Jose Garcia

[Jose Garcia @mediacolypse]

@DSMSIX To be fair that an assault in every single level

[Jose Garcia @mediacolypse]

@miscalculatxd

[Jose Garcia @mediacolypse]

@HaangEmHiigh So they know what we think of Triple K?

[Jose Garcia @mediacolypse]

@tropicaIghost You should’ve asked if you can join in and tried to shove some popcorn up their butts. Guarantee they would’ve stoped

[Jose Garcia @mediacolypse]

@gooodnightnoacf Mexico

[Jose Garcia @mediacolypse]

@SilentNights0 This sounds like short king slander

[Jose Garcia @mediacolypse]

@dietxcokewhore That sounds like you didn’t give your cat enough food (on their opinion) 😭😭😭

[Jose Garcia @mediacolypse]

@carebecc Keep posting like this and people will start to think you have a crush on James

[Jose Garcia @mediacolypse]

@wrvb3 @TARSRel0aded Honestly hurt and angered me way more 😭😭😭

[Jose Garcia @mediacolypse]

@vampyrobat We must always strive for that (not me though)

[Jose Garcia @mediacolypse]

@Amar_Cyrus @WrestleTalk_TV Wow you have the IQ of a headless chicken 🐔

[Jose Garcia @mediacolypse]

@pmcafrica He definitely needs those glasses 🤓 😭😂 wrong guy homie 😂😂😂

[Jose Garcia @mediacolypse]

@tuuu28283 Yup

[Jose Garcia @mediacolypse]

@ruledbymercuryy A receipt that big now will bankrupt my entire bloodline 😭😭😭

[Jose Garcia @mediacolypse]

@Touyarokii She said he can’t box

[Jose Garcia @mediacolypse]

@UpdateTheGrids Don’t forget butt stuff

[Jose Garcia @mediacolypse]

@SethJoseph95 That’s the fun part. They’re not

[AFeldmanMMA @afeldMMA]

Let’s not forget: Manny Pacquiao made $2.25 Million from trunk sponsors in one night.

A UFC champion today makes $42,000 whether 100K people watch or 5 million.

Nick Khan just testified in front of Congress on the Muhammad Ali Boxing Reform Act and slipped in a quick sales pitch to young boxers for Zuffa Boxing.

Part of his message:
“If you want exposure…trading card deals…merchandise deals…video game deals…all of which the fighters would participate financially…come this way.”

That all sounds great!

‼️But if history tells us anything, here’s what Zuffa and the UFC actually did:

They saw the opportunity in fighter sponsorships and centralized fight week and fight night revenue.

A massive shift.

Sponsorships that were once fighter owned became promotion owned
and it happened right as fighters gained the tools to truly monetize themselves.

Today’s UFC fighter is:

👤 Audience owner
🏢 Monetization tenant

They can build millions of followers, drive engagement, sell products on social.

But the moment that matters most for every combat sports athlete, fight week and especially fight night, when the most eyes are on them, isn’t theirs to capitalize on.

That’s the gap.

Now imagine what a company would pay to be on a UFC superstar’s fight shorts today.

Because in the creator and entertainment economy:

📈 Peak attention = peak revenue

In the UFC model:

📉 Peak attention = fixed pay

No matter the viewership
No matter the value generated

That upside flows to the uniform, the canvas, the broadcast.

Not the fighter.

That’s why the UFC is the outlier.

🌍 In every other category, creators own their biggest moment
🥊 In the UFC, the promotion does

Which is why pressure is building:

📱 Fighters have portable audiences the UFC doesn’t control
🤝 Brands are routing around the system, working directly with fighters off platform
👊🏼 Other promotions allow fight night monetization
📊 The gap between what fighters generate and what they capture keeps widening

The market has already moved.

But the model hasn’t.

So when the pitch to boxers is “come here for financial opportunity” outside of the ring

The real question isn’t whether the opportunity sounds good.

It’s whether fighters will actually financially participate in the value they create

Or just create it for someone else to own…like they already do in the UFC.

And this goes much deeper than just fighter sponsorships.

📊 Full breakdown in the graphics below.

[Jose Garcia @mediacolypse]

@b1ngbvag_ Say you’re not a Spider-Man stan without saying your not a Spider-Man stan

[Jose Garcia @mediacolypse]

@Bigdaddyvinz_ Is it zaheer before or after flight? If it’s before toph is dog walking all of them. If it’s after zaheer is up there waiting for toph to dog walk everyone else and then just scooping her up and dropping her from 20,000 feet above elevation.