mediaholics

A group of intellectual public relations practitioners who critique , enlightened and discuss their views regarding trending topics and campaigns.

[mediaholics @mediaholics1]

This was an outstanding campaign because Omo acknowledged a significant problem in our society but chose to focus on the positive aspect of giving credit to unsung heroes.

[mediaholics @mediaholics1]

Campaigns like this are imperative because they address social issues that aren’t often talked about. However, when doing campaigns regarding sensitive issues brands need to be careful not to be insensitive or bias.

[mediaholics @mediaholics1]

The campaign also highlights the fact that ‘Unconventional’ family dynamics are becoming more and more common, with children being raised by same-sex couples, aunts and uncles or grandparents.

[mediaholics @mediaholics1]

The campaign wanted to highlight that father figures don’t have to be actual fathers and that these caregivers also deserve thanks on Father’s Day.

[mediaholics @mediaholics1]

Statistics show that over 60% of South African children grow up without a father in the home.

This led to Omo launching a campaign for Father’s Day, to give thanks to those who fill the role of fathers in children’s lives.

[mediaholics @mediaholics1]

Omo’s #fathersday Campaign

[mediaholics @mediaholics1]

This campaign successfully created a digital marketing strategy that aroused the interest of consumers while being able to not reveal who the performer was. Consumers were interacting with the campaign immensely Inorder to find out, and this led to higher engagement

[mediaholics @mediaholics1]

Consumers also have the option of reallocating their tickets should they not be able to make the new date by logging onto https://t.co/GgYqCL1kKg or donating their ticket to the Covid-zero initiative by emailing [email protected].

[mediaholics @mediaholics1]

Consumers who don’t want to attend the event can get a refund by sending an email to [email protected] with details on the email address used to book the ticket, cardholder’s details for ticket purchase as well as the ticket number.

[mediaholics @mediaholics1]

consumers who purchased tickets will be happy to know that those tickets are still valid and are exchangeable for the new performance date. Castle Lite will be in direct contact with these consumers regarding the ticket exchange.

[mediaholics @mediaholics1]

On the 5th of December Cardi B will be performing !!! Hope you bought your tickets

[mediaholics @mediaholics1]

New date alert #CastleLiteUnlocks #cardiB

[mediaholics @mediaholics1]

#Covid19SA #FlattenTheCurve #StayHomeSaveLives

[Cardi B @iamcardib]

SOUTH AFRICA !! Chioma B is coming !!!!....Teach me more bout your country in the comments ❤️❤️❤️

[mediaholics @mediaholics1]

#cardib has been unlocked

[mediaholics @mediaholics1]

To reveal who the superstar is ,castle light has left a trail of “Easter eggs” for South Africans to guess who they think will be unlocked , the guesses are quite interesting to say the least.

[mediaholics @mediaholics1]

Castle light has come up with a digital campaign called #castlelightunlocks to announce which international superstar they will ’unlock’ to perform in South Africa. This year they decided on a different approach where consumers can buy early bird tickets , starting at R50.