Max Kaplan

Utilizing AI to create ads brands would never run, or maybe they still even would. Lore Alive Studios

[Max Kaplan @MaxWKaplan]

To everyone who followed from the browns ad - what team do you wanna see next?

[Max Kaplan @MaxWKaplan]

@szalayfilm Thank you man, some of the most fun I’ve had writing a script up to this point probably

[Max Kaplan @MaxWKaplan]

Episode 1 of an ad for every NFL team - the Cleveland browns.

Wanted to go back to making some fun videos like my old Dos Equis style ad series so I’m excited to do this series.

Videos generated with seedance 2.5 in 480p and upscaled to 4k with @topazlabs starlight.

[Max Kaplan @MaxWKaplan]

@bougiesports Check out my page for the original! More to come

[Max Kaplan @MaxWKaplan]

@rwilley112 Thank you Rick!

[Max Kaplan @MaxWKaplan]

@rwilley112 Thanks, this is my X account 🫡

[Max Kaplan @MaxWKaplan]

@rwilley112 Thanks, unfortunately x won’t let me update my name to match!

[Max Kaplan @MaxWKaplan]

@RobFromDownTown Don’t worry all 32 will come 🫡

[Max Kaplan @MaxWKaplan]

Bro really just screen recorded my video instead of reposting

[Max Kaplan @MaxWKaplan]

Just tested out H3 Max on Fal for the first time. It clearly doesn't know who Susie is but the Larry is spot on.

Crazier part is this is all I wrote for the prompt:
"Larry David in an episode of Curb your enthusiasm upset when Cailou (animated) walks in the room and complains about something. Larry mocks him for complaining and then susie tells him to be nice so he gets in a yelling argument with her. Susie then tells larry to get the fuck out and cailou starts crying."

Even crazier part is this 15s video was like 60 cents

Can't wait to see what people do with this

[Max Kaplan @MaxWKaplan]

@patrickassale Wdym by a .skills you have a Claude skill set up to analyze it?

[Max Kaplan @MaxWKaplan]

Seedance 2.5 is insane. This entire Pixel 11 spec is 4 generations.
The first two 30s gens almost nailed the whole ad, but the phone flew in a straight line. I had Claude build a 3D motion reference in Blender, and the next two got it. Edit, music, sfx, done.
The bird impact looks fake, and I left one other inconsistency in to see if anyone catches it.
Made with @dreamina_ai #dreaminacpp

[Max Kaplan @MaxWKaplan]

Seedance 2.5, first go. Expensive as hell, still worth it.
The expressions actually feel real now and that's the whole update as far as I'm concerned. Some generations still come out scratchy if you look close, first shot is proof, but I am sure that will get better when higher res generation drops.
30s in one gen is a game changer, just hard to predict how much scene 30s actually holds.
Made this one for a betting app that caps you at $50, because every other ad right now is telling you the opposite.
Made with Seedance 2.5 on @dreamina_ai #dreaminacpp

[Max Kaplan @MaxWKaplan]

Saw everyone using Minimax H3 to create realistic office clips, so I tried to do it with family guy. The goal was to make the iconic scene of peter hurting his knee except it is Bo Nix at the end of the AFC championship game

Didn't come out really like family guy, but honestly still pretty impressed with the animation quality for one attempt 😂

[Max Kaplan @MaxWKaplan]

@adrianabelarde_ @higgsfield_ai Worst part is if you already have the max plan you can only get it if you switch to a yearly commitment even after being a subscriber for like a year 😭

[Max Kaplan @MaxWKaplan]

Thanks! I prompted seedance to do whip pan transitions for most of it, and then for different iterations if you cut on the frame in the middle of the transition then it can flow nicely into a new iteration even if its not from the same generation. Also aligning them as best I could with the music made a big impact

[Max Kaplan @MaxWKaplan]

Saw a New Balance ad with the line "worn by supermodels in London and dads in Ohio." That became the brief for this spec, and I made everything in between.

No VO, so the whole thing rides on the edit.

Main takeaway from this one: run the cinematic locations on @higgsfield_ai through the color match feature to hit the vibe you're going for. Way more cohesive ad. And Seedance transitions are great if you know exactly which one's you want and direct it properluy.

Song: "Never Lonely" by M-High

PS. Spec work. Not affiliated with or endorsed by New Balance.

[Max Kaplan @MaxWKaplan]

@Quantumpca @higgsfield Me as well