Michael Candullo

Executive Leader Performance Marketing Agency. Founder Path Interactive. Entrepreneur, Native New Yorker, Proud Dad :)

[Michael Candullo @mcandullo]

@BarackObama @nyknicks V

[Michael Candullo @mcandullo]

What does Google's new AI roadmap mean for your growth strategy? Our blog breaks down the highlights from Google Marketing Live, exploring why signal architecture and connected marketing systems are now essential for driving performance. #GML #AI https://t.co/GkIEYSAU22

[Michael Candullo @mcandullo]

Curious about the recent changes in Google's algorithm? Learn how the March core update is affecting aggregators' visibility in search rankings. #SEO #AEO https://t.co/u6AKNEyfSx

[Michael Candullo @mcandullo]

Knowing exactly where to invest your next marketing dollar requires a complete view of your ecosystem. Discover how modern media mix modeling helps brands optimize long-term budget allocation and drive sustained growth. #MarketingStrategy  https://t.co/rgCjjIvFfU

[Michael Candullo @mcandullo]

@status_is_down Sh*t happens. Hopefully it's resolved soon and not a larger cyber issue.

[Michael Candullo @mcandullo]

Performance marketing is being rebuilt for 2026. In Amsive’s latest webinar, our experts unpack how AI, first-party data, and audience orchestration are reshaping growth. Helpful if 2026 planning is on your mind! #AI #Webinar #BrandStrategy https://t.co/tvEOII9Xge

[Ava Candullo @ava_candullo]

Recently I have been getting long to the ball so I set up a drill to get my barrel quicker through the zone. I am focusing top hand control.

[Michael Candullo @mcandullo]

@Jt13813542 @ava_candullo @NJThunderSB The discipline, committment, sacrifice and time management skills they learn at this early age will be carried into their work career.

I run a large company and jump at a chance to hire college athletes. They are proven entities.

[Michael Candullo @mcandullo]

@YESNetwork The future of the Yankees. He may become one of the sorely needed leaders.

[Michael Candullo @mcandullo]

Standing still isn’t an option in healthcare marketing. In a new eBook, Amsive + Freshpaint break down how to adapt targeting, media mix, and privacy-first strategies to drive real growth. #HealthcareMarketing #DigitalStrategy  https://t.co/6y9M6DjTj1

[Michael Candullo @mcandullo]

A treasure trove of data and insights from our own @Lilyray into #AISearch visibility. Our joint data study with Profound shows which brands are being cited most across #ChatGPT, #AIOverviews, and more—and the new KPIs marketers need to track. #SEO #AEO  https://t.co/n2eFwUabpE

[Ava Candullo @ava_candullo]

I took a well needed break down the shore and got home yesterday night. In this video I am doing basic drills to get back into the grind and work on quicker mechanics. #basics

[Michael Candullo @mcandullo]

#AdAge spoke with Lily Ray about the growing role of #AISearch and what marketers should consider as they adapt. #AI isn’t replacing #SEO, but it’s changing how we measure success. A great read for anyone evolving their #searchstrategy. https://t.co/eu9lMRl46H

[Michael Candullo @mcandullo]

AI is transforming paid media—but impact depends on strategy. Watch Amsive + Google’s webinar now to learn how leading brands are using #AI tools in #paidsearch campaigns with structure, curiosity, and business-aligned goals. https://t.co/RG8fkVENU2

[Michael Candullo @mcandullo]

Big news from Amsive: We’ve expanded our #SEO solutions to include #AnswerEngineOptimization. #AEO helps brands lead in AI search. Backed by nearly 20 years of SEO expertise & our partnership with Profound, we’re redefining visibility in the AI search era. https://t.co/qwILIXWnx2

[Michael Candullo @mcandullo]

Register and join the conversation! On June 24, join Amsive’s SEO + AEO leaders for a powerful webinar about high-impact strategies for the new landscape of answer engines. Show up where it matters most — and turn visibility into results. https://t.co/1pQzvZMHwA

[Michael Candullo @mcandullo]

3 shortlists. 2 campaigns. 1 agency. 🔥 Grateful to be part of an agency that’s shaping what’s next in digital marketing. Let’s go, Amsive! #TheDrumAwards #SearchMarketing #InfluencerMarketing #MarketingInnovation #B2B #TravelMarketing https://t.co/oqkmc1JZAc

[Michael Candullo @mcandullo]

AI Overviews can cut into clicks. Discover what our 700K keyword study revealed about click-through rate shifts and how brands can protect their organic traffic. 

#SEO #SearchMarketing #AIOverviews  https://t.co/0QLxehou1t

[Michael Candullo @mcandullo]

Programmatic isn’t a side strategy anymore—it’s central to how financial brands grow. In our latest webinar with The Trade Desk, we break down the biggest shifts financial institutes need to embrace now to stay ahead of the curve.

#Programmatic #Webinar  https://t.co/fZ7XGQ1Uxh

[Michael Candullo @mcandullo]

Want insider intel? 👀 Amsive is teaming up with The Trade Desk to share programmatic expertise for financial brands. Register for the webinar on April 2 and gain expert intel to maximize ROI! #AmplifyImpact #TTD https://t.co/pXblNdo3bs