I wrote an article outlining my strong opinion on the one painful path that all SaaS companies must take if they wish to survive in this new world. In it I offer Intercom as a case study, an example of a previous generation company now thankfully benefitting from the hard decisions we've made. It includes our numbers, past and present, and our forecast for this year. And the inside track on how we got here.
It shouldn’t be surprising that conversion goes up when you reduce friction: Adding @stripe Link to @intercom's main checkout flow has increased conversion by 5.4%!
We’re excited to add more payment options soon for our customers and for our business.