You know you did something good when a very cool brand with direct ties to your biggest competitor features your designs on their product. https://t.co/a4Rr9KOxQZ
October’s Very Own celebrates the 68th annual NHL All-Star game hosted in Toronto, Canada with a limited-edition collection featuring the legendary hall of famer No. 66 Mario Lemieux.
OVO x NHL All Star Available January 26 in-store and online.
#nhl#octobersveryown
October’s Very Own celebrates the 68th annual NHL All-Star game hosted in Toronto, Canada with a limited-edition collection featuring the legendary hall of famer No. 66 Mario Lemieux.
OVO x NHL All Star Available January 26 in-store and online.
#nhl#octobersveryown
Working with @NHL on ASG is always a blast. This one was a special joy since we knew it would be a hit (thanks to serendipitous social listening), we got to indulge in the culture of South Florida, and it capped a victorious second round of Reverse Retro. https://t.co/nfdkdK57mT
It is wonderful to make something, or in this case dozens of things, that fans love. It is a whole other level to create a franchise and formula so strong that it works in every market for every team. Fans will use the words "Reverse Retro" for years to come. Props to the team!
The Sharks just opened the the regular season wearing all teal togs lovingly created by the best hockey design team on earth. Props @ericbodamer@BeemanDesign@andyharry819 Kelsey and Dan!