meerasharathchandra

[meerasharathchandra @meerasc]

The @Cannes_Lions LionHeart Seminar  @SonitaAlizadeh “Daughters for sale” - anger and truth freed to go viral; ask why the world abandons its girls and promises; help v pity; a story that needs to be told as a force for change; say the word “I” for identity #CannesLions2025

[meerasharathchandra @meerasc]

Now @Cannes_Lions Lion of St Mark Seminar @davidclubars Solve a problem; simplify complexity into a reduction; zeitgeist-based/HBO Voyeur; stretchy ideas/Snickers you’re not you when you’re hungry/Hungerithm; titanium BMW #CannesLions2025

[meerasharathchandra @meerasc]

@Cannes_Lions LionHeart Seminar @SonitaAlizadeh “daughters for sale” anger and truth freed to go viral; ask why the world abandon girls; fostering hope & dreams through a secret school; girls are more than the label given; help v pity; say “I” for your identity #CannesLions2025

[meerasharathchandra @meerasc]

@Cannes_Lions Lion of St Mark Seminar @davidclubars solve a problem; condense complexity into a reduction; big idea holds a “pyramid of marbles”; zeitgeist-based/HBO Voyeur; stretchy ideas/Snickers/you’re not you when you’re hungry/Hungerithm; logic v sell/BMW; #CannesLions2025

[meerasharathchandra @meerasc]

Shondaland : Say ‘Yes’ to Brave Storytelling @shondarhimes @readmark @Cannes_Lions #CannesLions2025 Quotes: Like laying the track for a running train; I don’t know any weak women; Bridgerton released same time in every geography, a global conversation; say yes to what scares you

[meerasharathchandra @meerasc]

Transforming Creativity & Unlocking Brand Agility with AI-Powered Video @martinsorrell on content with massive volume; stylised/artistic/enhanced effects;video generation control;narrative consistency;first-party data;speed-of-culture/superhumans @Cannes_Lions #canneslions2025

[meerasharathchandra @meerasc]

Meta:Chocolate and the Art of Connection with @chefamauryguich on pursuing people’s happiness; huge success with reels/collab platform;connecting with community; subjects that speak to people;listening as a tool;rules with originality;nostalgic CX @Cannes_Lions #CannesLions2025

[meerasharathchandra @meerasc]

New Creators’ Showcase @wwsaatchi - talking about 12 of the young, bright and talented directors of tomorrow - and also about finding that special someone who adds magic to the work and the creative relationship @Cannes_Lions #CannesLions2025

[meerasharathchandra @meerasc]

Care’s Paradox: Fragile but Formidable by @ddroga Creativity, the oxygen of the festival; advertising, the gift of being paid to use your imagination; step into things that makes you nervous & prove your worth; no expiration date on being creative @Cannes_Lions #CannesLions2025

[meerasharathchandra @meerasc]

Expand the definition of creativity & what it can do - @ddroga on the ambition of audacity, purity, care, depth. Start with the end reaction; iconic campaigns - Tap Project, Decoded, NYT, Newcastle Ale, Bud Light, Tourism Australia, Bouncing QR @Cannes_Lions  #CannesLions2025

[meerasharathchandra @meerasc]

Care’s Paradox: Fragile but Formidable by @ddroga Creativity, the oxygen of the festival; advertising, the gift of being paid to use your imagination; step into things that makes you nervous & prove your worth; no expiration date on being creative @Cannes_Lions #CannesLions2025

[meerasharathchandra @meerasc]

Marketing’s Seven Deadly Sins by @fer_machado123 brought out the pitfalls of short-term thinking - illustrated with pithy examples in his usual inimitable style @Cannes_Lions #CannesLions2025

[meerasharathchandra @meerasc]

What a fulfilling panel on purpose branding for @WomenInspiring2 at the #WINLounge at the Martinez. Enjoyed interacting with powerful, purposeful women and sharing my perspectives on a topic I am passionate about. (Just another high point in my annual pilgrimage to @Cannes_Lions)

[meerasharathchandra @meerasc]

Media Person of the Year Andy Jassy on Amazon’s Culture of “Why?” A bounty of leadership gems; don’t play not to lose; have a high Why Quotient; make moving fast an intentional decision; be scrappy; ask which problem needs solving; keep learning @Cannes_Lions #CannesLions2025

[meerasharathchandra @meerasc]

@Unilever goes Sassy @Cannes_Lions #CannesLions2025 with @EsiEggleston telling us why the 5 aspects of Science, Aesthetics, Sensorial, Shared by others and Young spirited add up to the sass of the new model of engagement

[meerasharathchandra @meerasc]

Joy is Rebellion: Hello Sunshine and Gen Z Rewrite the Narrative - a packed house to hear @ReeseW Reese Witherspoon talk through the progression of her career, her goals for Hello Sunshine and her Gen Z focus with the launch of Sunnie @Cannes_Lions #CannesLions2025

[meerasharathchandra @meerasc]

Defying Gravity: Reimagining Brand Narratives by @vml_global featuring Bowen Yang and @jonmchu talking about chemistry, emotion, co-creation, magic; moments in the making of; and a trailer of moments to come @Cannes_Lions #CannesLions2025

[meerasharathchandra @meerasc]

Timeless Creativity: Lessons on Building Lasting Brands by @marcpritchard1 of P&G. 1. Know your customer 2. Know your brand 3. Fall in love and stay in love with the craft 4. Build memory with advertising 5. Build enduring creative relationships @Cannes_Lions #CannesLions2025

[meerasharathchandra @meerasc]

A Reckoning for Purpose: Reinforce or Reinvent? @RichardEdelma12 co-opts @NikkiHaley in a panel on issues facing purpose; the need for reinvention; the Trust Barometer; hostile activism; the shift from we to me; brand as a refuge; return on hope @Cannes_Lions #CannesLions2025

[meerasharathchandra @meerasc]

Microsoft AI’s @mustafasuleyman and @ColleenDecourcy unpack AI and the biological predictive engine that is the brain; AQ, EQ and IQ; kindness as a tonality of the model; being a fan of a happy accident and ‘an idea that is so wrong it gives you and idea that is right’