McGill Buckley

Unusually personable marketing and branding company. We excel in strategic thinking and attention-getting creativity. Or so we've been told.

[McGill Buckley @mcgillbuckley]

A bad rebrand is rarely a design problem. It’s usually a strategy problem with a new logo. Our latest blog looks at famous rebrand failures and how organizations can avoid becoming the next cautionary tale.

https://t.co/y6ztiRjaRQ

[McGill Buckley @mcgillbuckley]

Say No To Naughty and Yes to Nice 📫 - https://t.co/f9Gs33aa53

[McGill Buckley @mcgillbuckley]

@CPRSOttawaGat One of our all-time favourite books.

[McGill Buckley @mcgillbuckley]

We're proud to have worked since 2021 with the amazing team at Perley Health Foundation, helping them raise funds to transform care for seniors and veterans. https://t.co/O2evaS4bRQ

[Roger Neilson Children's Hospice @RNeilsonCH]

Welcome to the premiere of Roger's Story, a new video honouring our namesake, NHL legend Roger Nielson whose legacy of compassion and care is at the heart of everything we do.

#RogerNielson #RogerNielsonChildrensHospice

[McGill Buckley @mcgillbuckley]

This is true for every workplace and especially true for every creative workplace. #Culture

[CPRS Ottawa-Gatineau @CPRSOttawaGat]

AGM at The Bridge Public House! Join us June 18 @ 5:30 PM for updates, discussions, networking, & election of board members. Great opportunity to connect with fellow members & learn more about our great progress this year. FREE. Reserve now: https://t.co/zMlwQEGgMc

[CPRS Ottawa-Gatineau @CPRSOttawaGat]

Final Call @CPRSOttawaGat BoD Noms Deadline - Mon. June 3rd

English Nomination Form: https://t.co/tf9g44WyoS
Francais
https://t.co/qxzCMduOvI

Don't forget the chapter's AGM is June 18, 5:30 p.m. at the Bridge Public House, 1 Donald Street, Ottawa. We hope you'll join us!

[McGill Buckley @mcgillbuckley]

Anonymous said: "Content is king, but strategy is the emperor." Our blog post provides examples of how strategy has led to success for some brands you may recognize. By the way, who the heck is this Anonymous person? We see her quoted all over the place. https://t.co/riOXiOxh2V

[McGill Buckley @mcgillbuckley]

If you want to tell great stories, you have to go out with the approach and skills to find them.

[McGill Buckley @mcgillbuckley]

Stories build brands.

[McGill Buckley @mcgillbuckley]

Strategy before tactics. Always. #Marketing

[McGill Buckley @mcgillbuckley]

Maybe put the word strategic in front of communication but nonetheless, this is a point worth remembering. #BrandStrategy

[CPRS Ottawa-Gatineau @CPRSOttawaGat]

Don't miss our Crisis Communications Event next Tuesday. Only a few days left to register.

March 26 - The Bridge Public House

Special guests Melanie Gruer & Michaela Schreiter, The Ottawa Hospital, for an insider's look at comms in times of crisis.

https://t.co/acXidQOufI

[McGill Buckley @mcgillbuckley]

Why customers leave. So simple and so regularly overlooked.

[McGill Buckley @mcgillbuckley]

We just published a hopefully helpful article on #marketing - Winning The Marketing Game Starts With Strategy https://t.co/LofZr93RSp

[McGill Buckley @mcgillbuckley]

Kevin Roberts of Saatchi and Saatchi argued that great brands have two advantages: (1) they evoke respect for their technological performance, durability, and effectiveness; and (2) they evoke love because, well, . . . we love them.

[McGill Buckley @mcgillbuckley]

@PerleyHealth @ottawacity @obj_news @a_robitaille @CBCNews @ctvottawa @_MarkSutcliffe @StanChoMPP @RNAO @OLTCAnews Congratulations @PerleyHealth Foundation. It was an ambitious goal, but you brought it home! Well done! #AnsweringTheCall