Harsh Kang

Health & Wellness Growth
founder @roveiahealth & co-founder @roveiaco | formerly @meta @tesla

[Harsh Kang @meetharshkang]

The smartest telehealth operators in 2026 are not trying to do everything under one brand.

They’re splitting intentionally.

Not because it’s cleaner operationally.

Because it limits blast radius when regulators come looking.

And in the current environment, they will come looking.

LegitScript is active. Meta Ad Library is being monitored. Compliance audits are forcing pivots that take months to recover from.

If two product lines share:
• the same ad account
• the same domain
• the same brand infrastructure

…you’ve linked their fates together.

One flag can freeze everything.

And this is not just a “big operator” problem.

Early-stage telehealth brands should be thinking about brand architecture before they scale.

Because untangling it later is painful.

The real question is:

Is your infrastructure built to survive scrutiny?

Because the scrutiny is coming regardless.

The best operators in telehealth are building growth infrastructure that accounts for regulatory risk from day one.

A compliant brand that scales beats a fast brand that gets shut down.

Every time.

Map your product categories.

Identify where your compliance exposure is concentrated.

Start drawing separation lines before you need to.

The brands that survive the next few years won’t just be good at growth.

They’ll be good at risk containment.

If you’re building in telehealth/health and want to talk growth + compliance infrastructure, send me a DM 👋

[Harsh Kang @meetharshkang]

Getting ads for Richard Mille on LinkedIn ….

I’m screwed

[Harsh Kang @meetharshkang]

How would you explain Claude to your 5 year old kid? 🧒 👶 👧

[Harsh Kang @meetharshkang]

What’s your favorite health supplement? 👀

[Harsh Kang @meetharshkang]

Is turning 30+ really this trash? 🗑️

[Harsh Kang @meetharshkang]

Most agencies in the telehealth space have no idea what they’re doing.

Just got off a call with a founder who’s been cycling through agencies for months.

Each one promised results.
Each one dragged things out.
Weeks of “strategy”… and no real results.

Meanwhile, another brand we launched the same week.

4 weeks later:
→ Live campaigns
→ 100+ orders
→ ~$1XX CAC on approved GLPs

Same market. Same opportunity.

The difference? Speed and systems.

Here’s what actually moves the needle in telehealth:

1. Everything happens in parallel.

- Website Design while launch creatives are being built.

- Backend provider set up while email flows are mapped w/ healthy sending

- Ad accounts configured while landing pages are developed.

You don’t wait. You stack execution.

2. Strategy before backend.
Most founders pick a provider first… then realize they can’t advertise their own product they wanted to..

We flip it.

What can we actually acquire profitably?
Then we build the backend around that.

3. Conversion > aesthetics.
A “nice” website doesn’t matter.

What matters:
→ Clear pain-point messaging
→ Frictionless forms
→ Clean checkout flow

If it converts, it works.

4. The only channels that matter early:
→ Meta + Google + Email/SMS to prove the model and scale

Everything else is noise in the beginning.

5. Compliance is non-negotiable.
Verified accounts.
Proper structure.
Clean payment flow.

This is the difference between scaling… and getting shut down overnight.

We’ve seen this exact playbook take brands from zero → $70M+ annually.

All speed and execution.

The market is rewarding operators who move fast right now.

That window won’t stay open forever.

If you’re still “researching,” someone else already launched last week.

If you’re building in telehealth and want to move fast without the trial-and-error:

@roveiahealth is built for this.

[Harsh Kang @meetharshkang]

When TrumpRx launched, several of our telehealth clients started asking the same question:

“Should we be worried?” 😟

I work closely with telehealth and digital health brands, so I spent some time digging into the model.

And what I found was actually counterintuitive.

TrumpRx is solving a different problem than telehealth

It’s competing with traditional healthcare.

Here’s what the process actually looks like:

→ Schedule a doctor appointment
→ Meet the doctor in person
→ Get a physical prescription
→ Download the coupon from the website
→ Drive to the pharmacy
→ Present the coupon
→ Wait several days to get the medication

Telehealth exists because people want to skip all of that friction.

1. Order online.
2. Talk to a doctor virtually.
3. Medication shipped directly to your door.

TrumpRx isn’t disrupting telehealth.

It’s reminding everyone why telehealth exists in the first place.

And lets be honest, the market chose convenience years ago.

We've continued to bring down CAC for our clients at Roveia Health even after TrumpRx launched.

[Harsh Kang @meetharshkang]

I asked Optimus (Tesla robot) for a pint of Guinness today.

Still waiting.

@elonmusk when is this feature dropping? 🍺🤖

#sxsw

[Harsh Kang @meetharshkang]

@mikefutia Nano

[Harsh Kang @meetharshkang]

Icon: The AI Ad Maker just went bankrupt..

they spent $12 million on the domain

I’m starting the bidding for the domain at $12,000

[Harsh Kang @meetharshkang]

Hubspot Ads in Austin TX 🤠

I know my subscription is paying for this ad :)

PS. @HubSpot is incredible 👍

[Harsh Kang @meetharshkang]

Spending $30 CAD on a smoothie just doesn’t feel right

[Harsh Kang @meetharshkang]

If you're in your 20s and spending $64 + tax on a candle

... you're cooked 🍳

[Harsh Kang @meetharshkang]

Safari or Chrome?

It’s finally happened..

I switched from Safari to Chrome

Pro Tip: there’s an Apple Passkey Chrome Extension

Time Spent: 38 minutes to switchover

[Harsh Kang @meetharshkang]

Work takes over an entrepreneurs life - every aspect of it.

Friendships, relationships, kids, family, health are all put in second place.

How do you “balance” this out?

[Harsh Kang @meetharshkang]

@nickbakeddesign Had similar issues in London.

Contact AirBnb with photos & evidence and they’ll take care of you.

Best to pay a bit more and find those vetted AirBnb folks or rental agencies

[Harsh Kang @meetharshkang]

Things founders should have by 30:

- 3+ wasted website domains
- 1 failed startup
- $10k MRR
- 1 bitcoin or emotional damage
- caffeine dependency
- 7 new startup ideas
- a 4 month runway

how many do you have? 🤔

[Harsh Kang @meetharshkang]

What Ads on Meta will look like very soon …. LFG 💪

[Harsh Kang @meetharshkang]

Who else is building Lego in their 20s….

[Harsh Kang @meetharshkang]

The iPhone Pocket

Will you be getting one?
Was this made for London?
Is Apple getting into clothing?