Maura

Soon To Be Public Relations Professional Undergraduate Student

[PRRyanne @PrRyanne]

Relevant conversations can also occur outside of your brands social media platforms. When this occurs, this is the perfect opportunity to join user-generated conversations outside of your content and to determine if actions were triggered as a result of communication.

[Genevieve Moorhead @jenevieveroze]

Have you tried using hashtags? With key words and hashtags in a post you are 5x more likely to capture your audiences attention!

[Maura @mauradulleaPR]

@jenevieveroze Thank you!

[Maura @mauradulleaPR]

There are three main components to evaluation that will help to analyze every element of your campaign— preparation, implementation, and impact.

[Maura @mauradulleaPR]

@SamMill08599233 Thanks, I’m thinking the same thing!

[Maura @mauradulleaPR]

Impact involves referring back to your SMART objectives that were created at the beginning of your campaign. It requires analyzing if these objectives were met or not. Each objective has to be specific so that they can be measured at the end.

[Maura @mauradulleaPR]

Implementation is important because it is helpful to review the effectiveness of the engagement of your campaign. You can implement and monitor engagement through KPI’s and social media dashboard analytics.

[Maura @mauradulleaPR]

Preparation involves figuring out whether everything was in place that needed to be prior to launching your campaign. You want your campaign to have a strong foundation because then you are not jumping into the realm of social media before your campaign is ready.

[Maura @mauradulleaPR]

Data is not only gathered and based on metrics such as the number of likes and followers, but also on identifying influencers, measuring tone, and monitoring conversations. All of these metrics together are important for identifying engagement on your social media.

[Raible Consultants @raibleconsults]

Don’t let “Imposter Syndrome” stand in the way of your dreams. You are good enough. You are qualified. So, go ahead and apply for that job or ask for that promotion or raise (or both!) You are deserving. You are worthy. 💗 #quoteoftheday #foodforthought #selflove

[Maura @mauradulleaPR]

Such good advice for anyone building their social media presence!

[Halley COMM 249 @halleyCOMM445]

Some way to show that you are transparent on social media is to always be honest, never hold anything back, and emphasize how much your brand means to you

#transparency #digitalconsultant #marketingtips #PRstrategies #transparencytips

[Maura @mauradulleaPR]

Love this post! Content calendars are so important when planning what to post!

[Raible Consultants @raibleconsults]

Content calendars are super helpful when it comes to staying organized while posting content!
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#socialmedia #womeninbusiness #communications #publicrelations

[PRRyanne @PrRyanne]

Just completed your content calendar? Be sure to look it over to make sure it supports your brands communication efforts, represents your brand, and is strategic to different platforms and their audience! Don’t be afraid to make changes along the way!

[Maura @mauradulleaPR]

Social fatigue is when the repetitive nature of social media causes individuals to shut-down or tune-out. Your brand can avoid this by finding relevant connections with your community, as well as finding other ways to successfully engage people into your brand.

[PRRyanne @PrRyanne]

While using different social media platforms it’s important to monitor your pages and content to help prevent a crisis from happening. A few possible contributors to social media crises are:
- Misuse of Social Media
- Dissatisfied Audience
- Challenges in Social Media

[Maura @mauradulleaPR]

What happens when a crisis affects your business? The key is to use your social media to communicate effectively with your brand community. Communicating effectively allows people to feel that they have more control over the crisis, while also feeling more connected to the brand.

[Maura @mauradulleaPR]

Each social media post for your brand has a purpose, which means you should monitor how the brand community is reacting to these posts and if it triggers a certain reaction as a result of your posts.

[Maura @mauradulleaPR]

Planning time to engage with your social media community is crucial. You want to create meaningful relationships with your brand community, and one of the best ways to do this is to engage with them in multiple ways on your social media pages.

[Maura @mauradulleaPR]

Trying to figure out when and what to post on social media can be exhausting and confusing. To make this process easier, try creating a content calendar. These calendars can help you determine when to post, what to post, and other things, like what keywords to use for each post.

[Raible Consultants @raibleconsults]

Just a reminder—If things get hard (and they will) just keep reminding yourself of all of the things you have accomplished in the past. Admire the past, be present in the now, and keep working towards the future. You got this. 💗💪