It was supposed to be a normal Friday at HQ.
Then the cameras started picking up things we don’t remember happening.
By the end of the day, there was definitely something in the office.
Or someone 👀🐻 @melatoninni@JitheshVijayJV@anoobardhan@Bhoomiarora_@avneer_bh
How do you sell a ₹4,000 soy sauce with zero ad spend?
That's the brief for Campaign Lab, Edition 1 by @useflo101 where 10 marketers & designers come in to crack a marketing challenge.
The brand is SpicedLore. They make Kioke Shoyu, soy sauce aged 4 years in cedar barrels. Expensive, niche, and can't be explained in a 15-second ad.
Your job? Create a campaign that makes people wabt to experience it and pay a premium.
2.5 hours. Build and pitch live to the founder.
July 24. Bangalore. 10 spots.
we put 30 bangalore side questers in one room in april. lego builds, 100+ hot wheels collection, pokemon binders, bags, candles and so much more.
we're doing it again.
bring your collections, quirky hobbies & meet the most interesting people in the city.
luma below.
hiring a content and storytelling intern at flo101!
know anyone who's great w/content writing? and is crazy about startups?
spread the word!🙏
JD in comments.
side questing again at @useflo101 this sunday!
in the first edition, we had 40+ people obsess over hot wheels, pokemons, candles, bags, coins and so much more. (we also had a race track btw)
after lots of "when are you doing this again", we have our second edition. luma below.
[intern hiring] if you're chronically online on Instagram & X and know how to grow a page with the right audience, intent and system, we're looking for you @useflo101
Your playground to experiment, test wacky ideas and build from scratch with the founding team!
link to apply👇