Zach McMurray

Founder. Former startups/e-commerce @ Facebook.

[Zach McMurray @mcmurrayz]

@iamshackelford My most visited place in Korea was the top floor toy section at E-Mart a few blocks away when daughter was 1-2. Especially in the winter

[Paul Anleitner @PaulAnleitner]

The Sandlot has the single greatest vision of American life ever put on film.

This scene is what it’s all about. 🇺🇸

[Zach McMurray @mcmurrayz]

@JoeJMarston Vault

[Joe Marston | Ecom Growth @JoeJMarston]

Back by popular demand, we're reopening the vault. Get access to our most requested resource: the top-performing brand funnel breakdowns of the biggest DTC brands.

Not just their ads. The full stack:

Paid strategy > Organic > Landing pages > Google ads > Email > Offers

Everything.

Easily the most ripped asset we’ve ever put out.

So we’ve packaged them properly. One folder.

Here’s who’s inside:

– Alo Yoga
– Ancient and Brave
– BREZ
– Glossier
– IM8
– Kind Patches
– LOOP Earplugs
– Meshki
– Rhode
– Refy
– Wonderskin

Use this to cut out weeks of guesswork or get your next winning concept straight from their playbook.

Retweet this post and comment "vault" and I'll send it over

[Zach McMurray @mcmurrayz]

Ironically this is actually a really good focus song for when working in ads manager

[Zach McMurray @mcmurrayz]

@blakeir It’s great!!

[Zach McMurray @mcmurrayz]

@oliviaakory Since 2020 for Shopee and Lazada. US never really got a product push

FB really wants to crack these budgets for CPG brands to run DR with Walmart, Target, Instacart but feel like they are building something other than collaborative ads to achieve. Likely in collab with Walmart

[Zach McMurray @mcmurrayz]

@ChereneAubert Would love to have a copy! Looks like an awesome tool

[Zach McMurray @mcmurrayz]

@oliviaakory Reminded me of this tweet from @moizali which I agree with

Would be amazing for brands if amazon ran their offsite retail media FB campaigns this way

https://t.co/6FggjHGw9v

[Moiz Ali @moizali]

$500 Billion Idea:

I think Amazon could add $500 billion to their enterprise value by allowing brands to put a facebook pixel on the PDP/Thank You page of their Amazon listing.

Might add $1 Trillion.

50/50 chance of killing Shopify instantly.

[Zach McMurray @mcmurrayz]

@oliviaakory I would be very curious too. Skeptical it is an actual purchase conversion campaign even tho they say

With Ampd, Humann® could:
Optimize Meta campaigns toward Amazon Add-to-Carts and Purchases, not just clicks.

[Zach McMurray @mcmurrayz]

@ashleevance Barrio uniquely awesome tacos!

[Zach McMurray @mcmurrayz]

@ShaanVP Send it

[Zach McMurray @mcmurrayz]

@oliverwhudson partnership

[Zach McMurray @mcmurrayz]

@omooretweets Almost all of their FB ads are creator partnership ads running this style video and coming from the creators page vs Anthropic

[BG (Bryant Garvin) @BryantGarvin]

11/
Then Saturday broke the pattern.
- Meta: 1.24M new customers (63.2% ← highest NC rate)
- Google: 918K new customers (51.6%)
- TikTok: 171K new customers (65.1%)

Saturday had the worst ROAS for Meta (2.95x)...
...but the highest NC rate across all platforms.

The "deal chasers" were first-time buyers.

[Zach McMurray @mcmurrayz]

@londonspilker Pace

[Zach McMurray @mcmurrayz]

@PrakharS96 @jameshyujinlee @kevin_miguet Kevin does great work!

[Zach McMurray @mcmurrayz]

@hazan0608 Happy to chat asap!

[Zach McMurray @mcmurrayz]

Just wait until we get @tbpn livestream term sheet signings and lead investor selection with VC branded Patagonia vests

@jordihays @johncoogan

[Zach McMurray @mcmurrayz]

Pat Mcafee of Startups = @tbpn

@garyvee would be saying the same thing to @jordihays & @johncoogan after their performance today!