Max Patenaude

Building content systems that have generated $500k+ for info brands.

[Max Patenaude @maxpatenaude_]

Looking for a marketing tech (MarTech) who can help with automations, landing pages, CRM's, data, etc

If you know someone or fit the role yourself, hit me up

I want someone who is sharp and will build the best stuff, not build a v1 and call it a day. We are SCALING

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#MarketingTech #marketingtechnician #martech #automations #n8n #ghl #landingpage #crm

[Max Patenaude @maxpatenaude_]

Thumbnail designers listen up!

We are always looking for the best talent. More and more work for hungry thumbnail designers.

People who can use AI, execute on my ideas, ideate on their own, truly love packaging and strategy behind it.

If thats you, follow me and shoot me a message (only if you're legit lol)

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#thumbdesigner #thumbnaildesigner #ytpackaging #thumbnailstrategist #youtubethumbnail

[Max Patenaude @maxpatenaude_]

I need a creative strategist / head of content

Someone who understands the content game deeply (specifically organic) especially for info brands.

Ideating YT videos, thinking how IG reels play into a launch, creating story sequences, QCing content, etc

I need someone sharp and hungry

HMU if thats you or you know someone (willing to pay referral if we hire)

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#headofcontent #creativedirector #creativestrategist #contentlead

[Max Patenaude @maxpatenaude_]

@ByVidex Message me on IG @ xxivmax

[Max Patenaude @maxpatenaude_]

Where are the elite video editors at?

Business content, talking head, animations, etc

Drop me a follow and message me

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#videoeditor #videoeditors #videoediting #talkingheadedits

[Max Patenaude @maxpatenaude_]

@MalekeSeun Shoot me a DM on IG @ xxivmax

[Max Patenaude @maxpatenaude_]

@EditzByAndrew Shoot me a message on IG @ xxivmax

[Max Patenaude @maxpatenaude_]

@marvinwrites HMU on IG @ xxivmax

[Max Patenaude @maxpatenaude_]

Calling all copywriters 🗣️

Looking for talented copywriters that have scripted organic content.

IG reels, YT videos, etc

Bonus if you have experience with other formats like ads, VSL's, etc

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#copywriter #copywriting #infocopywriter #organiccopywriter #socialmediacopywriting

[Max Patenaude @maxpatenaude_]

@colejprice Dont see your DM, ping me on IG @ xxivmax

[Max Patenaude @maxpatenaude_]

NYC in the summer is so elite for short periods of time.

I'm not a big-city guy by any means.

But NYC for a week, two weeks, in the summer is peak.

And honestly super motivating.

[Max Patenaude @maxpatenaude_]

Email is so underrated for info.

Most agencies are focused on paid traffic, organic traffic, but they underestimate the power of email.

You are collecting all these emails, no shows to webinars, abandoned sign up flows, you have so much user data.

Email can be the unlock you need to take it to another level.

It's not easy to crack, but its such a powerful tool for info

[Max Patenaude @maxpatenaude_]

Run your best organic content with spend

I keep hearing this pop up from various people, the idea is simple.

Take your best performing organic peieces of content, and put ad spend behind them.

They will stop the scroll better than any ad, meta will give you great costs because it keeps people on platform so well and doesn't feel like an ad, and people will likely find their way into your funnel.

It won't be the cleanest, but you will get great CPM and CPA from people who watch the video, click the book a call CTA or whatever it may be, and funnel through themselves.

Start small, test, and let the algo do its thing.

[Max Patenaude @maxpatenaude_]

Who has the best use case of Claude Fable 5?

I haven't been too tapped in, want to hear what people are learning and cooking with it

[Max Patenaude @maxpatenaude_]

We are in a world of INTEREST MEDIA

Get it through your head.

Gary Vee is screaming this right now, and Gary Vee is always early lol.

Followers, subscribers, they don't matter anymore.

What matters is that your content speaks to who you want it to.

If you are a business. Don't chase vanity metrics. Don't chase views, followers, likes. They mean literally nothing.

If video A gets 500 views and makes you $50k, and video B gets 500,000 viuews and mkes you $5k, which are you taking?

The algorithm's are so good, that they will scan your video and serve it to exactly who it is for.

So make content for your ICP, not trends to get views.

[Max Patenaude @maxpatenaude_]

One of the most overlooked traits when hiring a team is critical thinking.

There are so many talented people out there at their craft.

Designers, video editors, copywriters, the list goes on.

But how many of them are talented at their craft and can think critically.

Make decisions on their own, communicate well, take initiative to push a project or the company forward.

Those people, talented + critical thinkers, are the diamonds in the rough.

[Max Patenaude @maxpatenaude_]

My favorite freedom of online business is location freedom.

But I think most people do it wrong.

Everybody goes to Bali, Dubai, Miami.

And while those places are special and have their moments, being able to travel to secluded areas is where I thrive.

A lake in the mountains.

Quiet mornings. Great views. Peace and a laptop.

That is where location freedom wins.

[Max Patenaude @maxpatenaude_]

I always have a hard time describing why I work so much and enjoy it.

But I finally thought of a clever analogy

Think back to when you would wake up Christmas morning as a kid, or maybe a birthday, and you would open a lego.

You would be so hype. So excited to build it.

And once that box was open, you literally couldn't stop putting it together brick by brick.

And sometimes you'd put the wrong brick on, or it would get stuck and you'd have to pry it off.

But you would still go back to building the lego set.

You literally wouldn't stop until it was fully built.

That's business, thats the same feeling I get building a company.

Every day, a new lego brick. Sometimes there are mistakes, you slow down, but you still go right back to building.

And here's the thing. I'm not here to build a few minifigures or a small car.

I'm building the death star.

[Max Patenaude @maxpatenaude_]

Alex Hormozi is doing something really interesting with his MoreMozi YT channel.

It's being reported it's making him drastically more money than his main channel. By multiples.

What he's doing is creating a new format of content. Medium form, or mids as some people are calling it.

He's basically creating this style of clipping or mining where he's outputting a ton of videos all around 5-10 minutes. Not short form, but not long form either.

And I think it's so clever.

Easy to execute. Increase touchpoints. More consumption time. More videos.

It's just so high leverage for him. Take what he already does, and post more of it.

We are beginning to roll this out for our clients, excited to share the results here soon.

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#alexhormozi #moremozi #mediumformcontent #midschannel

[Max Patenaude @maxpatenaude_]

AI avatar content is getting INSANE.

There is a big creator on YT, who you've probably seen, who has 3 channels, and posts 8-10 long form videos a week across them.

That's 8+ videos over 20 minutes. That's a lot of consumption.

And it's 100% created with Heygen and Elevenlabs.

It's crazy. It's almost impossible to tell its AI. I was told that it was AI from someone on the inside and refused to believe at first.

And that's the reason this level of output is even possible.

The amount of data and at-bats you get posting 8x a week is just absurd. Especially for YT.

Working on cracking this myself for our clients.

Will be sharing the findings as we go, stay tuned.

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#aiavatar #aicontent #aiavatarcontent #aiyoutubecontent