Miguel

[Aakash Gupta @aakashgupta]

Hailey Bieber sold Rhode to e.l.f. for $1 billion in three years. Charlotte Tilbury took 7 years to clear $1 billion. Byredo took 16. The Rhode deal closed August 5, 2025.

Rhode shipped 10 products at the time of sale.

The 8-K disclosure was unusually granular for beauty M&A. $212 million in net sales for the 12 months ending March 31, 2025. Cost of goods around 19% of revenue. Zero physical retail. Direct-to-consumer only.

That COGS line is the part Wall Street kept rereading. Estée Lauder runs closer to 30%. Charlotte Tilbury's pre-acquisition EBITDA margin sat at 3.8%. Rhode was printing margin because the SKU count was small enough to manufacture at scale on each item.

The marketing line is where the real story sits. Tribe Dynamics tracked Rhode at $248 million in Earned Media Value in 2024 alone. Ranked #1 in skincare globally. 367% year-over-year EMV growth. Rhode ran a quarter-billion-dollar marketing campaign and paid for none of it.

Reported marketing efficiency at the time of the deal was around 9x. Every dollar in brought back nine. Beauty incumbents run that ratio in the 3-4x range.

The product strategy was the discipline most celebrity brands miss. Rhode launched June 2022 with three SKUs: peptide lip treatment, peptide glazing fluid, barrier restore cream. $20 to $40 pricing. Roughly one new product per quarter. The full catalog still fit on a single page at acquisition.

KKW Beauty carried about 50 SKUs at peak. Kylie Cosmetics ran past 100. Both had 10x the operational complexity and a fraction of the multiple.

The $35 phone case with a slot for the peptide lip treatment was the giveaway. Wearable advertising. A daily product reminder visible to every person Hailey's customer met that day.

e.l.f. paid $800M at close plus a $200M earnout tied to growth e.l.f. now controls. Sephora distribution rolled out fall 2025. International through e.l.f.'s existing channels.

TIME just named Rhode one of the 100 most influential companies of 2026. The 8-K already named it $21 million in net sales per SKU.

Hailey was the only marketing department Rhode ever needed. e.l.f. paid $1 billion for the headcount.

[New York Basketball @NBA_NewYork]

Game 6. Bring it https://t.co/XvZ3v1pBbq

[AmazingMetZone @AmazingMetZone]

When we needed him most, the polar bear come through

[Steve Gelbs @SteveGelbs]

Good morning everyone.

[MLB @MLB]

Pete Alonso's home run, as called by @Mets radio broadcaster Howie Rose 🐻‍❄️

[SportsCenter @SportsCenter]

"I want to see that smile. This is who we are!" 🔥

The Mets celebrate after their Wild Card series win vs. the Brewers 🎉

[SNY Mets @SNY_Mets]

Howie Rose’s call of Pete Alonso’s go-ahead homer in the 9th is EPIC 🗣️

[New York Jets @nyjets]

We highly suggest watching the entirety of this trailer.

The first episode of Flight 23: Ascension drops May 18.

[TheOldManAndTheThree @OldManAndThree]

All these media narratives around LeBron James … @jj_redick has had it

[Barstool Sports @barstoolsports]

Mets signed Edwin Diaz for 5 more years

Sound the Trumpets @GottaBelievePod

[Pat McAfee @PatMcAfeeShow]

PEYTON IS BACK..

HEUPEL HAS EM GOING..

HOOKER IS A GUY..

🗣🗣ROCKY TOP TENNESSEE

#GameDay

[SNY Mets @SNY_Mets]

Absolute SCENES 🔥

[Reuters @Reuters]

Biden says U.S., South Korea alliance works to deter North Korea, keep Indo-Pacific free https://t.co/6DX3lrqW8X

[SNY @SNYtv]

You wanna watch that 9th inning over again? You know, the one where the Mets scored 7 runs?

Here you go 😉

[Career Karma @Career_Karma]

In this day and age, becoming a successful #SalesProfessional requires more than excellent customer relationship skills. @GoVendition future proofs your career by molding you into a sought-after #SDR. Read more from our article below.

https://t.co/zPXpDLDXi2

[Bryan @b_smythe]

@keithhernandez I want to book u for a Cameo for my grandma for Xmas. She’s 93 y/o & watches the Mets every night.Ur her favorite player all time.Cameo says ur unavailable, hoping u get back in time to do this for https://t.co/Oy48xiC28p would bring the biggest smile to her face!

[Richard Branson @richardbranson]

I was once a child with a dream looking up to the stars. Now I'm an adult in a spaceship looking down to our beautiful Earth. To the next generation of dreamers: if we can do this, just imagine what you can do https://t.co/Wyzj0nOBgX #Unity22 @virgingalactic

[New York Post @nypost]

Gwen Berry joked about rape, mocked Mexicans and Asians in old tweets https://t.co/GhYxH04ved

[Jacob Resnick @Jacob_Resnick]

Scheduled tweet for the next 3,835 days.