Mathias Bouten

Business Solution Architect working for SAS Institute | like to travel | enjoy kitesurfing, golf and snowboarding | believe in analytics | married | dad

[Mathias Bouten @matzebou]

Join us at SAS Innovate for Customer Intelligence Connect on Tuesday, April 16th from 3-5pm. Hear from special guests talking about the future of #MarTech and #customerengagement, you won’t want to miss this!

https://t.co/sGsBV5ftlT

[Mathias Bouten @matzebou]

In this final video of the series, Mac Carlton reviews the benefits of using generative AI with SAS Customer Intelligence 360.

Learn more about emerging tech and responsible marketing as a CX strategy in this latest CMSWire article from SAS' Jon Moran. https://t.co/GZ3K55KcAl

[Mathias Bouten @matzebou]

SAS' @jmmoran12 discusses how a responsible marketing strategy can help improve customer satisfaction #marketing #CMO

https://t.co/7gupFOzHsO

[Mathias Bouten @matzebou]

In the first video of a 3-part series, Mac Carlton outlines SAS’ approach to integrating generative AI technologies with our customer engagement solutions. More on tech and responsible marketing as a CX strategy in this CMSWire article by SAS' Jon Moran: https://t.co/XqAjnx2BDH

[Mathias Bouten @matzebou]

SAS helps Ulta Beauty navigate highly personalized customer journeys - Mahoney shares insights during NRF22. @SASRetail @SASsoftware #NRF2022 https://t.co/6VAberZikb

[Mathias Bouten @matzebou]

Are your brand to customer interactions #disjointed? Manage customer journeys in a holistic fashion – by listening to customer needs, understanding customer behavior, deciding with #analytics, and activating across preferred channels – with SAS. #marketing https://t.co/ICYcsVJwZy

[SAS Software @SASsoftware]

Get a jump on tomorrow’s customer experience and leapfrog the competition today. Join us for Marketing for Tomorrow’s Customers, a LIVE virtual event on November 11. Register today! #cx #marketing https://t.co/4sRaJdfzM2

[Mathias Bouten @matzebou]

Just released: new episode of Reimagine Marketing podcast – MarTech Perils and Promises – featuring SAS' @wilsonraj and @chiefmartec Scott Brinker. #reimaginemarketingpodcast #CX https://t.co/xS2YQ4ScEH

[Mathias Bouten @matzebou]

In just 20 minutes, @KatetParker and former Nestle USA VP of marketing Chris Padgett explain how top brands build the most personalized experiences by blending analytics with creative design. Sign up now to join us for the Sept. 15 webinar. https://t.co/HPkEa0aBZk

[Mathias Bouten @matzebou]

Wondering how you'll manage when third-party cookies go away? Fret not. First-party data is the answer and @SASsoftware has unique CDP capabilities to help you aggregate, analyze and activate customer data in real time #digitalmarketing #marketing #CX https://t.co/4SswBemat0

[Mathias Bouten @matzebou]

Are your marketing efforts paying off? Assess your AI-powered marketing capabilities. Drive profitable growth. Take our Marketing Confidence Quotient (MCQ) assessment and gauge your capabilities across core competencies. #experience2030 #reimaginemarketing https://t.co/JjM87YMILi

[Mathias Bouten @matzebou]

Exciting news to share! @SASSoftware is the ONLY Leader in Forrester's Cross-Channel Campaign Management WAVE. Check out our press release (it has a link to the report) #CX #marketing https://t.co/P7cK67AKYr

[Mathias Bouten @matzebou]

#SASwebinar Feb. 24 at 10 a.m. ET – Going Beyond CDP To Succeed in the Hybrid Digital/Physical World. SAS' Lisa Loftis and Rob Taylor share how to better manage data and adapt your engagement strategies to a new customer environment. #Experience2030 #CX https://t.co/g7vl6B7Jf0

[Mathias Bouten @matzebou]

@StephDelaporte Unfortunately I often hear that "the customer is the best tester" and indeed this is very often the case

[Mathias Bouten @matzebou]

Hi I'm Mathias and work for the Global Practice Customer Intelligence @SASGermany #saschat

[Mathias Bouten @matzebou]

Christian König zeigt Zukunft von #SAS Customer Intelligence - neue Oberfläche mit Customer Journey Creator #sasf15

[Mathias Bouten @matzebou]

Commerzbank stellt Herausforderung der individuellen Kundenansprache vor und warum #SAS die richtige Wahl war #sasf15

[Christian König @SocialKoenig]

Kontextbasiertes Marketing in Echtzeit #sasf15 @rbrezina #marketing

[Mathias Bouten @matzebou]

#BigData in der #Cloud, #Analytics für #Hadoop. Hype oder Mehrwert? Antworten morgen am 9. Juni in Bochum. http://t.co/ADu7yUW3Fg #sasf15

[SASanalytics @SASanalytics]

Mobile World Congress, Hadoop and big data analytics - oh my! http://t.co/crqRegJA8m #analytics #MWC2015