Matt Certo

#HigherEd Agency Founder (@InstKnow). Focused on all things collegiate brand, student recruitment, and constituent relations. Take our online brand assessment

[Matt Certo @mcerto]

Take our free assessment to identify strengths and weaknesses in your institutional brand strategy: https://t.co/uXTpPzqiGZ #highered #HigherEducation

[Matt Certo @mcerto]

Important insights in here as tuitions rise along with skepticism of students and parents. @pewresearch #highered https://t.co/OQZcGHCYr6

[Matt Certo @mcerto]

Too many colleges and universities are saying the same thing. How can you find the right words to build your collegiate brand? #highered https://t.co/cRqBNh343f

[Matt Certo @mcerto]

“It’s like playing against your dad in the driveway.” @JayBilas @DukeMBB

[Matt Certo @mcerto]

Lots of #brand insight here. I've read this 3-4 times and am still digesting.

[ADWEEK @Adweek]

In recent years, some legacy brands have introduced stripped-back identities, or “blanding” as it is unkindly described by some in the design sector. https://t.co/vpcsCcSj6u

[Matt Certo @mcerto]

Sooooo…… @adage is just not printing their magazine anymore and they don’t even announce it to subscribers who paid for the print edition?

[Alvaro Cintas @dr_cintas]

Last week, ChatGPT gained vision…

Leaving users in awe of its capabilities.

10 incredible examples (Plus a new alternate way to get image recognition):

[Matt Certo @mcerto]

@dklineii Secrets of the Vine

[Matt Certo @mcerto]

Big thanks to @LPGA legend @ANNIKA59 for appearing on the @findsomewinmore Brand Narrative #podcast and discussing the dynamics of being a brand ambassador for brands like @ROLEX, @Mastercard, and @CallawayGolf https://t.co/qCRBxmTmiw @MikeMcGeeAnnika

[Matt Certo @mcerto]

@SwartzKorban @DreaHumphrey @elonmusk @NicoleBehnam This was more about declaring Himself as Lord of the Dance and helping the host of the party save face. In those times it was a huge embarrassment to run out of wine. Quite confident that Jesus wasn’t posing as an alchemist.

[Matt Certo @mcerto]

You might want to revise this upward to 45 PPG or else he is going to torch your team the next time he plays you. If he took your restaurant snub personally, I can only imagine what this slight will do.

[George Karl @CoachKarl22]

Anyone who is debating Michael’s GOAT status doesn’t realize he would average a 40 PPG triple double in the modern game!

[Matt Certo @mcerto]

Fun episode of the Brand Narrative #podcast discussing @Yellowstone @CoorsBanquet and @RamTrucks with @beth_fossen of @KelleySchool @IndianaUniv cc/ @findsomewinmore https://t.co/X6gkdtjPVT

[Matt Certo @mcerto]

@klafferman @MarketingProfs @davidcbaker By the way, Ann, we start gushing about you and Total Annarchy at about 30:00 if you need a lift from two strangers on a Monday :-)
@MarketingProfs

[Matt Certo @mcerto]

New podcast episode is up. @klafferman and I had a great time discussing something we're both passionate about: e-mail newsletters. Props to @MarketingProfs and @davidcbaker, among others. We hope you find it helpful. Your feedback is always appreciated. https://t.co/IVbTXa6WT3

[Matt Certo @mcerto]

I believe the concept of the #NFT is a solution in search of a problem and the tech is in the process of finding its rightful place. The best part is that artists are rewarded for creating while the rest of us enjoy. Thanks for the amazing work, @shawnmoreton @WhiteWall_Lab.

[Matt Certo @mcerto]

I'm fine you guys.

[Yes Theory @YesTheory]

Everyone always asks where’s Matt?
No one ever asks how’s Matt? 😔

[Matt Certo @mcerto]

This looks interesting. New @twitter alternative? Sign up for Post Prod! https://t.co/jyecWNwoxf .

[Matt Certo @mcerto]

@Oviedo_Bball Have a great season!

[Matt Certo @mcerto]

@shawnmoreton Gorgeous. What’s your go-to source for printing and framing?

[Matt Certo @mcerto]

Grateful to @rollinscollege to give a young student a chance to follow a curiosity which turned into a passion and career. Thank you! cc/ @findsomewinmore

[RollinsArchives @RollinsArchives]

The first #RollinsCollege website was designed by @mcerto '98 in 1995! Pictured is the first capture of the site on @waybackmachine #OTD 1996.
#RollinsHistory