Matt Raminick

15 years at lifestyle brands hiring, managing, and firing agencies. Now I run one.

[Matt Raminick @mattraminick]

The brands that complain about Meta performance are the ones who got comfortable during the easy years.

5 years ago Meta was easy mode. You put $1 in and get $5 back.

Now it doesn't work as well. Why?

Everyone got away from building a brand first.

[Matt Raminick @mattraminick]

Want to reach buyers in a specific region on Meta?

Don't build a geo-targeted campaign.

Make an ad that looks and feels like that customer — visual cues, cultural signals, audio.

Let the algorithm read the creative and find the match.

The creative IS THE TARGETING.

[Matt Raminick @mattraminick]

New board day. So psyched. My first midlength - a 7'4 Lovelace Thicklizzy in "Sunnyside yellow" ☀️

[Matt Raminick @mattraminick]

I spent years hiring and managing agencies.

The ones I kept weren’t the ones with the best case studies.

They were the ones who told me things I didn’t want to hear.

[Matt Raminick @mattraminick]

TikTok is creating a new class of entrepreneur.

A creator I know just hit 250k views on a simple, unpolished video filmed at 2am in their home workshop.

Authentic > produced every time.

[Matt Raminick @mattraminick]

@TeamYouTube My channel URL is the same as my X handle, if it helps. Appreciate it.

[Matt Raminick @mattraminick]

@TeamYouTube I just launched my channel two days ago, uploaded one short, and the channel was removed today due to the violation of the spam, deceptive practices and scams policy. The short was a clip of me being interviewed on a podcast that I have written permission to use.

[Matt Raminick @mattraminick]

@TeamYouTube What gives? Kind of random as nothing in my one video I posted seems to violate this policy. I filed an appeal, but how do I get my channel back and avoid this from happening again?

[Matt Raminick @mattraminick]

It’s true with our clients and it’s true with their customers.

To me, Merriam-Webster’s choice of word of the year signals a positive shift in our collective mindset.

What do you think?

[Matt Raminick @mattraminick]

‘Authenticity’ was named Merriam-Webster’s word of the year last year.

But why in 2023? 🤔

[Matt Raminick @mattraminick]

When a client feels comfortable leaning on our team, we know that *our* authenticity as an agency is coming through — and that level of trust is what we aspire to with every client we take on.

And here’s the most important thing: Trust is always the response to authenticity.