Max Cooper

I help people get shredded

[Max Cooper @maxwcooper]

You wouldn’t scale a business on a weak foundation.
So why are you trying to scale your life on one?
Your body affects your energy, confidence, focus, longevity, and how you show up every single day.
Strengthening it might be the highest-ROI investment you ever make.

[Max Cooper @maxwcooper]

A lot of entrepreneurs understand the importance of a strong foundation.
But they forget one thing:
You are the foundation.
You can build an incredible business, make a lot of money, and still lose the ability to fully enjoy what you built if you neglect your body for decades.

[Max Cooper @maxwcooper]

Then it flips from “This is why I stopped” to “This is why I keep going.”

[Max Cooper @maxwcooper]

Make it simple enough that you can repeat it without thinking.
Same meals. Same systems. Same process.
The less energy you waste deciding what to do, the more energy you have to actually execute.
Simple scales.

[Max Cooper @maxwcooper]

Everyone wants to optimize the system.
But nobody looks at the person controlling it.
If your health breaks down, your energy drops, or your body stops functioning well, how are you supposed to run the business? How are you supposed to scale it?

[Max Cooper @maxwcooper]

Why do we do this to ourselves?

[Max Cooper @maxwcooper]

Why do we do this to ourselves?

[Max Cooper @maxwcooper]

Talking to AI like it's a human is a very strange experience. It's somewhat of a black box so just be careful how far you go with it

[Max Cooper @maxwcooper]

Rant about social media before the gym

[Max Cooper @maxwcooper]

If you want to lose 10 pounds send me a message

[Max Cooper @maxwcooper]

2 reasons you don’t have abs:

1. Your body fat is too high. You can train abs every day, but if there’s enough fat covering them, you won’t see them.
2. You’re eating more calories than you think. Drinks, sauces, snacks, and weekends add up fast

[Max Cooper @maxwcooper]

That feeling can become a trap if you keep consuming advice without actually doing anything. Eventually, you have to stop watching and start acting. You don’t need to develop an addiction to getting advice

[Max Cooper @maxwcooper]

How to not eat sugar

[Max Cooper @maxwcooper]

An old video with some good bench progression

[Max Cooper @maxwcooper]

Back day.

If you want a wider, thicker back, you need more than just pulling heavy weight.

Control the stretch. Drive your elbows back. Get close to failure. Progress your lifts over time.

Simple works when you actually do it consistently.

[Max Cooper @maxwcooper]

4 ways you know you’re doing drop sets correctly:

You’re actually getting close to failure before you drop the weight.

You drop the weight and get right back into the set.

Your form stays controlled.

The 2nd weight feels way heavier than it normally would.

[Max Cooper @maxwcooper]

"A few lines of reasoning can change the way we see the world" - Steven E. Landsburg

[Max Cooper @maxwcooper]

Their existence does not mean everything is failing. So what is the answer? The answer is gratitude.

Appreciate what is working and acknowledge it. If you are progressing, I promise you would much rather be dealing with this problem than what you were dealing with last year.

[Max Cooper @maxwcooper]

A paradox nobody talks about is that a lot of people bring their problems to their friends because they want help solving them. Their friends mostly hear what is wrong, not everything that is going right.

[Max Cooper @maxwcooper]

Fitness is the same. Something is always appearing that threatens your goals, whether it is your nutrition slipping, strength dropping, unexpected weight gain, or life getting in the way. Problems are part of growth, whether it is in business, fitness, relationships, or life.