Michael Dayblo

[Michael Dayblo @MDayblo]

@georgesttock FACTORY

[Adam Gillman @AdamGillman]

Ecom is the #1 best business in the world in 2026.

And I'm not saying that because we built one to $260M.

I'm saying it because the math is undeniable:

1. No cap on revenue
— we went from $0 to $103M in annual revenue in under 5 years

2. No one physical location required
— we ran a global business from a laptop

3. No inventory risk if you structure it right
— subscription model means predictable demand

4. No VC required
— we raised $0 and kept virtually all the equity

5. Customers pay you before you fulfill
— unlike almost every other business model

6. Retention compounds
— every subscriber you keep is revenue you don't have to re-earn

7. Data ownership
— you know exactly who your customer is, what they buy, and when they churn

8. Exit multiples are extraordinary
— we sold for $260M on $103M revenue

I've been in mobile technology. Fitness. Cannabis. Children's health.

Nothing compounds like a well-structured ecom brand with a subscription model and strong unit economics.

The ceiling doesn't exist.

The only question is whether you pick the right category, build the right product, and have the patience to let it compound.

Most people quit before the compounding becomes visible.

Comment "X" if you want my full playbook of everything I learned while building my business and how you can too :)

**must be following + retweet to receive.

[Michael Dayblo @MDayblo]

@Bogzabs96 SUPPLEMENT

[Michael Dayblo @MDayblo]

@ecommmoose @kasramoradi ADS

[Elon Moose @ecommmoose]

We do $500K+/day in sales

How? A creative machine.

20+ strategists

60+ editors

1 brand.

But quantity means nothing without quality

So I filmed the full breakdown:

How to nail creative quality, then scale the quantity.

Like + RT + Comment "ADS" (must follow) & I'll DM it

[Michael Dayblo @MDayblo]

@JemBourouhDE Taking meta vids to yt, how long is the optimization phase on yt? When to cut if no results? Also, does yt prefer broad audiences like meta or should i niche down the targetting?

[Michael Dayblo @MDayblo]

@spwfeijen UGC

[Michael Dayblo @MDayblo]

@lorenzo_pravata PIXAR

[Michael Dayblo @MDayblo]

@oliverwhudson @JoeJMarston personas

[Olly Hudson @oliverwhudson]

A few months ago, I sat across from Maxime, Meta's Creative Strategist for Disruptor brands.

The man who works with the top 1% of brands on the platform. The person who sees the data we all guess at.

I went in thinking I'd get validation. What I got was a moment that reframed everything.

He said: "It's less about thinking what piece of content I'm putting out there. It's who am I building this for, and which motivation or barrier am I trying to tackle."

That's it. That's the whole game.

The right ads for the right person built around the right psychological trigger.

The problem was that everything we'd built around that idea lived in fragments. A framework here. A podcast episode there. A case study buried in a client deck. Brands we worked with were getting pieces of the picture but never the full system.

So we built one place that holds all of it.

Everything on this board is what we're actively running right now across the 8 and 9-figure DTC brands we work with. The AI research stack we use to evidence personas. The brief architecture. The testing tiers. The optimisation rules we run in accounts every week.

It's informed by our own data, our Meta partnership research, and that conversation with Maxim.

If your CAC is rising but your creative volume is higher than ever, this is the system that fixes it.

Retweet and comment "personas" on this post and I'll send it over

[Michael Dayblo @MDayblo]

@blvckledge shopping

[Michael Dayblo @MDayblo]

@bony_ghadiya_ google

[Bony Ghadiya @bony_ghadiya_]

we took a UK brand from £1,400 → £104,867/mo in revenue in just 30 days.

this doc breaks down exactly how we did it.

inside you'll get:
- audience intelligence & niche segmentation.
- full-funnel campaign architecture.
- feed engineering & angle-specific titles.
- shifting from 0% to 70% new customer acquisition.
-hybrid PMax + Standard Shopping structure.
and a lot more.

like, RT + comment "google" and i'll send it over.

(must be following, no opt-in)

[Michael Dayblo @MDayblo]

@adamtaylorl angle

[Michael Dayblo @MDayblo]

@Samuel_Ecom1 SHILAJIT

[Michael Dayblo @MDayblo]

@kasramoradi HIGGSFIELD

[Michael Dayblo @MDayblo]

@Creatextravel million

[Michael Dayblo @MDayblo]

@adamtaylorl META

[Brandon @mrbrandowner]

Most Ecom operators are doing good numbers

But they can't tell you what next month looks like

I started doing MRR and filmed my entire playbook

$2.4M/month. Supplement brand. MRR.

Here's what's inside the video:

- Why one-time purchase brands always reset to zero
- The subscription architecture nobody is teaching properly
- How to find a winning product before you spend a cent
- Billing cycles, cancel flows, churn reduction (the full backend)
- The creative engine that scales without burning out
- How your MRR compounds so your revenue goes up every month

This is the thing I wish existed when I started.

Like, RT, comment "MRR" (must follow) & I'll DM you the link

[Michael Dayblo @MDayblo]

@spwfeijen UGC