Marc Doche

Founder & CEO of @horsebills, a cost-effective, time-saving, environment-friendly paperless revolution of
how equine industries bill and receive
payments.

[Horsebills.com @horsebills]

Here’s a scenario every trainer knows too well 👇🏼

Your vet calls. Your farrier calls. Your transport company calls. They all want the same thing, ownership info.

Now imagine they could just log into one platform and find everything themselves.

That’s Horsebills. Built by horsemen, for horsemen.

🔗 Start your free trial, link in bio

#horsebills #equineindustry #equinebusiness #horseracing #trainers

[Horsebills.com @horsebills]

If you run a horse business, you know how much time billing can eat up. Invoices pile up, payments get delayed, and bookkeeping is always one more thing to keep up with.

At Horsebills, we make billing and accounting simple for the equine industry.

✔️ Send invoices in seconds
✔️ Let owners pay online with credit card or eCheck
✔️ Automatically split bills by ownership percentage
✔️ Built for trainers, farriers, vets, syndicates & more

Start your free trial at https://t.co/weEL5f9b1p (link in bio)

#HorseBills #EquestrianBusiness #HorseBusiness #EquineIndustry #HorseTrainer

[WESTLAKE RACING STABLE @westlakeracing]

🚨 THE JOCKEY CLUB’S DATA MONOPOLY IS SLOWLY KILLING HORSE RACING 🚨

DAY 113 since The Jockey Club published its ill-advised open letter hit piece attacking Mike Repole, and while the industry burns, leadership still refuses to address one of the biggest problems suffocating growth:

THE LOCKDOWN OF RACING DATA AND VIDEO FEEDS.

Every major sport in America figured this out YEARS ago.

The NFL opened up data.
The NBA opened up data.
MLB opened up data.
The NHL opened up data.

And what happened?

EXPLOSIVE growth in:
• Sports betting
• Fantasy sports
• Streaming
• Fan engagement
• Live betting
• Analytics
• Mobile apps
• Media distribution
• Younger audiences

Meanwhile horse racing still operates like it’s 1985.

And now the sport is paying the price.

An aging fan base.
Declining visibility.
Stagnant innovation.
And leadership completely unprepared for the modern gambling economy.

The statistics are brutal:

• Sports betting is projected to grow from roughly $100 BILLION globally in 2024 to nearly $187 BILLION by 2030.

• Sports bettors are significantly MORE likely to regularly watch games and engage with live broadcasts.

• Live/in-game betting now represents MORE THAN HALF of betting handle for many sportsbooks.

• Sports streaming subscriptions exploded from 4% of U.S. internet households in 2019 to 38% today.

Why?

Because modern sports EMBRACED access.

Horse racing RESTRICTED it.

And here’s the bigger question nobody wants to answer:

WHY NOT OPEN UP THE LIVE RACING FEEDS THEMSELVES?

Why should only a select few companies control distribution?

Why shouldn’t innovators, developers, streaming platforms, startups, and independent media companies have fair access to horse racing video feeds and data?

Imagine if horse racing actually embraced modern distribution:
• Multiple streaming platforms
• Independent race coverage
• Fantasy racing apps
• Micro-betting products
• AI handicapping tools
• Interactive broadcasts
• Watch-and-bet integrations
• Mobile-first wagering
• Real-time analytics
• Younger audiences finally engaging with the sport

Instead, the same gatekeepers continue protecting outdated business models while the industry shrinks in front of everyone’s eyes.

And now with FanDuel TV walking away from full-time racing coverage…

Where is the emergency response plan?

Where is the innovation strategy?

Where is the modern distribution model?

Where is the urgency?

The data and feeds belong to HORSE RACING.

Not to a handful of entrenched organizations protecting power, control, and old revenue streams while the sport falls further behind every year.

Open the feeds.
Open the data.
Open the sport.

Or keep choking its future.

REFORM IS COMING! REPOST AND SPEAK OUT.

[Horsebills.com @horsebills]

When your partners finally start paying on time 👏🏼🙌🏼

If billing and accounting for your racing operation is a headache, we built this for you.

Link in bio to learn more.

#horsebills #equinebusiness #billing

[Marc Doche @MDoche]

@TRACKGABE To say it’s as drastic as it gets is just nonsensical.

[Horsebills.com @horsebills]

Late payments. Messy spreadsheets. Endless billing questions from owners.

Sound familiar?

Professional racing operations need professional systems. Horsebills helps trainers streamline billing, organize expenses, and save hours every month, without adding more work to your day.

Stop managing paperwork. Start managing your barn.

Visit https://t.co/ufwMitstOT to learn more.

#equinebusiness #billing #horses #trainers

[Repole Stable @RepoleStable]

🚨‼️ Jockey Club Letter Response Update.

I am encouraged to share that I received my first timely positive response from The Jockey Club yesterday.

I will continue to be fully transparent with the entire industry.
We all deserve transparency.

I remain positive about the response below, but I will be crystal clear with The Jockey Club that they will not control the agenda or the attendees.

All these Stewards (did you notice I did not call them pheasant hunters 😂) have a fiduciary responsibility to the industry, all participants, and most importantly, the Thoroughbred.

They all must attend, and I will not negotiate on the agenda items.

I will, however, be flexible on what days work best for all of us.

I am pleased with The Jockey Club’s response below.

LFG!!!!! 🐎 💪

“Thank you for your letter of May 6. The Jockey Club remains willing to meet with Mr. Repole to discuss growing the sport of Thoroughbred racing and is willing to do so in Saratoga, New York in early June.

