Mediatative Digital Marketing

Paid Media Advertising on Search, Social, Video, Programmatic Display channels | Strategy, Planning, Execution | London | Founder @naimzi2

[Mediatative Digital Marketing @mediatative]

Our Luxury Yachts Manufacturer client had this to say about us. It takes a lot of efforts, time, dedication & expertise to build continuous growth & results in paid media and it makes us feel proud.
#digitalmarketing #paidmedia #paidmediamanagement #paidsearch #ppc #digitalmedia

[Mediatative Digital Marketing @mediatative]

Wishing you & yours a delightful holiday season and a prosperous New Year. 🎄
#christmas #newyear #festiveseason

[Mediatative Digital Marketing @mediatative]

To all our friends and colleagues in the advertising industry, hope you're keeping up with the Black Friday period and its pressures.
It's been weeks if not months of forecasting, planning and implementation to get ready for the activation...

#blackfriday #promotion #paidmedia

[Mediatative Digital Marketing @mediatative]

We see here how much Google Ads were searched for vs other paid media platforms specifically in comparison to Facebook ads. After these 2, the other 3 platforms were Amazon Ads, Instagram Ads & TikTok, with Amazon Ads leading the way for most of the year.
#paidmedia #paidsearch

[Mediatative Digital Marketing @mediatative]

A Meta commissioned Kantar’s online survey, targeting over a thousand shoppers aged between 18-64 in the UK who made a cross-border purchase, demonstrates the role of online websites and applications across 4 steps of the shopping journey...
#paidsocial #paidmedia #paidsearch

[Mediatative Digital Marketing @mediatative]

We have recently relaunched Demand Gen campaigns to test its capability to drive conversions. But we made the decision to pause the activity again due to the lack of conversions. Have you had any success with driving conversions with Demand Gen campaigns? #googleads #paidmedia

[Mediatative Digital Marketing @mediatative]

We are 5 years old! A big thank you to the team, our clients, past & present, and to my dear family & friends for being there no matter what! 🥂 😊
#birthday #milestone #business

[Mediatative Digital Marketing @mediatative]

#PMax campaign is continually getting better at driving performance. Yet, it's always better to test things. If you do run the campaign, be aware of overlap with other campaign types on Google Ads and make sure to find ways to minimise this as much as you can.

#paidmedia

[Mediatative Digital Marketing @mediatative]

Whilst #consumers are ready to buy second hand products, in the UK 32% of them cited a lack of trust in the #refurbishing process.

@Dyson & @SharkNinja embraced the trend but more brands need to get involved, build trust in customers & facilitate the whole end to end process.

[Mediatative Digital Marketing @mediatative]

The latest insights from #Google’s behavioural science study shows that Confidence is what #consumers are seeking when looking at a brand’s website, which means providing them with the right information.

#purchasejourney #paidmediaadvertising

[Mediatative Digital Marketing @mediatative]

Happy Persian New Year to those of you celebrating & Happy Spring if not... Enjoy the festivity 😊
#persiannewyear #2024 #spring

[Mediatative Digital Marketing @mediatative]

Excited about our upcoming paid media webinar where we walk you through what paid media plans are, and show you step-by-step how to create one.
Sign up today!

📅 Date & Time: 22nd March 2024 at 11am GMT
📍 Location: Zoom
💷 Fee: Free

https://t.co/HImJ2GQFg6

#livewebinar

[Mediatative Digital Marketing @mediatative]

Happy International Women's Day to all the brave women from around the world. You are capable of running your family like it's your business & running your business like it's your family...

#internationalwomensday #WomensDay #UK

[Mediatative Digital Marketing @mediatative]

Google will add conversational experience to their Ads platform soon, where users can chat with the platform & receive suggestions using generative AI. Conversational experience is powered by Gemini, Google’s largest & most capable AI model.
#GoogleAds #AI #paidmedia

[Mediatative Digital Marketing @mediatative]

Through YouTube reservation ads, Google is now making it easier for smaller advertisers to buy impressions for high visibility & access premier content. You can now get a CPM quote & have the rate fixed for your campaign period as well as holding the quote for 14 days. #paidmedia

[Mediatative Digital Marketing @mediatative]

Own your ad accounts & data. From tier 1 brands to SMEs, sometimes businesses don't own their ad accounts. If the relationship between brands & their media agency comes to an end, brands would lose access to their own data.
#adaccounts #advertisingdata #paidmedia

[Mediatative Digital Marketing @mediatative]

Yesterday #Takumi launched a mobile product, a nice addition to their established influencer marketing platform, which measures influencers campaign success. Get involved if you’re using mega & micro influencers. https://t.co/LmYVa5Bovb

#influencermarketing #mediainvestment

[Mediatative Digital Marketing @mediatative]

Excited about our upcoming webinar. We will explore what successful brands do to make their paid media advertising a great marketing investment. Sign up today!

📅9th February 2024, 11am GMT

https://t.co/Op9WiXwvT8

#paidmedia #mediainvestment #Digitaladvertising #livewebinar

[Mediatative Digital Marketing @mediatative]

#Google introduced Demand Gen campaign specifically for social advertisers who want to serve visuals in multi-format ads across Google’s platforms. https://t.co/KeBmnUr7L1

[Mediatative Digital Marketing @mediatative]

Did you know that #X’s Radius Targeting is only available for ad accounts in the US & Japan? If you’re based outside these two markets, Meta offers a good geo location targeting option to reach to those in your desired geographic area.

#Metaadvertising #paidsocialadvertising