Matty Baglio

Boston University '27
@comatbu @dearabbeys

[Matty Baglio @mattybaglio]

Gatorade has debuted their "largest-ever" ad campaign, reviving the "Is It In You?" tagline from the late-1990s and early-2000s. The ads star sports superstars Josh Allen, A'ja Wilson, Caitlin Clark, Jayson Tatum, and Michael Jordan, among others. @MGDowding #2025CM331

[Matty Baglio @mattybaglio]

This weekend the United Football League, the spring American football league, took to the NFL Draft advertising space to highlight their ongoing season. Their tagline is "Football has no offseason." What a way to try and grab viewership from NFL fans. @MGDowding #2025CM331

[Matty Baglio @mattybaglio]

Marvel Studios' "Thunderbolts*" hits theaters this Friday. As part of the marketing for the film, Marvel released a cereal box-inspired ad: a nod to David Harbour's character's obsession with Wheaties, the cereal brand. I cannot wait to watch this weekend. @MGDowding #2025CM331

[Matty Baglio @mattybaglio]

Yesterday was Marathon Monday here in Boston. The city's most triumphant day was sponsored by Bank of America, furthering the bank's relationship with the Boston Athletic Association. The partnership between the two brands began just last year. @MGDowding #2025CM331

[Matty Baglio @mattybaglio]

I'm on the mic for Boston University softball vs. Harvard with WTBU Sports! It's a battle of Charles River with two teams that have done quite well for themselves this year. Listen live here: https://t.co/UgbIghgDTU

[Matty Baglio @mattybaglio]

Linda McMahon was lost in the sauce.

The U.S. Secretary of Education, at a conference in San Diego, accidentally abbreviated artificial intelligence as "A1" instead of "AI" while urging schools to use it.

A.1. Steak Sauce loved it, saying "You heard her." @MGDowding #2025CM331

[Matty Baglio @mattybaglio]

Earlier today, Boston University's College of Communication hosted Corey duBrowa, global CEO of Burson, the world's third-largest PR firm. DuBrowa gave a masterclass on artificial intelligence and public relations in the modern world. @MGDowding #2025CM331

[Matty Baglio @mattybaglio]

Airbnb has released a series of TV ads encouraging consumers to avoid hotels and instead choose renting a home with their service. The ads are geared towards families, conveying that Airbnbs offer space and convenience that hotels cannot. @MGDowding #2025CM331

[Matty Baglio @mattybaglio]

The NHL's Utah Hockey Club is looking for a permanent name, but it won't be the "Utah Yetis." The United States Patent and Trademark Office rejected Utah's application of the name due to potential consumer confusion with YETI, the cooler brand. @MGDowding #2025CM331

[Matty Baglio @mattybaglio]

After a tumultuous launch of their previous moniker, "BOS Nation," Boston's new NWSL franchise is officially "Boston Legacy FC." The team hired a new communications director, Steph Yang, who changed the direction of the team's marketing and media presence. @MGDowding #2025CM331

[Matty Baglio @mattybaglio]

Yesterday, Jeffrey Goldberg, editor-in-chief of The Atlantic, published an article revealing he was added to a social media group chat including Secretary of Defense Peter Hegseth and Vice President JD Vance, exposing Goldberg to U.S. war plans in Yemen. Wow @MGDowding #2025CM331

[Matty Baglio @mattybaglio]

Associated Students UCLA, a campus group that provides programming and basic services to students, has been recognized by the Summit International Awards with the Marketing Effectiveness Award for its social media presence and advertising. Way to go ASUCLA! @MGDowding #2025CM331

[Matty Baglio @mattybaglio]

Starbucks has released their new "Hello Again" ad campaign, which began with a Super Bowl spot, attempting to reintroduce their brand and return to their roots. This new campaign comes after a 4% dip in in-store sales in 2024, according to CEO Brian Niccol. @MGDowding #2025CM331

[Matty Baglio @mattybaglio]

Last week, Ikea launched an ad campaign featuring billboards with a message: "u up?" To highlight a new offer giving customers 15% off mattresses until Feb. 23, the company put up billboards, joking that other mattresses were too uncomfortable to sleep. @MGDowding #2025CM331

[Matty Baglio @mattybaglio]

During Super Bowl LIX, https://t.co/USeWgkKtTs released an advertisement starring The Muppets. The travel booking website used the beloved characters to highlight a new message: "Get your stay ridiculously right." @MGDowding #2025CM331

Image via https://t.co/USeWgkKtTs.