MediaMint

Powering growth with AI-driven revenue ops since 2010. MediaMint transforms media, sales, and marketing processes, creating lasting value for clients globally.

[MediaMint @media_mint]

Meet Mia - @media_mint's Intelligent Assistant Platform.

15+ yrs expertise → persona‑based AI Assistants.
Services‑as‑a‑Software model : human + AI
40–70% productivity gains
6 Assistants, live in 3–4 weeks

For publishers, AdTech & marketers.
👉https://t.co/m7FyieC7th

[MediaMint @media_mint]

Creativity sparks progress. Intelligent operations unlock growth you CANnes scale.

Heading to #CannesLions to share how Agentic Growth Services + Mia (our Agentic AI platform) drive 40–70% efficiency gains across media, marketing & sales.

🔗https://t.co/V2jsFv7xTH

[MediaMint @media_mint]

📈 Demand rebound is here but uneven.

• CPMs +25.9% MoM
• Video back to YoY growth (+8.3%)
• Display steady (+2.6%)
• Mobile/Desktop bidding up, CTV pressured

Recovery≠stabilization. It’s selective, and precision in setup will decide who wins.

🔗https://t.co/gKo89WdPBR

[MediaMint @media_mint]

Big win - Our CDO, Pratyush Mulukutla named Rising Tech Leader at the 2026 Digiday Future Leader Awards.

A clear nod to the work we’re doing with Mia and our Service‑as‑a‑Software model, moving beyond AI pilots to deliver real outcomes.

🔗https://t.co/v2xyXj3zCH

[MediaMint @media_mint]

Ads.txt growth continues, but now it’s selective.

• ~19.7K net new lines
• 95.4% removal-to-addition ratio→tightest yet
• Low-traffic pubs up, high-traffic down→consolidation

Efficiency > scale.

Full report: https://t.co/J2ibyzppzv

#MediaMint #SellersReport #Adstxt

[DataBeat @DataBeat_AdTech]

Privacy‑restricted traffic remains one of publishers’ toughest monetization challenges.

We tested Secure Signals in Google AdX - encrypted, privacy‑safe signals that kept auctions active, improved fill & stabilized CPMs.

Full case study → https://t.co/M3L7gOfIA1

[MediaMint @media_mint]

A warm welcome to Michael Mayer as EVP, Media & Entertainment🤝

With 30+ years at major organisations, he’ll drive revenue ops integration, aligning planning, sales with our Service‑as‑a‑Software model & Mia, our agentic intelligence platform.

🔗https://t.co/baC99vceH1

[MediaMint @media_mint]

If pricing has stabilized, why does performance still feel volatile?

March data:
• CPMs flat MoM → short‑term stability
• Video CPMs recovered
• Fill rates improved

This isn’t a growth cycle - it’s a precision market.

🔗https://t.co/lRSTodhQyW

[MediaMint @media_mint]

Proud to share: MediaMint wins Agentic AI at the 2026 @globalaiawards 🏆🎉

Recognition for Mia, our Agentic Intelligent platform, operationalizing AI in enterprise workflows with production-scale impact.

AI creates value only when embedded into operations and tied to outcomes.

[MediaMint @media_mint]

Introducing AIRA: The AI Readiness Assessment.

An assessment platform to help enterprises gauge AI readiness with data‑driven maturity, bottleneck detection & execution roadmaps.

In the Agentic era, success = scaling pilots into revenue.

Unlock:🔗https://t.co/Ncd8jIrnW9

[MediaMint @media_mint]

Continuing the conversation at NAB Show🎬

Our leadership team is connecting with partners on how Agentic Intelligence is reshaping media & entertainment from streamlining ad‑ops to improving yield with Mia.

Attending NAB? Let’s talk about productizing execution in media.

[MediaMint @media_mint]

AI in every role. Humans still in control.

On the AI Data Driven Podcast, our CEO @butani_rajeev shares how persona‑based agentic workflows drive 30-70% efficiency gains across 200+ companies.

🎧https://t.co/dtSzTvi3Zn

Is this the future of work-augmentation over autonomy?

[MediaMint @media_mint]

Onboarding standards don’t just support ops - they unlock scale.

Freestar’s 20‑point yield validation, powered by Mia by MediaMint, shifted from manual checks to parallel agentic execution & scaling validation across 600+ sites without losing rigor.

👉https://t.co/QshoixJmaV

[MediaMint @media_mint]

Why do so many AI projects stall at Pilot?

As our CDO Pratyush Mulukutla shared with DataCamp, it’s not the model but foundation:
• Clear business objectives
• Real workflows
• Strong Data Engineering & MLOps
• Solid data architecture

👉https://t.co/siQAArhsQu

[MediaMint @media_mint]

MediaMint is landing in Vegas for Shoptalk Spring (Mar 24–26)!✈️

Catch our SVP Kevin Gianatiempo at Mandalay Bay & let’s talk Mia + Services‑as‑a‑Software and turning complex ops into measurable outcomes.

See you at Shoptalk!

#Shoptalk2026 #RetailMedia #Mia #MediaMint

[MediaMint @media_mint]

US Programmatic Trends, Mar ’26📊

CPMs rebounded +3.6% MoM, Video down ‑2.1%. YoY CPMs are still strong. Fill rates softened slightly.

Recovery is a selective-format mix, demand quality & traffic integrity matter more than scale: https://t.co/wq2nvLL2Yd

[MediaMint @media_mint]

Thrilled to welcome Krishan Bhatia as Board Advisor! 🤝

With leadership at Amazon, NBCU & now Taboola, he brings deep expertise in scaling revenue & partnerships to guide our next growth phase with Agentic Growth Services powered by Mia.

👉https://t.co/pCOAA45BAh

[DataBeat @DataBeat_AdTech]

~2K net gains signaling recalibration, not expansion
Onetag led growth in low/mid-traffic pubs, AdsWizz surged in high-traffic audio, while @medianettweets & @sharethrough posted steady gains.
Ads.txt is emerging as a key signal for supply control & SPO.
https://t.co/vi8FjEZkEN

[MediaMint @media_mint]

A warm welcome to Amanda St. L. Jobbins as MediaMint’s new Board Advisor!

With leadership experience at Vodafone, Oracle & Cisco, she will guide enterprise GTM strategy as we scale Agentic Growth Services via Mia.

👉https://t.co/kupptDeRHZ

#MediaMint #AgenticAI #Leadership

[MediaMint @media_mint]

@PubMatic @MenloRajeev Feels like we’re hitting that inflection point @MenloRajeev talked about - agentic AI isn’t theory anymore, it’s already running campaigns at scale. The real unlock will be how autonomous workflows reshape ROI models and free buyers from the manual grind.

[MediaMint @media_mint]

AI isn’t just automating-it’s reshaping how leaders are built.

StarCIO highlights the shift, and Pratyush Mulukutla notes: early‑career pros now learn by reviewing AI’s reasoning, trade-offs & outcomes.

Tomorrow’s decision‑makers are trained today: https://t.co/HftqgmjG6k