ICYMI: We caught up with 5-time CRO and all-around sales legend John McMahon to find out whether MEDDPICC still works for #PLG...
tl;dr: Yes.
Keep reading for his key insights...
๐ Tired of wasting time manually matching product sign-ups with CRM accounts?
๐ Struggling to identify real-world companies behind product organizations?
Introducing Pace's latest release: automated company matching for your product users and organizations.
We'll automatically identify the company associated with your users.
๐ฅ Avoid leaving revenue on the table and quickly qualify new signups.
๐ฒ Keep tabs on your most important accounts without leaving Slack.
From @TechCrunchPlus: @Justin_Digs shares his take on the growing category of companies (that includes Pace!) helping sales teams grow revenue at companies with a #plg motion.
[paywall] https://t.co/tBwB2dLB79
In #NYC and interested in meeting other peers in Enterprise Software?
Join us this Thursday for our event - The Modern GTM Meetup. We have people from @MongoDB@twilio@grafana@segment@salesforce and more.
Thereโs limited capacity - so secure your spot!
See you there!
The countdown to the next #ModernGTM meetup w/ @IndexVentures has begun!
You'll get:
โข #PLG knowledge drop from 4 top CROs and CMOs
โข 200 new growth and revenue friends
โขย NY-themed swag to confuse your west coast coworkers
4. SALES MOTION
Problem:
- Introduce a PLG/self-serve motion to reduce cost of sales
- Acquire more enterprises to diversify
Solution:
- Monitor volume/conversion for self-serve or enterprise visitors
- Optimize & tailor the full funnel for each group (e.g. message, logos, CTA)
On product-led growth (PLG) in 2023:
Sales, product, marketing, and growth teams will need to harmonize both PLG and direct sales motions into their overall go-to-market strategy in 2023.
@Justin_Digs, Co-Founder and CEO of Pace
In 2023, the next wave of tech trends in the enterprise will establish the survivors of the continuing downturn๐
We collected predictions from @psomrah@seemetrics@MeetPace@shipyardbuild@cloudqueryio in areas like security, infra, devops, PLG, etc๐
https://t.co/PUiDNx1mwT
If you struggle to translate product usage into sales activity because of a lack of visibility into usage data, a dedicated PLG revenue tool like Pace can be a game-changer.
Find out more about this new category of tools: https://t.co/oIDRwq64Ip