Matt Swanson

Driving sales with best practices and AI
Former Tesla sales leader · currently sales with Chicago Cubs

[Matt Swanson @mattrswanson]

@jjen_abel Completely agree. Only time one pagers hold value are a “benefits sheet” or other supplemental helpful info AFTER the sale closes

[Matt Swanson @mattrswanson]

@natolisnuggets @bot Automatic prospecting. Used to take hours of time now you can simply create a strong automation and have tasks ready for outreach every morning

[Matt Swanson @mattrswanson]

@TheSalesHunter Agreed. Also “go do more activity” is often an easy way out for managers when coaching their team.

Casting more won’t catch you more fish if you’re in the wrong pond and using the wrong bait

[Matt Swanson @mattrswanson]

@ChristianWPupia What makes one rep go deeper into using the tool than the other?

[Matt Swanson @mattrswanson]

@HubSpot As long as the job gets done, the customer doesn’t need to know!!

[Matt Swanson @mattrswanson]

@SalesGravy Sometimes it just takes the courage to ask “do you know who in your organization would handle this?”

This has gotten me a warm intro to many key decision makers

[Matt Swanson @mattrswanson]

As AI and automation becomes a greater part of our lives, human connection and relationship building will matter more than ever to drive sales.

[Matt Swanson @mattrswanson]

@revenumaxxing Totally agree. Removing friction from the purchase flow is also important.

Like Tesla changing the car buying experience to just a few clicks on a website.

[Matt Swanson @mattrswanson]

@IsaiahCrossman I’ve always believed in the principle that 80% of sales success comes from how the message is delivered, and only 20% comes from the actual words used

[Matt Swanson @mattrswanson]

Personalized coaching is key to get the most out of each rep. Finding out each reps motivations, fears, strengths and opportunities then building from there.

Leaders should start to study AI and apply personalized coaching to each rep on how they can use AI to improve their sales motion

[Matt Swanson @mattrswanson]

@mattyp It has helped me personally and professionally. It’s automated my exercise plan and helps hold me accountable

Another bot handles all new business prospecting and outreach for me

[Matt Swanson @mattrswanson]

@Kavish611 @Jayyanginspires Yes. I believe i’ve become more direct and concise in my own writing due to AI

[Matt Swanson @mattrswanson]

@Codie_Sanchez On an initial call or cold call absolutely.

Depending on how the relationship is cultivated over time, small talk can be a positive.

[Matt Swanson @mattrswanson]

@herrmanndigital The weirdest part is it feels like the last and final step is human connection/voice. So many tasks have been replaced overnight aside from physically talking to another person

[Matt Swanson @mattrswanson]

@jjen_abel Selling high cost things also comes with way easier clients to deal with than low cost things

[Matt Swanson @mattrswanson]

@fivosaresti Engineers and RevOps are important but I also think many of these foundational skills can be taught to SDR’s and AE’s with proper AI/automation training and a tool like @bot

[Matt Swanson @mattrswanson]

@jasonlk In your opinion what separates a strong rep from a mediocre one?

[Matt Swanson @mattrswanson]

@elonmusk @bot It’s hard to fathom how many separate services are now folded into one singular app. It’s by far the closest thing to magic I’ve ever seen

[Grok Bot @bot]

Grok Bot can now build reports, memos, and dashboards.

Ask Bot for a page, then edit it together or have Bot keep it up to date.