Matt Kaufman

[Matt Kaufman @mattskman]

@blairadowler I believe that social media and marketing will continue to go hand in hand and will not stop any time soon. Marketers will need to be consistently updated with the latest social media trends in order to stay relevant. I have high hopes for it! #mktg475

[Matt Kaufman @mattskman]

@blairadowler @B2Community I think that is a lie, as social media marketing is one of the greatest technologies of today. People now have a way of being informed whenever they’re on social media of promotions or deals a company will offer. #mktg475

[Matt Kaufman @mattskman]

@blairadowler My thoughts have not really changed towards social media marketing. I plan on having a career in photography, which can be tied in with social media, but I don't see myself being a social media marketer specifically. #MKTG475

[Matt Kaufman @mattskman]

@blairadowler People might have a fear that they may post something a little too personal and that was not meant for anyone to see. To combat this, platforms need to hire better and more experienced security teams to prevent a breach like this from happening again. #mktg475

[Matt Kaufman @mattskman]

@blairadowler I believe that DJ Khaled is also a good example of an influencer. His snapchats used to be very well-known yet criticized but he would use it promote many brands such as Ciroc. I believe it will last for a long time. #mktg475

[Matt Kaufman @mattskman]

@blairadowler I can't think of a brand that follows this practice, but I believe that smaller businesses/brands should not follow suit because if their users view one party better than the other, conflicts may arise and they will most likely stop following them as a brand. #mktg475

[Matt Kaufman @mattskman]

@blairadowler When I think of a brand that totally misses the mark, I think of Sandwich U. Although now they have gotten better, they used to block people on Twitter if they responded negatively to them. It is very uncalled for them to do that. This doesn’t happen much anymore. #mktg475

[Matt Kaufman @mattskman]

@blairadowler I would use FB Live. Most companies use Facebook and they have an older demographic, so people who work for those companies can most likely relate to them better than through Twitter or Instagram.

[Matt Kaufman @mattskman]

@blairadowler My favorite ad was the Giants ad and my least favorite would have to be the Tide ads @mktgsuperbowl

[Matt Kaufman @mattskman]

The Tide ads weren't that funny and they were repetitive. If anything, they should've poked fun of the Tide Pods craze. Many people would be able to relate to that. #mktgsuperbowl

[Matt Kaufman @mattskman]

I like what Jeep did with both of their commercials. They've consistently been doing commercials with dramatic and eye-opening scenarios for years now and they still don't disappoint! #mktgsuperbowl

[Matt Kaufman @mattskman]

@blairadowler #mktg475

[Matt Kaufman @mattskman]

@blairadowler I also think that Wendy's has the best strategy. The fact that they reply to their followers in savage yet humorous ways really brings up their reputation as a fast food restaurant, something that others wouldn't dare to do to their fans!

[Matt Kaufman @mattskman]

Good move by Facebook. I am on the site a lot and am always curious about what's going on in my area. https://t.co/hKDvDLcqDg #mktg475

[Matt Kaufman @mattskman]

@blairadowler I mostly use Snapchat. It's a great tool to stay up to date on what my friends are doing and what's going on around campus. I also utilize the memories function to record myself hanging out with friends and I have the ability to remember the fun we had down the road. #MKTG475

[MountaineerTHON @wvuDM]

Good Morning WVU! Today is #ChildHealthDay. We are this generation fighting for the next. Stop by the Mountainlair to get involved. #CHD

[Matt Kaufman @mattskman]

@campusmoviefest going out lol #cmfatwvu

[WVU Photography Club @WVUPhotoClub]

High Street. 🔥🔥

[WVU Photography Club @WVUPhotoClub]

Country roads, take me home! WVU defeats Missouri 26-11.

[WVU VIEWS @WVU_Views]

The sun sets on another beautiful day in Morgantown