mfarah

Professor of Marketing & Chairperson of the Marketing Department at AKSOB

[mfarah @mayafarah9]

When productive work becomes an enjoyable hobby!

[LAU-AKSOB @LAU_AKSOB]

Two faculty members at the Adnan Kassar School of Business #AKSOB and their MBA graduate won an award for best paper recognition at the 2019 AMA Summer Academic Conference which took place in August in Chicago, Illinois.
https://t.co/LVNVlxDrHA

[LAU @lebamericanuni]

These four faculty members are blazing trails through their amazing dedication to teaching and research. Day in and day out, they enrich the student experience and carry out LAU’s impactful role locally and internationally. Congratulations to Sahar Obeid, Zahy Ramadan (BS ’98; MBA ’00), Maya Farah (BS ’00; MBA ‘02), and Karma Dabaghi!

https://t.co/OR7MRbxnhc

[LAU @lebamericanuni]

To strengthen student employability, @LAU_AKSOB with Dr. @mayafarah9 and the marketing team leading the initiative, is collaborating with @ForwardMena to provide students and graduates free access to the nammiskills upskilling platform, enhancing their skills and career readiness.

https://t.co/1TjfuwDNPn

[mfarah @mayafarah9]

@lebamericanuni Congratulations!

[LAU @lebamericanuni]

Congratulations to our @LAU_AKSOB marketing students for winning the L'Oréal Brandstorm 2025 competition with their innovative concept, “Vital Cap”! @LOrealGroupe

#LAU #LebaneseAmericanUniversity #Brandstorm #Brandstorm2025 #LOrealBrandstorm

https://t.co/o6rW1jQSlD

[Dr. Zahy Ramadan @Zahy77]

Very happy to share our latest publication entitled “Mind the gap: virtual fashion shows and generational disparities”

https://t.co/IHowzYGThq

[Dr. Zahy Ramadan @Zahy77]

Happy to share our latest publication on AI and co-creation in the metaverse
https://t.co/FlQKhDc14Y

[mfarah @mayafarah9]

Thrilled to share our newest publication in the International Journal of Consumer Studies!

https://t.co/Mlcr09Wzbu

[mfarah @mayafarah9]

@lebamericanuni @LAUArtsSciences Congratulations! What an awesome achievement! ☺️👍🏼⭐️

[المارشال @We7deWataniye]

So proud of you @mayafarah9
To many more successes 🙏🏼
Une chercheuse libanaise parmi les 2 % des meilleurs scientifiques au monde pour 2024 https://t.co/mFJY4edSNl via @LorientLeJour

[LAU @lebamericanuni]

Dr. Maya Farah (BS ’00; MBA ‘02), chairperson of the Marketing Department at the @LAU_AKSOB, is the only female professor to be listed in the ‘Marketing’ category among the World’s Top 2 percent scientists for 2024 by @Stanford and @Scopus. https://t.co/Jko98BqwvC

[LAU @lebamericanuni]

Dr. Hounaida El Jurdi, assistant professor of marketing @LAU_AKSOB offers valuable insights into how displaced individuals navigate their challenging circumstances to reveal how refugees maintain dignity, agency, and hope amidst forced liquidity.@HounaidaJ
https://t.co/YrykB4vmas

[Dr. Zahy Ramadan @Zahy77]

Virtual influencers vs real connections: https://t.co/41pgRBXFna

[LAU @lebamericanuni]

Dr. Maya Farah and Dr. Zahy Ramadan have published their latest research on the significance of advancing social inclusion for vulnerable social groups in the virtual world.
#LAU #LAUCentennial
https://t.co/xOGrUNoE6V

[mfarah @mayafarah9]

A New Study by AKSOB Faculty Informs Marketing Strategies for the Inclusion of People With Disabilities in the Metaverse https://t.co/8VoynhD0by

[mfarah @mayafarah9]

Thrilled to share our latest research published in Psychology & MarketingBrands Using Generative AI on the Metaverse!
https://t.co/u316WL76DL

[mfarah @mayafarah9]

Delighted to share our most recent research work published in JRIM on the Metaverse inclusivity!

https://t.co/xWdwdU1c2B

[mfarah @mayafarah9]

Glad to share our new book chapter entitled : The Examination of Social and Service Relational Aspects on Customers’ Retention published in the springer book by NBPL 2023
@Zahy77 Dr. Salwa Bekdache Alameddine https://t.co/aCJ5I3G0z0

[mfarah @mayafarah9]

@presidentmawad A mentor with great wisdom from whom we will never stop learning!

[mfarah @mayafarah9]

So proud to have had the chance to organize a very insightful roundtable at AKSOB … the discussion reflected how closely our school’s mission and endeavours align with the latest UN SDGs.
#aksob
#unsdgs
#lebaneseamericanuniversity https://t.co/wLH6qUTXco

[mfarah @mayafarah9]

Always proud to contribute to my Alma matter & to raise its reputation amongst the most progressive academic institutions in the region. Aligning AKSOB’s endeavors with the latest UN SDJs shows our endless commitment for a brighter…https://t.co/jq4EabGp19 https://t.co/hyFfWIjAxu