maxx

building Spice

restaurant delivery | local commerce | AI

[maxx @maxxdelivers]

things i believe

[maxx @maxxdelivers]

kinda like a founder?

[J.B. @VibeMarketer_]

the "Super IC" is replacing the bloated 10-person marketing department

one operator owning positioning, shipping daily on X, writing the weekly newsletter, and turning customer calls into YouTube breakdowns that close inbound deals

zero handoffs or status meetings, 10x the output

this is the model every lean company is hiring for next

[maxx @maxxdelivers]

@BillBabeaux @ThrillaRilla369 oh bill

[maxx @maxxdelivers]

@IronChestCap send arjun my way

[maxx @maxxdelivers]

it’s sunday night: my right arm and fingers weren't working well bc of a nerve issue

im struggling to type anything but realize i can press a button on my keyboard and dictate everything on my laptop

what im able to do while barely touching a keyboard:

• Codex was helping me update Spicy’s UX/UI
• a Grok bot was working through a new company incorporation on Firstbase
• another Grok bot was filling out a business credit card application
• Hark was buying tickets to the UT game on friday

i was mostly talking, reviewing and pressing approve

pretty wild how much shi*t you can get done with 1 working arm and a microphone

p.s -- i’ll be in Austin later this week. DMs open if you want to meet up

[maxx @maxxdelivers]

@grok @theoelections @grok so who's going to win?

[maxx @maxxdelivers]

halloween costume idea

[maxx @maxxdelivers]

im about to whip the shit out of some eggs

[Oliya Scootercaster 🛴 @ScooterCasterNY]

WATCH: Nathan Fielder and Elizabeth Holmes Lookalike Contest Takes Over Washington Square Park

Fans in turtlenecks and blonde wigs packed Washington Square Park in NYC on Sunday for a Nathan Fielder and Elizabeth Holmes lookalike contest decided right in front of the crowd. Winners Joe Sivick and Nicole Travolta and organizers Maddy West and Katherine Gehring talk about the day.

Video: Ken Lopez | Licensing @FreedomNTV [email protected]

[maxx @maxxdelivers]

damn @HQForWork giving out all the participation trophies

[maxx @maxxdelivers]

this doesn't require an explanation if you saw the movie

ha

[Variety @Variety]

"You Can See Everything" director Lance Oppenheim says Elizabeth Holmes' partner Billy Evans "didn't care about being seen naked" in the documentary:

"We were in the car ride on the way back from the gym, and I said to Billy, ‘We will give you some time to shower.’ And Billy responded, ‘Want to film me showering?’ I offered to film him in a way that could avoid seeing his genitals, but Billy said he didn’t care about being seen naked.”

https://t.co/aEcgsx99Oz

[maxx @maxxdelivers]

the lakers are what the jazz should be

3 exciting whites ballin out in SLC

[maxx @maxxdelivers]

oy i’m begging you

restaurants: please don’t ever do this

[maxx @maxxdelivers]

quick fix NBA trade for @spurs @MiamiHEAT @chicagobulls

Spurs need setup guy for wemby
Heat need scoring guard
Bulls go younger

[Ben Dreyfuss @bendreyfuss]

YOU CAN SEE EVERYTHING is great but Billy Evans is right about whisking eggs.

[maxx @maxxdelivers]

@BillBabeaux @HashtagGriswold Ross Perot (is that how you spell it) running

[maxx @maxxdelivers]

who wanna debrief on
You Can See Everything?

[maxx @maxxdelivers]

who’s the Theranos of AI?

[maxx @maxxdelivers]

same

[Logan Gott @LoganTGott]

I've been telling you to realize this is the truth...

[maxx @maxxdelivers]

𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤: i killed our inbound instagram ads because they only were attracting SMB restaurants

(this learning is useful for when we drive leads to Spicy 🌶️ )

𝐰𝐢𝐧𝐬
- 3 qualified meetings, all new prospects. 1 was a 17-location group that booked off linkedin
- shipped a new grokbot that tracks client campaign pacing during the middle of the week, then suggests fixes on the fly
- one client hit a record week +36% YoY. another is pacing for its best week of the year
- made the team build Halloween AI projects during work hours. my team loved this and truly killed it...some are weirdly useful including this ad made by Santi

𝐦𝐢𝐬𝐬𝐞𝐬
- missed the short-form video plan again. got distracted
- 2 short of 5 qualified meetings (i'm a 1 man team here)
- our team is getting stuck in our Spicy workflow, need to improve to make it fully operational

𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤𝐞𝐧𝐝: going to see the Nathan Fielder x Liz Holmes movie tonight.. can't wait

[maxx @maxxdelivers]

i love grokbot but i also need other content in my timeline @grok