Brandon McKinney

I build brands and help them achieve measurable results through creative and impactful digital marketing strategies 🚀

[Brandon McKinney @mckinney____]

@lorenzo_pravata Map

[Brandon McKinney @mckinney____]

@NoLimitGains Why does this look like a screenshot from Fallout

[Brandon McKinney @mckinney____]

I think the Sam Altman x Jony Ive collaboration will result in some sort of AI wearable. They hype it up to be a "breakthrough" in human technology interaction, I think it could really just be OpenAi's take on XR glasses.

[Brandon McKinney @mckinney____]

Anyone else noticing ChatGPT 4o’s exorbitant use of emojis recently?

[Brandon McKinney @mckinney____]

@CameronBoultbee @nicdunz @wilson72091 I mean.. thermite is an industrial material used for welding train tracks together for example. It’s not necessarily illegal or particularly dangerous either unless exposed to an extremely hot ignition flame.

[Brandon McKinney @mckinney____]

@EltonLucasWolf 🙏 appreciate it man

[Brandon McKinney @mckinney____]

We just wrapped up a really successful Black Friday period!

This year, a brand I've been working with managed to generate over $70k through an email marketing campaign that I implemented.

Here's how I did it:

[Brandon McKinney @mckinney____]

@harleyf recently shared that Shopify hit an all-time high in revenue generated this Black Friday of around $11.5 Billion (that's insane) curious to hear how everyone's BFCM went!

[Brandon McKinney @mckinney____]

Just wanted to share this small win here, as it goes to show how a very simple strategy can go a long way if implemented correctly and done in the right moments.

[Brandon McKinney @mckinney____]

DM me your website, and I’ll give you a free conversion optimization audit!

Let’s turn your website into a sales machine! 💡

[Brandon McKinney @mckinney____]

(2/2)

- Understand behavioural design, how friction works and how it can work to your advantage/disadvantage.
- Optimize for user experience & conversion outcomes.
- Know what the next problem for your customer will be after checkout, and provide the solution through upsells.

[Brandon McKinney @mckinney____]

Main takeaways from this (1/2):

- Plan out a clear, logical path for users that guide them towards conversion.
- Simplify navigation. Fewer options = less confusion and better focus. make every click count.
- Make design decisions with a purpose. Function first, beautify second.

[Brandon McKinney @mckinney____]

3. UPSELLS

At the end of IKEA’s maze, you’re rewarded with food and snacks. You’re tired, maybe hungry, and more likely to treat yourself.

This final upsell of $1 hot dogs or meatballs feels like a reward, but it’s really a genius way to squeeze more revenue.

[Brandon McKinney @mckinney____]

2. MAXIMUM EXPOSURE

Once inside, their maze is strategically designed to expose you to all of their products.

Even if you’re just there helping a friend, by the time you leave, your mind is full of mental notes like, “That lamp would look great in my living room.”

[Brandon McKinney @mckinney____]

1. ONE-WAY-OUT
Their one-way escalators lock you into their journey. Once inside, you must follow the entire path to exit (and checkout).

This physical “commitment” keeps you engaged and increases your exposure to products, making it harder to leave empty-handed.

[Brandon McKinney @mckinney____]

You walk into IKEA for some plates and leave with a sofa, a plant, and a hotdog.

This isn’t random—it’s a system.

IKEA have mastered the customer journey.

Here are 3 IKEA tactics you can apply to your website to increase conversions 👇

[Brandon McKinney @mckinney____]

How IKEA Makes $30 Billion a Year (Steal Their Tactics for Your Website):

[Brandon McKinney @mckinney____]

@MMASensei_ @DovySimuMMA Good stoppage by the refs 👍🏽