Here is what I suggest in terms of a path forward: Mr. Dobson and Mr. Repole should speak next week in order to discuss who would attend such a meeting (both who Mr. Dobson would request attend from The Jockey Club and otherwise) and also the date/format of a meeting. (The dates you listed in your letter do not work for Mr. Dobson).

Please send me some times that work for Mr. Repole for a call and we’ll get the principals to discuss meeting in Saratoga next month.”

[Repole Stable @RepoleStable]

🚨 ‼️ Breaking Horse Racing Industry News!!!!!

I’ve spent months asking The Jockey Club and its Stewards for ONE thing… get the real decisionmakers in a room and let’s come up with a REAL action plan to save this sport.

My only motive here is to make racing better, fix the sport and help the sport grow again for everyone.

I want to help every participant in the industry and protect the Horse.

All I have asked for is REAL meeting with people empowered to make change.

Instead, The Jockey Club offered me another one-on-one meeting with Everett Dobson.
I said no.
Then they offered a Zoom call where “maybe” some other Stewards would join.

A Zoom call is supposed to fix what’s broken in Thoroughbred racing???

NO CHANCE.

We need the leaders of this industry sitting face-to-face, committing to transformational change with real solutions and accountability!!!!!

So Wednesday, my lawyers proposed a day-and-a-half IN PERSON meeting June 3-4 in Saratoga Springs during Belmont week.

At a minimum, Chairman Everett Dobson and the lead Stewards Stuart Janney, Vinnie Viola, Bill Farish, Bill Lear, and Terry Finley must all be there.

We should be talking about:
• Aftercare
• The SAFE Act
• HISA
• The collapsing foal crop
• CAWs
• Access to data
• Declining owners, breeders & racetracks
• California & Florida concerns
• Lack of innovation
• Board overlap conflicts
• Transparency around TJC subsidiaries
• Marketing & fan engagement
and EVERYTHING else threatening this sport.

I even offered to buy dinner and let them pick the wine!!!!!

Mr. Dobson says he agrees with me on 90% of the issues.

GREAT.

Then let’s sit down and fix 90% of the problems.

No more excuses!!!!!

The Jockey Club just has to say YES or NO to this meeting.

They have a deadline til the end of the day to accept my meeting invitation.

If the answer is NO, then everybody in racing will CLEARLY know they have no interest or intention about saving this sport.

I am trying!!!!!

How do you think they will respond???

[Horsebills.com @horsebills]

When your billing is organized, invoices are already sent, and every detail is accounted for before you even step onto the track, the whole day shifts. No chasing people down. No second-guessing numbers. No distractions.

Just a team that’s prepared, focused, and ready to run.

That’s where Horsebills comes in, built specifically for the horse industry to simplify billing, keep finances organized, and make sure nothing slips through the cracks.

When the back office is handled, raceday can be what it’s supposed to be 🏇

Learn more at https://t.co/ufwMitstOT

#horsebills #racedayready #thoroughbredracing #horseindustry #equinebusiness

[Griffin Johnson @lmgriffjohnson]

It’s going to keep going up.

How do you make this year round?
More events. More moments. More content.

Entertainment creates content. Exposure builds FOMO… and FOMO grows the game beyond the Kentucky Derby.

If you don’t show people what they’re missing, they’ll never know to care.

Let’s keep pushing 🐎

[Griffin Johnson @lmgriffjohnson]

I love horse racing

[Marc Doche @MDoche]

@DerbyMedia @KentuckyDerby Congrats on another awesome Oaks Derby weekend.! Have a great rest of the meet.

[Marc Doche @MDoche]

@jimrome Romey! Miz flying late down the hill will always be epic! Miss seeing you and Janet owning horses.

[Horsebills.com @horsebills]

Big weekend ahead at the Kentucky Derby 🏇

Wishing our clients Doug O’Neill, trainer of Pavlovian, and Jeff Mullins, trainer of Intrepido, the best of luck as they take the stage. We’re proud to support the financial side of the sport so our trainers can stay focused on what matters most.

Good luck this weekend! 👏🏼

#kentuckyderby #horsebills #raceday #thoroughbredracing

[Horsebills.com @horsebills]

Take the stress out of managing your racing finances 👇🏼

Fill out the “Get Started” section on our website with your phone number and email, and our team will take it from there.

💻 https://t.co/ufwMitstOT
📞 888-938-4643
📨 [email protected]

#horsebills #equineindustry #billing #equinebusiness #horseracing

[ORTIZ RACING STABLES @johnnyortiz24]

Winner Of The Day 🟢⚫️

Winner: U DEVIL YOU
Track: @ChurchillDowns
Race: 8 (04/28/2026)
Jockey: @ljlmvel
Owner: Millard R. Seldin Revocable Trust (Scott Seldin)

[Marc Doche @MDoche]

@1MinutetoPost @DanWolken @YahooSports A company owns the track, the tote and the CAW. Nothing to see here.

[Marc Doche @MDoche]

@1MinutetoPost @DanWolken @YahooSports Tote so slow the odds change after the race ends? If you are right then that’s still a huge problem and the optics are terrible. Those of us in the industry are far more skeptical.

[Marc Doche @MDoche]

@NFL_DovKleiman Uh. This isn’t new.

[Marc Doche @MDoche]

@UConnFanDotCom @DanWolken What makes you so sure bets aren’t coming in after? Maybe they aren’t but the optics are terrible so at minimum the technology needs to be improved.