relationships that drive real profit.
https://t.co/77Wqf8qkVs

[Matt Plapp @mattplapp]

In 2016, Billy Gene taught me a “throwaway” lesson that changed everything.
One insight about branding completely reshaped how my industry and community see me.
Watch the story, and learn how to win locally 👇
https://t.co/H6NAiERGFv

[Matt Plapp @mattplapp]

You can’t beat Chipotle in the real world, so win on phones.
That’s where people live now.
Need help competing locally? ABR.
👉 https://t.co/H6NAiERGFv

[Matt Plapp @mattplapp]

Competition has changed. Where there used to be a few local spots, now there are 20, many backed by massive franchise budgets. But they lack what you have: story, community, and culture. Lean into that with digital marketing.
Learn how on my podcast 👇
https://t.co/IJnDuEdGoY

[Matt Plapp @mattplapp]

ABR helps you become the GOAT in your community. You do not need to be McDonald’s to win. You just need to be top of mind locally. Learn more here
https://t.co/H6NAiESev3

[Matt Plapp @mattplapp]

At the Little Italy Pizza Expo after-party, we celebrated Christos’ birthday with authentic baklava from Yanni of King Gyros. One of the best desserts out there, especially when it’s made the real Greek way.

[Matt Plapp @mattplapp]

All the attention is on phones, and that’s a huge win for small restaurants. If big franchises are drowning you out, ABR helps you fight back and win your community.
Join here: https://t.co/77Wqf8qkVs

[Matt Plapp @mattplapp]

Attention means nothing without action.
If you can’t turn engagement into customers, you need ABR.
https://t.co/77Wqf8qSL0

[Matt Plapp @mattplapp]

You can tell which owners are involved just by the reviews.
Strong culture and personality usually means the owner is present.
If you are putting in the work, your marketing should match it.
👉 https://t.co/77Wqf8qSL0

[Matt Plapp @mattplapp]

Want to dominate your local community?
Jake from Cornerstone Pub did it with attention-grabbing pop-ups and stacked promos that keep his restaurant top-of-mind, not just when people want a certain food.
How locals beat big brands 👇
https://t.co/0sEKv3CrzG

[Matt Plapp @mattplapp]

Most restaurants are already behind. The average marketing score is 28 when it should be 40 to 60, but it is fixable. Every ABR client reaches that range by doing the basics and we give them the tools to go even further. Join here: https://t.co/77Wqf8qSL0