If an average score on a seven-point rating scale is 5.2, is that good? How can you know, and how might you transform it to a number that’s easier for nontechnical people to understand? https://t.co/jOkXDRZggx
For applications that use synthetic speech, the quality of that speech can dramatically affect the #UserExperience. Read about the evolution of the Mean Opinion Scale as a standardized questionnaire for the assessment of the quality of synthetic speech. https://t.co/bcFm1Warep
#Survey questions can be classified into four content types: attributes, self-reported behaviors, abilities, and thoughts/sentiments. https://t.co/AnY8rM8V2E
On the most common satisfaction scales, the literature provides mixed results on which type of satisfaction scale is “best,” and some suggest using multiple measures. https://t.co/6NsRis8g7Z
After remaining unchanged for two decades, ISO 9241-11:1998 was withdrawn and replaced with ISO 9241-11:2018, thirty years after its first draft. https://t.co/Xx1197YZ2T
When planning a task-based unmoderated #usability study, how much time should you allocate for participants to complete their tasks? https://t.co/TVH0Zs09aV
After reanalyzing data from an experiment that varied the number of response items in agreement items from 3 to 11, we found evidence of a ceiling effect for items with fewer than 7 points. https://t.co/a0sAnwAXOD
From magical amulets to magic squares, Latin and Greco-Latin designs have inspired branches of mathematics and innovations in the design of experiments that are relevant to modern #UX researchers. https://t.co/bJxsYGCnNU
AI products like ChatGPT and Gemini can add value to #UX reviews of videos from #usability tests, but they are more like junior researchers, whose actions and conclusions require expert human oversight. https://t.co/wxqtKZCOOA
To improve participant recall in surveys and interviews, pay attention to the reference period for time-sensitive questions—the shorter the better. https://t.co/ccTxNRt2WC
Magic numbers for sample sizes for #UXresearch aren’t always wrong, but they’re rarely right. Start your sample size planning with more appropriate magic ranges. https://t.co/BcTUjnamSa
Inspired by earlier research in the assignment of probabilities to expressions of uncertainty, we conducted a study of the assignment of magnitudes to expressions of change, focusing on 12 verbs. https://t.co/Iwo8hTd3W7