Matt Rea

Founder @ Antihero Marketing // Former Pro 🏈 // I fix positioning and scale paid media for sports & fitness brands

[Matt Rea @mattrea47]

most productive between the hours of 7-9a, and 4-6p. between that is a spin cycle and i am lost in it.

[Matt Rea @mattrea47]

@lochhead yes and wisdom is power or something idk

[Matt Rea @mattrea47]

"should we a/b test the subject lines?"

sure but my option is going to win lol

you dont have to test the shit out of everything.

stronger gut instinct >>>

[Matt Rea @mattrea47]

@ChrisHarihar @ThatChristinaG No baby we’re so back

[Matt Rea @mattrea47]

Marketing “strategy” just means pulling bigger levers for your brand.

Carpet bomb vs heat seeking missile.

[Matt Rea @mattrea47]

@TheLewisW Skin in the game. Best way to do it.

[Matt Rea @mattrea47]

Watching the repositioning of dozens of supplement companies to ride the GLP1 train has been crazy.

[Matt Rea @mattrea47]

@markdmei Mere exposure effect at play

[Matt Rea @mattrea47]

@Jackgonzohart we are so back

[Matt Rea @mattrea47]

I cannot explain the rage i get when meta auto applies ai/music/related media/text variations on newly launched ads. the opposite of good ux

[Matt Rea @mattrea47]

"what's the smallest amount of paid budget we can get results from"
Bro leave me alone

[Matt Rea @mattrea47]

@NateSmoyer annoying, but that adds up given what i've seen lately 🤷‍♂️

[Matt Rea @mattrea47]

Linkedin algo is so trash lately. what is going on over there

[Matt Rea @mattrea47]

The volume play helps you test faster, but it doesn’t think for you. Don’t leave that part out.

This doesn't cover them all, but it's more than enough to rip.

[Matt Rea @mattrea47]

“I used Claude design to generate 300 paid ad creatives in 20 minutes”

Yeah 300 ads and not a single reason for anyone to buy.

Yes, creative volume IS the play and AI can help you get there.

[Matt Rea @mattrea47]

Also ask: Does this angle build on something your buyer already believes, or does it need to change their mind first? (paid ads are a terrible place to change minds) And is this angle already being beaten to death by your competitors?

[Matt Rea @mattrea47]

@collin_ruth89 Profile views is such an underrated metric. Basically like landing page view. Engagement is a fine indicator but more and more people are lurkers

[Matt Rea @mattrea47]

Safari’s positioning is “actually private” browser. Oh okay why didn’t you just say so