5 reasons your paid ads flop—& they’re all in your organic strategy.
1️⃣ No short‑form video
2️⃣ Irregular posting
3️⃣ Unanswered comments
4️⃣ No retargeting of engaged users
5️⃣ ?????
Fix organic → Paid follows. New blog 👇 https://t.co/PTmKsDHG1d #Marketing#PaidSocial
Roblox, with 400M monthly users, is opening new doors for brands beyond the typical search, social, and ad spaces.
Brands like Walmart and L'Oréal are creating seamless experiences in these virtual worlds—showing how brands can rethink their approach.
https://t.co/wKqdun6kaa
Now more than ever, brands are prioritizing realigning with their customers over short-term performance marketing strategies. What are your thoughts on this trend?
https://t.co/zHh2vmyC4n
Google has reversed its plan to phase out third-party cookies in Chrome, aiming to balance user privacy and advertising needs.
Google plans to continue developing Privacy Sandbox APIs as an alternative. How do you see this impacting online advertising?
https://t.co/bSeHL1l5NG
A study by Forbes Advisors reveals a 25% decline in Google searches among Gen Z compared to Gen X.
Now more than ever, understanding not just WHAT your audience is searching but WHERE they are searching is crucial to maximize your engagement and reach.
https://t.co/VpE1HQmiH1
Reddit offers immense potential for marketers. With 73.1 million daily active users, the platform is a treasure trove for market research, community engagement, and a great social listening tool.
Discover the many opportunities Reddit holds for marketers.
https://t.co/o2KQBVsHhy
USA Gymnastics reports that fans in the greater Minneapolis area are specifically excited for this year’s Olympics, as the area is set to host the 2024 Olympic team gymnastic trials.
https://t.co/ByNeHQi0q8
The 2024 Olympics are right around the corner, and brands are not missing their chance to get on the big screen as Comcast reports a record high of $1.2 billion in ad sales.
Read the full article: https://t.co/2KLfusy1pl
AdImpact's 2024 political spending projections report that ad spend is expected to reach $10.2 billion. https://t.co/p8vmD5mnib
It’s important for marketers to adjust strategies to protect brand safety while maximizing ad spend.
Full article: https://t.co/RLjHUuQzAt
Digital advertising hit a record $225B in 2023, up 7.3% from the previous year. Understanding these trends helps you make smart decisions about your ad budget and stay ahead of the competition. https://t.co/MVKBPAGjlP
Generative AI is not just a buzzword—it's a transformation tool.
Here's how some industry leaders are blending technology with a human touch, setting new standards for AI use in advertising.
Read more: https://t.co/fDMzZu8wj5
Users today don’t want to be tracked but still expect a highly tailored experience.
Navigating the balance between personalization and privacy is key
Read the full article on how some top brands are implementing a privacy-forward marketing strategy:
https://t.co/Nc0Fe7oLJy
B2B email marketing requires a greater touch of deepening and nurturing relationships compared to B2C
We've created the Ultimate Guide to creating a B2B email marketing funnel to help take your email marketing to the next level
https://t.co/z6VcbePS6M
Clients come and go... unless you make them stay!
Dive into our blog on strategies to enhance customer loyalty & retention and why they are important for your brand.
https://t.co/LeGJUCogpX
According to @DriveResearch , 35% of consumers opting for virtual storefronts to find the perfect gifts
Around 3 in 10 Americans will go into credit card debt from V-day spending
Read the full article below:
https://t.co/0EPTGccKtY
We've all heard of #ai
But what about Quantum Computing?
Quantum computers can potentially solve problems in minutes that could take today's computers millions of years to solve.
Credit @CBSNews
https://t.co/Y3RhG5A2RZ
With the year 2023 coming to an end, we discuss in our latest blog post the importance of content marketing and what we expect from content marketing in 2024.
Read more
https://t.co/UfKo2U9dUm
It's that time of year when companies and employees are preparing for the annual Office Secret Santa 🎅
According to @wirecutter , here are 25 great Secret Santa gift ideas for you and your team this year!
https://t.co/8ORtSivdMG