Marshall McLuhan

High Priest of Popcult, Metaphysician of Media

[Marshall McLuhan @mcluhan]

There are not remote places. Under instant circuitry, nothing is remote in time or in space. It's now.

[Marshall McLuhan @mcluhan]

We have now become aware of the possibility of arranging the entire human environment as a work of art.

[Marshall McLuhan @mcluhan]

The electronic age ... angelizes man, disembodies him. Turns him into software.

[Marshall McLuhan @mcluhan]

Stop saying 'Is this a good thing or bad thing?' Start saying 'What's going on?'

[Marshall McLuhan @mcluhan]

Far more thought and care go into the composition of a prominent ad in a newspaper than go into the writing of their features and editorials

[Marshall McLuhan @mcluhan]

Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort

[Marshall McLuhan @mcluhan]

All media exist to invest our lives with artificial perceptions and arbitrary values.

[Marshall McLuhan @mcluhan]

We shape our tools, and thereafter our tools shape us. Media are make-happen rather than make-aware agents.

[Marshall McLuhan @mcluhan]

The village is not the place to find ideal peace and harmony. Exact opposite.

[Marshall McLuhan @mcluhan]

The tribal-global village is far more divisive - full of fighting - than any nationalism ever was. Village is fission, not fusion, in depth.

[Marshall McLuhan @mcluhan]

disagreement on all points. It never occurred to me that uniformity and tranquility were the properties of the global village...

[Marshall McLuhan @mcluhan]

The more you create village conditions, the more discontinuity and division and diversity. The global village absolutely insures maximal

[Marshall McLuhan @mcluhan]

There is more diversity, less conformity under a single roof in any family than there is with the thousands of families in the same city.

[Marshall McLuhan @mcluhan]

The utmost purity of mind is no defense against bacteria. To resist TV, therefore, one must acquire the antidote of related media like print

[Marshall McLuhan @mcluhan]

Since TV, the whole American political temperature has cooled down, down, until the political process is almost approaching rigor mortis.

[Marshall McLuhan @mcluhan]

... long before they exert their full impact.

[Marshall McLuhan @mcluhan]

The hope of immunizing society comes from the artist, who detects the changes in the wind resulting from new technologies ...

[Marshall McLuhan @mcluhan]

http://youtube.com/watch?v=A7GvQdDQv8g

[Marshall McLuhan @mcluhan]

Understanding always requires a multidimensional approach.

[Marshall McLuhan @mcluhan]

My approach to any question? To refuse to have a fixed viewpoint.