Hybe doesnt just sell music. they sell struggle, & tears into consumable drama. Those recurring videos of their artists crying? Not a coincidence—it’s a deliberate strategy. But fans cheer, applauding the co that profits from the most private, fragile moments of their idols lives
“Big bad Rosie … destined to do great things no matter what. I’m so proud of her, and thankful that I got to be a part of the conversation that led to ‘APT..’ ”
— Bruno Mars talks about Rosé in recent email to The Hollywood Reporter
#Rosé pulls out her phone to play the original demo of “APT.” during her chat with Howard Stern.
Check out her full #SternShow appearance: https://t.co/88zouXAAvo