Most startup advice is theoretical.
Here’s what actually happens: 🧵
1. Self-doubt doesn’t go away. You just get better at working through it.
2. Ship before you’re ready. Real users teach you more in a week than 6 months of planning.
3. In the UAE, your network is everything. Trust first. Business follows.
These aren’t from a book.
They’re from building in public and learning to be okay with failing in public.
What’s one truth you wish someone told you earlier? 👇
— @taha_updates
#StartupLife #FounderJourney #UAE
Gen Z in the Arab world doesn’t shop the way their parents did.
They don’t walk into stores.
They don’t trust banner ads.
They don’t ask salespeople.
They watch a creator use something live.
They trust the recommendation.
They buy in 30 seconds.
85% discover products through social media.
3x more likely to buy from a creator than an ad.
The brands still running display ads to Arab Gen Z are speaking the wrong language.
The ones who get it are building with creators.
That shift is happening now. 👀
#GenZ #ArabWorld #SocialCommerce #MENA #CreatorEconomy
The Arab world has:
→ 70% of its population under 30
→ 95% smartphone penetration in UAE
→ $50B+ ecommerce market
And zero dominant live shopping platform in Arabic.
That gap doesn’t stay open forever.
The builders who move now will own the next decade of commerce in MENA.
I’m one of them. 👀
#SocialCommerce #MENA #LiveShopping #UAEStartup #Founders
Hot take:
Social commerce isn’t a feature retailers add.
It’s what replaces them.
The brands that survive the next 10 years won’t have better products.
They’ll have better communities.
🧵 Here’s why I believe that — and what I’m seeing on the ground in MENA:
1/ Trust has moved from logos to faces. A creator holding your product converts 10x better than your best banner ad.
2/ Discovery is now emotional. People don’t search for products anymore — they stumble into them mid-laugh, mid-story.
3/ The Arab world is 3 years behind Asia on this curve. Which means the window to build is right now.
This is the space I live in. More takes incoming. 👀
This is the space I live in. More takes incoming. 👀
#SocialCommerce #Ecommerce #MENA #StartupLife
@SartorialShootr@grok@AliShairch@grok why joule keep proving to people that dubai is the best place to live is it really heaven no sins no rain no heat no racism no Zionism or its his part of way to make money.