Matthew Bromberg

CEO of Unity.

[Dilmer 🔜 AWE @Dilmerv]

🚨 Unity AI is finally opening up, and this is a big one for Unity developers 🚀

You now get access to an in-project agentic assistant, AI Gateway, MCP server support, and deeper editor context so AI tools can understand your scene, assets, packages, hierarchy, settings, and target platforms.

This is the kind of workflow I’ve been waiting for, AI that actually understands your Unity project and helps you build faster.

[Matthew Bromberg @MBromberg]

Today we’re opening Unity AI Beta to the world.

Unity AI is a suite of Unity native tools that are trained in Unity and grounded in your project context. It’s the only AI agent that knows Unity from the inside - because we built it.

Try the beta today: https://t.co/XD1G1B91P8. We can’t wait to see what you build.

[Unity for Games @unitygames]

Unity AI is now in Open Beta 🎉💫

We believe AI has the most impact when it helps creators move faster while staying in control of the creative process.

Use our built-in agent tuned for Unity workflows or connect the AI tools you prefer via AI Gateway and MCP Server.

[Matthew Bromberg @MBromberg]

We’re extending our partnership with @Meta through a new multi‑year platform support and enterprise agreement. Unity already powers the majority of the top‑selling VR games on the Meta Store and we’re excited to build on that momentum.

[Unity @unity]

Unity and @Meta Extend Multi‑Year Partnership to Power Next‑Generation VR Experiences 🤝

[Matthew Bromberg @MBromberg]

When we deliver value for customers and the industry, our business grows.

[Unity @unity]

Today, Unity shared preliminary Q1 2026 results above guidance, driven by Unity Vector and stronger-than-expected performance in Create, and announced some changes to drive better outcomes for customers as well as enhance growth and profitability.

Contains forward‑looking statements. Learn more here: https://t.co/F4A9LcZPFD

[Matthew Bromberg @MBromberg]

@PimDeWitte I think that's right. The combination of graphics and physics engines with a World Model's learned behavioral dynamics is where true, complex, and unpredictable simulation can be unlocked.

[Matthew Bromberg @MBromberg]

Looking forward to seeing everyone next week. Our team has delivered real value for the Unity community.

[Unity for Games @unitygames]

Get a sneak peek at the upcoming Unity Engine and tech updates designed to help you build and scale your games 🛠️

[Matthew Bromberg @MBromberg]

I am so thrilled to announce that @gamerbk is joining our Board!
Bernard brings more than 20 years of leadership experience across public companies and global consumer platforms. He has served as CEO and a member of the board of directors of Match Group and President of Publishing at leading mobile game publisher Zynga. Earlier in his career, he spent nearly a decade at Electronic Arts, including as Senior Vice President of Mobile Publishing. His experience in gaming and technology and a deep knowledge of our customers will bring tremendous value. At the same time, I want to thank David Helgason and Tomer Bar-Zeev, who have stepped down from the Board. David and Tomer have been vital partners as we’ve grown and transformed Unity. They welcomed me into the Company, shared their unique vision as founders, and have provided unfailing support. I’m looking forward to many more years of conversation with both of them.
Full release here: https://t.co/M8OOCvPbfx

[Matthew Bromberg @MBromberg]

@eric_seufert Really well expressed, Eric.

[Matthew Bromberg @MBromberg]

This is very thoughtful and well informed.

[Jacob Navok @JNavok]

Thread on Genie 3 and mistaken investor expectations among game publishers and tool makers.

I'm a big believer in AI and its ability to change the game industry. I'm also a big believer in prompt base games. You can see my predictions on this from several months ago: https://t.co/8MjvQ0G9fr

[Matthew Bromberg @MBromberg]

@_k_sridhar Very much agree on central role engines can play in training.

[Matthew Bromberg @MBromberg]

@maxbatt @ManuVision I would think about it like a prototyping - get a vibe for the world and the kind of interactivity and see how it feels.

[Matthew Bromberg @MBromberg]

Folks. Can I explain something about world models? Seems like today might be a good day for that.

Advances in large-scale “world models” — whether developed by partners like Google or others — materially expand the frontier of interactive content creation. These models can generate high-quality, interactive, video-like experiences from natural language or minimal input.

Today, they are primarily editable through prompting, which limits the level of determinism and precision required for production-grade game mechanics. As a result, their outputs remain probabilistic and non-deterministic, making them unsuitable on their own for games that require consistent, repeatable player experiences.

Rather than viewing this as a risk, we see it as a powerful accelerator. Video-based generation is exactly the type of input our Agentic AI workflows are designed to leverage—translating rich visual output into initial game scenes that can then be refined with the deterministic systems Unity developers use today. Our agents already generate high-quality scenes from static video. Interactive, camera-controllable video from world models would further enhance this pipeline and materially improve the fidelity and speed of early-stage content creation. We believe this represents a meaningful step forward for AI-driven development across the industry.

Unity’s role is to operationalize these advances. Outputs from world models are ingested into Unity’s real-time engine, where they are converted into structured, deterministic, and fully controllable simulations. Within Unity, creators define physics, gameplay logic, networking, monetization, and live-operations systems to ensure consistent behavior across devices and sessions.

This combination enables developers to move faster from concept to scalable product: AI accelerates environment and asset generation, while Unity provides the execution layer that transforms generated content into reliable, monetizable experiences.

As a result, world models expand content supply and reduce development friction, while Unity remains the system of record for runtime, distribution, and long-term operations. This dynamic broadens Unity’s addressable market and reinforces its central role in the interactive ecosystem.

[Matthew Bromberg @MBromberg]

@maxbatt @ManuVision Max, we are building agentic AI as the compiler layer that would then allow game makers to convert the "simulation" generated by Genie into the real game world which you could then build on.

[Matthew Bromberg @MBromberg]

@maxbatt @ManuVision Think about a 5 minute interactive video generated in a world model and then imported into Unity.

[Matthew Bromberg @MBromberg]

Look at the stunning output of Unity creators! Congratulations.

[Unity for Games @unitygames]

Congratulations again to all the teams who were nominated and won at @TheGameAwards yesterday. We are so proud of this community and honored to see so many incredible creations powered by Unity!

🏆 Best Mobile Game - Umamusume: Pretty Derby (@umamusume_eng)
🏆 Best Action/Adventure Game - Hollow Knight: Silksong (@TeamCherryGames)

[Matthew Bromberg @MBromberg]

Unity 6.3 LTS is out! Long-term stability, smoother upgrades, production-tested performance optimizations, two years of support, and a verified ecosystem that just works. Full details in our blog: https://t.co/WPaUlrj5La

[Matthew Bromberg @MBromberg]

Love seeing #MadeWithUnity games shine at the @GoldenJoysticks last week. Congrats to @AggroCrabGames, @LandfallGames, @TeamCherryGames, @RawFury, @semiworkstudios, @scopely, and @ScheduleOneGame — amazing work from incredible teams!
https://t.co/oYAAtFcGaM

[Matthew Bromberg @MBromberg]

@gamefromscratch I wouldn’t say you started it, but you definitely helped it along!

[Game From Scratch @gamefromscratch]

In perhaps the single biggest #gamedev news story of 2025...

At #Unite 2025 - Unity(@unity) and Epic Games(@UnrealEngine) have announced a partnership...

...and GameFromScratch may have actually started it! CRAZY!

https://t.co/pfQaZPwyap

#unrealEngine #unity3d