max™

UGA ‘21

[Rob Perez @WorldWideWob]

I see we have some new players in the NBA jersey arena. Its ethos, and our fight, has been centered around one key principle: home basketball teams wear white at every level of the game, in every league in the world. It is quite simply a basketball tradition, without it being a written requirement.

What Nike has done has not only oversaturated the market with mostly unpopular designs, but uniforms that get left behind after just one season. The constant turnover has one goal: sell as many jerseys as possible, at any cost, even at the expense of the franchise’s brand equity. It is a statistical fact and focus group tested/proven that children like new jerseys, and their parents buy them.

Non-white City Edition/Classic uniforms are often worn at home, it has a minimum appearance mandate because of the NBA’s partnership with Nike, forcing the away opponent to have to wear their home whites when they’re chosen.

Every NBA game that’s played where the home team is not wearing white is a papercut to the sport’s tradition. Not the NBA’s, but basketball’s. It won’t be a tradition that’s destroyed overnight, but as children grow up and it becomes more-and-more accepted because it was never something they cared about or understood, the home whites will eventually be perceived to be just another option.

You will rarely, if ever, see an NHL home team in their away white sweaters. Even though it’s the opposite of basketball, NHL/hockey have always maintained the tradition of the home team’s fashion look.

I like to think they do this because it is something their paying customers appreciate and continue to support with their wallets.

What the NBA doesn’t understand is the sales spreadsheet may suggest that this new jersey strategy is working because so many people are buying them, but what they are sacrificing to achieve these short-term results is the legacy of the sport that made them so cool in the first place.

This business strategy, undoubtedly, will lead to apathetic fashion, market dilution, and diminishing returns with no ability to revert back — because that culture, both literally and figuratively, will be dead.

[Kevin O'Connor @KevinOConnor]

What happened to home teams wearing white jerseys?

The home team has worn white in only 22 of 66 NBA playoff games so far this year.

Ten years ago, home teams wore white in 83 of 86 games, including every round two, Conference Finals & Finals game.

From 97% to 33% in a decade.

[Atlanta Falcons @AtlantaFalcons]

ZB Giveaway!

RT for a chance to win this signed @zachariahbranch jersey!

[Ahmed/The Ears/IG: BigBizTheGod 🇸🇴 @big_business_]

Refund every fan in that arena @ATLHawks

[Atlanta Hawks @ATLHawks]

PLAYOFF BASKETBALL IN THE 🅰️ TODAY

[Demon Onsi @Preet410_]

THE ATLANTA HAWKS PLAY PLAYOFF BASKETBALL TODAY

[Atlanta Hawks @ATLHawks]

#TrueToAtlanta #TrueToAtlanta #TrueToAtlanta #TrueToAtlanta #TrueToAtlanta #TrueToAtlanta #TrueToAtlanta #TrueToAtlanta #TrueToAtlanta #TrueToAtlanta #TrueToAtlanta #TrueToAtlanta #TrueToAtlanta #TrueToAtlanta #TrueToAtlanta #TrueToAtlanta #TrueToAtlanta #TrueToAtlanta

[NBA Performances @NBARewinds]

Anthony Edwards Full Season Tape • 61 GP

28.8 PPG, 5.0 RPG, 3.7 APG, 1.4 SPG, 0.8 BPG on 49/40/80 splits

[Brett Usher @UsherNBA]

Wemby '25-26 scoring

[max™ @max_benjamin]

@UsherNBA if I wasn’t so sour about teams never wearing white at home anymore, I would fully agree with you.

[max™ @max_benjamin]

@UofBasketball @KalshiSports @KalshiHoops no Bobcats??

[Rob Perez @WorldWideWob]

Endured 3 straight months of starters sitting because of load management and sniffles. We deserved this shit.

[max™ @max_benjamin]

@Grant_Shirley4 loudest ever maybe😆whole crowd in unison

[max™ @max_benjamin]

@UsherNBA cousin next

[max™ @max_benjamin]

@TomCrean going to see Hawks vs (1/2) Cavs tonight feeling the same way🫠

[max™ @max_benjamin]

@KLChouinard these beat the hell out of the free soccer shirts for tonight

[max™ @max_benjamin]

@CaponiSteven also, being impressed with what Mo Gueye has done this season (to clarify I am high on him for the future) but not Dyson, shows how much he watches the Hawks lmao

[max™ @max_benjamin]

@CaponiSteven He don’t know ball, that one deserved an unfollow😂
Dyson would be a 30+ minute starter on every single team in the league. Man has massively improved from last year on every front except for 3 point shooting. Silly😆

[max™ @max_benjamin]

@pitlessball 10.2 minutes per game
9 minutes in the tournament game
💔

[Pitless @pitlessball]

2026 Jake Wilkins