megan weaver

[megan weaver @megweav12]

@drew_solt60 @blairadowler Social media is evolving to become a business, where companies try to gain profits wherever possible. Snapchat has these cool updates that are only available if you pay the monthly fee. I believe many other businesses will follow this trend trying to make money. #MKTG475

[megan weaver @megweav12]

@delaneywolfee @blairadowler AI has already begun to enter social media platforms where you can chat with your virtual "AI." My latest social media update saw that TikTok is creating AI-generated content, so the idea that AI will dominate every platform is very likely to happen. #MKTG475

[megan weaver @megweav12]

AI have finally reached TikTok with the creation of AI generated content. It will require it to be labeled as "Creator labeled as AI Generated" to avoid confusion. I am hesitant about this as it could increase risk with publication of fake news. #MKTG475

https://t.co/G9JAAtp8yw

[megan weaver @megweav12]

@blairadowler I predict social media will begin to have a monthly fee in order to use it. People will have to pay to advertise their products and customers will have to pay to view it. If this does happen, it will dramatically decrease social media usages which hurt both ends. #MKTG475

[megan weaver @megweav12]

Snapchat got a little safer by adding warning for suspicious contacts, ways to stop sharing age-inappropriate content, and new resources for parents. It sends a warning if a user with no mutual contacts adds them creating a safer environment. #MKTG475.
https://t.co/ZkM9mXf0aR

[megan weaver @megweav12]

@SWentzNews @blairadowler The company makes great products that students/locals buy. I saw many of their products at the game which increased sales and business by attracting new customers. Their posts on products available relevant to the current event is a great social media strategy. #MKTG475

[megan weaver @megweav12]

@delaneywolfee @blairadowler @selenagomez @rarebeauty The #RareImpactFund is an amazing movement with goals to help mental health! The movement is focus on helping spread awareness and education on mental health. Selena Gomez's personal story really helps to make this moving and engaging to the audience. #MKTG475

[megan weaver @megweav12]

@blairadowler FIFA had a very original and unique way to advertise and prompt the Women World Cup. It came across my Youtube and I really like the twist they put on it. #MKTG475
Les actions folles de l'équipe de France qu'on a tous oubliées - Orange https://t.co/04lyI0Qhws via @YouTube

[megan weaver @megweav12]

@CoyoteCait @blairadowler I remember seeing that tweet and noting how it did not come across the way they envisioned it. Burger King's humor "missed the mark" in social media giving them a bad look and hurting the company's sales. #MKTG475

[megan weaver @megweav12]

@k_hamm4 @blairadowler The ad showed Kendall Jenner handing a can of Pepsi to police officer which received backlash for minimizing the BLM movement. Pepsi's goal was to show unity between the fronts, but their audience did not take it that way which caused them to "miss the mark." #MKTG475

[megan weaver @megweav12]

Instagram wants to improve upon their Notes, which is where users post their current mood/status in 60 characters, by adding Tag location. This will link them to place's IG allowing those places to be shared in a smaller, more preferred setting. #MKTG475

https://t.co/QSAnW7OIG1

[megan weaver @megweav12]

@blairadowler A recent example of this is Bud Light's Dylan Mulvaney. Bud Light tried to be inclusive by having Dylan represent their company, but it did not match with their target market. This resulted in billions of dollars in losses and continue boycotts to the company. #MKTG475

[megan weaver @megweav12]

Correction on hastag #MKTG475

[megan weaver @megweav12]

https://t.co/8uS5aTaW76
Instagram is testing an expansion to their reels with videos up to 10 minutes long. This allows a more integrated video experience without tapping across. Is this very effective for Gen Z with a small attention span? #MTKG475

[megan weaver @megweav12]

@NicolasCRacing @blairadowler Chick Fil A is currently blowing up my for-you page with their new release of the chicken sandwich and milkshake flavor. They are very smart with prompting it, even making me want to buy one! #MKTG475

[megan weaver @megweav12]

@CarloAlegria8 @blairadowler Nike's social media strategy is impactful by use of famous influencers. Many high-caliber athletes sign with Nike making their items more appealing. When Nike's athletes post on social media it reaches a large audience due to the influencers they choose. #MTKG475

[megan weaver @megweav12]

@blairadowler Wendy's has a very modern and spot-on social media strategy, especially on X. They constantly reply to people's comment with funny replies that the Gen Z population will understand. This makes them stand out from other companies that only focus on prompting the business. #MTKG475

[megan weaver @megweav12]

Big update for TikTok starting tomorrow in the EU, users can switch off recommend algorithm and experience videos from all around the world, instead of what TikTok recommends based on interest.
https://t.co/ciupPRZUix
#MKTG475

[megan weaver @megweav12]

@NicolasCRacing @blairadowler Social media is a great way to promote yourself and your company. It is a great way to reach people all over the world in one single place. That is super cool you like racing, hopefully one of your posts blows up and you can become famous! #MTKG475

[megan weaver @megweav12]

@haleyjfinnegan @blairadowler I LOVE TikTok and find myself on the app way too much. I love how I can scroll for hours without seeing the same video, it constantly keeps me entertained. Social media is super nice for connecting with people far away to see updates on their life! #MKTG475